Gabrielle Shaw Communications positioned luxury handbag service COCOON at the forefront of the rental conversation at London Fashion Week AW22.
Gabrielle Shaw Communications positioned luxury handbag membership service COCOON at the forefront of the rental conversation at London Fashion Week AW22 by seeding COCOON bag loans and memberships to leading fashion editors and press-fluencers that are known for their savvy fashion week style.
Offering bags loans and trials of the latest flexi membership, the seeding activation generated organic street style content, driving social tagging across the course of the weekend securing print and online coverage across targeted publications including a large scale national feature across the fashion weekend in The Times.
This changemaking piece put COCOON and rental at the centre of the conversation surrounding fashion and the luxury goods industry, a key focus of our sustainability practice is highlighting behaviour changes and shifts driven by our clients whose forward thinking innovations propel the sustainability conversation forward.
Results
x12 Key Journalists wore COCOON at London Fashion Week.
(Including: ELLE, The Telegraph, The Guardian, The Observer, British Vogue, Hello!, Harper’s Bazaar, ES Magazine, The Times, Sunday Times Style, Marie Claire and Mail Luxury).
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