
GSC created Peroni Nastro Azzurro’s partnership with world-renowned style magazine, Vogue Italia, led by editor-in-chief Franca Sozzani, which conveyed brand shared values of Italian style and heritage.
GSC created Peroni Nastro Azzurro’s partnership with world-renowned style magazine, Vogue Italia, led by editor-in-chief Franca Sozzani, which conveyed brand shared values of Italian style and heritage.
As part of the Accelerator Programme, GSC worked with 31st State male skincare brand to connect authentically with the Gen Z community.
GSC was asked to find a cutting-edge initiative that would continue to position Selfridges as the world’s leading department store and change-maker.
As part of our brand campaign work with Selfridges, GSC was asked to launch a campaign to celebrate literature, reading and literacy – with the power of written word.
GSC was tasked with securing media coverage and attendance for the Maiyet Collective Pop-Up launch, the first full price boutique featuring 40 rotating sustainable brands, at Bicester Village.
Lewis Gordon Pugh is an environmental campaigner, maritime lawyer, and endurance swimmer. He swims across vulnerable ecosystems to draw attention to their plight, undertaking the first swim across the North Pole in 2007 to highlight the melting of the Arctic Sea ice.
Lidl’s provenance over their products, their buying prowess and their overall business model. We coined the phrase ‘The Lidl Class’ and launched a creative campaign, including a pop-up restaurant, Deluxe, to educate consumers. This successful campaign garnered global attention and was picked up by media all over the world.
GSC was briefed to launch the Corinthia Group’s new 5-star Hotel into London’s highly competitive market. We carved out a place for Corinthia London and positioned the hotel as an innovator, synonymous with contemporary culture.
Gabrielle Shaw Communications led brand strategy and PR to launch sustainable luxury Ayurvedic beauty pioneer Forest Essentials into the UK via London media, influencers, store retail and D2C digital customers.