Gabrielle Shaw Communications over the last ten years have played an essential role in delivering a strategic communications direction for the Corinthia brand. Since the initial pre-launch of the Corinthia hotel in London and its continued development onto the established scene, Corinthia have benefited from the insightful and targeted work Gabrielle and her team deliver to our global audiences. Being an essentially family brand at heart, with a cherished reputation from our origins, the communications strategy required to launch the brand in London needed to balance structure with innovation. At all times at all times the uniqueness of the assets created in Corinthia London were exemplified in their work, building a rich layer of understanding of the offerings that needed media attention.  A compelling story was told, through many channels, that allowed the hotel to come to life, importantly supporting our financial goals and building the Corinthia brand reputation to new audiences. Gabrielle and the team continue to work on projects for the Corinthia helping the brand differentiate in new destinations. Never too large to lose focus and direction her team and herself are always on hand to guide and deliver the results needed in the competitive and ever changing luxury market we operate in.