Welcoming Sam Newall, Creative Planning Director

We are excited to be welcoming Sam Newall as our new Creative Planning Director.  A GSC Alumni, and previous client, Sam’s experience as a senior creative communications and cultural marketing expert extends across luxury, lifestyle and drinks brands, including 14 years at Diageo Plc, in leading roles as Global Head of Luxury PR & Johnnie Walker, and Head of Culture & Entertainment for Europe.

Operating across the lifestyle sectors – beauty and wellbeing, food and drink, fashion and retail, homes and interiors, arts and culture – GSC has an established, award-winning reputation for trailblazing some of the past two decades as well as and giving lift-off to start-ups and brands who want to scale and cross borders establishing them as household names, including Starbucks, Peroni Nastro Azzurro, Corinthia Hotel, Bicester Village Shopping Collection, Nurse Jamie, Hurr Collective, Selfridges and American Express.

Alongside Founder Gabrielle Shaw, Sam joins Tristan Connell as a key member of the GSC Senior Leadership Team. Tristan joined GSC in 2018 bringing a wealth of experience from the profit and non-profit sectors, including English Heritage, Help for Heroes, Nestlé and Lumene.  Tristan was also MD at the global integrated agency, The Bank, leading the creative and strategic direction for SABMiller’s global brands Grolsch, Pilsner Urquell, and Peroni Nastro Azzurro, in partnership with GSC for over a decade.

This collective of global senior experience from advertising, marketing and communications, alongside our dynamic team, ensures we take a tailormade approach.  We partner with our clients to unlock the right opportunities in the UK, the US and internationally to fulfil their ambitions and growth targets, offering the full marketing complement from brand positioning and purpose, content strategy and creation, social media, business profiling, targeted PR and influencer marketing, to deliver a truly connected 360 approach.

Our Founder and CEO Gabrielle Shaw said:

As we navigate 2021, companies have to be resilient to change and adapt more quickly than before. It is important to look forward and provide the insights and thought leadership to be ahead of this moving landscape.  Having an agile senior team that can operate on a global level, provides the expertise and reassurance required to illuminate this path forward in more challenging times.

Sam added:

Very excited to be working with GSC again. I have always loved the GSC approach in understanding what is unique and disruptive about a business model and using it in storytelling to cultivate brand desire.  They have a very smart approach and understand how to pivot to evolve with a changing landscape.  They always work with fantastic brands and businesses – a testament to their enduring success.

For more information, please get in touch with Gabrielle Shaw on 07768941436