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Gabrielle Shaw Communications is a global creative communications agency that partners with brands and entrepreneurs to unlock their purpose, shape perceptions, and cultivate desire.

Case Studies

Gabrielle Shaw Communications has worked with numerous high-profile clients and transformed some lesser-known ones into household names and global brands.
Here are some of our highlights
beef salad

Lidl’s provenance over their products, their buying prowess and their overall business model. We coined the phrase ‘The Lidl Class’ and launched a creative campaign, including a pop-up restaurant, Deluxe, to educate consumers. This successful campaign garnered global attention and was picked up by media all over the world.

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CHL Royal Penthouse Entrance Hallway

GSC was briefed to launch the Corinthia Group’s new 5-star Hotel into London’s highly competitive market. We carved out a place for Corinthia London and positioned the hotel as an innovator, synonymous with contemporary culture.

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view with Plants

Gabrielle Shaw Communications led brand strategy and PR to launch sustainable luxury Ayurvedic beauty pioneer Forest Essentials into the UK via London media, influencers, store retail and D2C digital customers.

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ZEPETO characters wearing PUMA x Gen.G streetwear-inspired collection

Gabrielle Shaw Communications leads media outreach campaign to announce Skinvaders metaverse activation of PUMA x Gen.G collection

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Man wearing VALACLAVA x Call of Duty collectible hoodie.

Next-gen premium apparel brand, VALACLAVA, debuts Call of Duty’s first-ever premium collectable garments, tasking us to launch the collection to key gaming, youth and fashion press.

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mantlepiece with candles and photo frames

GSC created a step change for Addison Ross by elevating its profile and cultivating brand desire, building its luxury lifestyle credentials.

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@Hikmat Mohammed, Digital Lifestyle

Gabrielle Shaw Communications positioned luxury handbag service COCOON at the forefront of the rental conversation at London Fashion Week AW22.

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Cocoon Green Handbag

GSC handled the recent investment round announcement for fashionistas favourite bag rental platform, COCOON.

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The Positive Ageing Plan

Gabrielle Shaw Communications was appointed to work with London’s game changing aesthetic doctor,  Dr Vicky Dondos, to launch her book, The Positive Ageing Pyramid, and her clinic, The Firm.

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Testimonials

What our clients, partners and journalists have said about us over the years
We began working with Gabrielle Shaw and her team at a crucial period for our brand as we were transitioning from a successful B2B business to D2C. Under Gabrielle's guidance her team helped us to devise exciting and impactful strategies, including a focused multi-level influencer programme. We have seen the brand grow exponentially during the last two years and a hard working press office and influencer strategy has been a big part of that, with particularly good results for our Christmas 2022 and launch of our salt and pepper mills. We have benefitted enormously from Gabrielle's vast experience and guidance in the ever developing digital world, along with her charming team she has continued to produce creative and interesting campaign strategies not just for the UK but the USA.
- Sarah Ross, Co-Founder Addison Ross
The team at Gabrielle Shaw Communications has been monumental in Forest Essentials’ first international launch in the U.K. Market. We had an excellent press event at Jikoni, which was the perfect venue suggested by the GSC team. The synergy between the restaurant and what we represent as a Brand couldn’t have been a better fit. We witnessed a good press attendance from key titles and that couldn’t have been possible without the effort that had been put in by everyone. Thank you GSC, for giving us a dream launch!
- Sanya Dawar, Marketing and Public Relations Forest Essentials
I have a lot of respect for you and for your work. You have dedicated so much energy, effort and enthusiasm in this project, that you only deserve appreciation. I personally want to thank you for your support, creativity and especially for your vision that has been since the beginning “very vogue” to work with you was a great experience and I really appreciated the way you managed every detail. I want you to know how pleased I am with the layout of the show and with the posters for the exhibition. I’m very sorry and I hope we’ll have the opportunity to meet at the next exhibition in New York
- Franca Sozzani, Late Editor-in-Chief Vogue Italia
Our cover piece on Galen and Alannah is the hero piece of the year at FTHTSI and Lionel Barber has challenged us to do a piece like that each issue. It really raised the bar for us
- Gillian De Bono, How To Spend It
GSC truly understand the value of brand collaboration and execute them like no other agency
- Antonio Berardi, International fashion designer and Peroni partner
GSC’s PR and Profile thought leadership campaign secured us Series A funding and contracts with some of the world’s leading luxury and hospitality brands. Gabrielle and team are connected, make things happen and are big picture thinkers
- Philip Guarino, Founder of Enflux
Ladurée UK has been working with Gabrielle Shaw Communications for the past two years and we have been pleased with their services. They have developed the visibility of the Ladurée brand in the UK and their team has broadened our network of contacts in the fashion industry. We look forward to continuing our partnership with them
- Romola Basu, Ladurée UK General Manager
We hired Gabrielle because she was smart enthusiastic and passionate about our brand and was eager to help us scale quickly. GSC captured the zeitgeist in launching our specialty coffee into the UK a national of firm tea drinkers. We had more press than we ever could have imagined from Vogue magazine to large rigorous features in the FT Times and Sunday Times and CNN and CNBC. Great PR was an integral part of our sales to Starbucks Coffee Company. GSC continued to work with Starbucks and advise on marrying the two cultures of the businesses carefully and compellingly. Giving back has always been a huge part of all businesses we run and Gabrielle was especially effective at developing community and helping us to be generous as a brand such as creating a long term partnership with the National Literacy Trust
- Ally Svenson, Founder of Seattle Coffee Co.
I have worked with Gabrielle and her team for almost 10 years and in that time the products pr has gotten better each year. They took the time to truly understand our brand and products inside and out and to work seamlessly as if they were a part of our team. We are a very particular business and have needed consistency and a passionate team that loved our products as much as we do. GSC generated wonderful long features that are hard to achieve and they are very well respected by the UK’s best food writers. Our Christmas product preview and campaign was vital to our commercial success as a business and GSC understood this and never let us down. The team are both smart and charming
- Priscilla Carluccio, Co-Founder of Carluccio's
I have worked with Gabrielle Shaw for many years, she is quite simply an outstanding communications professional with a rare contribution of inspirational big picture thinking, and wonderfully focused attention to detail. These days we are always most impressed by agencies that can deliver excellence in execution, with strong strategic leadership from talented, relevant people, high productivity, precise planning & execution, agility & flexibility. Gabrielle Shaw Communications is small, but punches big. Gabrielle really knows how to pitch the talent, put a team together, understand the client & get results. Little time is spent on small talk. Delivery is privileged. I have worked with Gabrielle personally & her agency both at Harrods & Bicester Village. Time after time on missions big & small, above & beyond results were delivered with zero fuss. I like the humble, hardworking, business-like approach a lot and I like getting good results even more. Gabrielle is well connected, very experienced and a pleasure to work with
- Anne-Marie Verdin, Director Of Digital Marketing & Communications at Value Retail
GSC - they are on it! They have gone above and beyond and always deliver as promised - even down to helping with 'hands-on' brand training at department stores. I wouldn't hesitate to recommend this firm - very professional and the English accent is an added bonus
- Jamie Sherrill, Founder of Nurse Jamie
Thank you Gabrielle for your work on our UK launch. Your insight into the UK market was invaluable and the excitement generated in Great Britain was impressive
- Howard Shultz, Founder of Starbucks
Team GSC you made us the Prada of doughnuts and helped to create the most profitable Krispy Kreme opening in the world to date
- Don Henshall, Former CEO of Krispy Kreme
Thank you Gabrielle and team for the excellent Financial Times business profile on the indie fragrance market. We are alongside fantastic peer brands and it will help open a lot of doors for us in the US and further afield at a crucial time
- Patrick Molloy, Co-Founder and President of Memo Intl
We have been very lucky to have GSC work with us in our restaurants including Neal Street and our 20th anniversary as well as on my books and personally sourced artisanal products. Trust is very important to us and we have built that up over time and we have been very pleased with how they have nurtured relations with journalists that have followed us as we have grown
- Antonio Carluccio, Chef and Founder of The Neal Street Restaurant and Carluccio's
Thank you GSC you helped us to start looking at media in a long term strategic way and to craft big picture stories that brought the store to life. The team bring great energy and creativity to all that they do
- Peter Willasey, Director of PR at Harrod's
Gabrielle Shaw Communications has delivered the most wonderful service over the years we have worked together. The agency are organised and efficient and most importantly have delivered great service year after year and garnered super results that have over achieved their set goals and KPI’s. The agency has brought their wealth of knowledge across all categories and ensured a broad reaching mass of media to visit Bicester Village for varying stories. Gabrielle encourages a young and diverse team who all bring something different to their approach
- Sophie Hedley, PR & Communications Director at Bicester Village
GSC thank you for the very good work you did creating the Valigia campaign and bringing in Antonio Berardi as a long-term collaborator. The campaign was very effective and got the attention of the SABMiller board brought to life the concept of Italian style applied to beer in an engaging way and allowed us to bring in a spokesperson who was able to speak about our brand in a way that we could not ourselves
- Pierpaolo Indelicato, International Marketing Manager, Peroni
Thank you Gabrielle and team, your bold and creative campaign beat all expectations and the conversations you created around Lidl with an aspirational audience were incredible. It was both strategic and educational and creating a surprise pop-up got us noticed by top food and style influencers
- Rob Graham, UK Advertising Manager, Lidl
Gabrielle Shaw Communications over the last ten years have played an essential role in delivering a strategic communications direction for the Corinthia brand. Since the initial pre-launch of the Corinthia hotel in London and its continued development onto the established scene, Corinthia have benefited from the insightful and targeted work Gabrielle and her team deliver to our global audiences. Being an essentially family brand at heart, with a cherished reputation from our origins, the communications strategy required to launch the brand in London needed to balance structure with innovation. At all times at all times the uniqueness of the assets created in Corinthia London were exemplified in their work, building a rich layer of understanding of the offerings that needed media attention.  A compelling story was told, through many channels, that allowed the hotel to come to life, importantly supporting our financial goals and building the Corinthia brand reputation to new audiences. Gabrielle and the team continue to work on projects for the Corinthia helping the brand differentiate in new destinations. Never too large to lose focus and direction her team and herself are always on hand to guide and deliver the results needed in the competitive and ever changing luxury market we operate in.
- Matthew Dixon, Managing Director Corinthia Hotel
As a young start up, Gabrielle Shaw Communications’ Accelerator programme was the perfect fit for HURR collective. Their ongoing strategic campaign continues to build brand awareness among industry experts and consumers to help us achieve our commercial objectives our profile. Since working together we have seen sign ups grow by 1000%. GSC have secured features and interviews for us in the world’s most influential titles including Vogue, Financial Times, BBC Worldwide News and Vanity Fair. Their multi-faceted PR approach layering lifestyle, sustainably, soft business and thought leadership has positioned us as one of the UK's leading fashion rental platforms was cleverly timed for our first round of funding. The team have excellent media relationships and are quick to spot opportunities for us. We also have asked Gabrielle to join our advisory board
- Victoria Prew, Founder of Hurr Collective
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