Cultivating Desire & Building Relevance

GSC were tasked with developing a strong and compelling narrative around Renais Gin’s initial fundraising success. This included profile building for Alex and strategic fundraising news placement within leading national business, drinks trade and select consumer outlets.

GSC repositioned YOMIRA in a competitive market. As the driving force redefining the brand’s narrative and lexicon, highlighting the brand's expertise and service excellence to create emotional appeal.

To increase awareness about Ron Abuelo amongst high end consumers and media, GSC implemented a strategic, targeted approach to target and demonstrate the brand's provenance, high quality products and grow brand fame.

GSC worked with iconic French pastry house, Ladurée, to launch its special edition Ramadan box.

GSC launched the partnership between Ladurée and the Serpentine Gallery for the iconic Summer Party.

GSC launched Memo, the luxury Parisian fragrance brand, in the UK, crafting and activating launch strategies for five launches over two years

Building on GSC’s long-standing relationships with the Corinthia Group, GSC was tasked with creating a strategy for the launch of the highly anticipated Corinthia Yacht Club in Doha, Qatar.

GSC created an innovative campaign for Selfridges' Project Ocean: a long-term partnership with the Zoological Society of London to protect our oceans. 

HURR is the UK’s first peer-to-peer wardrobe rental platform giving members access to an unlimited online wardrobe of must have contemporary and designer pieces.

Gabrielle Shaw Communications managed the investment round announcement for Cocoon x Kering, positioning Cocoon as a thought leader in the conversation around changing consumer perspectives of ownership, sustainability, and the access of luxury goods.

Gabrielle Shaw Communications positioned luxury handbag service COCOON at the forefront of the rental conversation at London Fashion Week AW22.

White Desert, a pioneer in Antarctica luxury adventures prides itself on revealing the interior of Antarctica to its guests. The entire experience is run on strict ecological guidelines and all emissions are offset via the Carbon Neutral company. As a longstanding client, GSC represents White Desert globally on communication and partnerships.  

GSC manage press and influencer work for Ladurée, with a special focus on creating high profile collaborations, as well as product launches, managing new shop openings and helping to drive both instore and online sales.

Gabrielle Shaw Communications was tasked by Ladurée to launch their collaboration with Milanese maximalist homeware brand, La Double J.

GSC worked as Peroni’s global communications agency for over ten years, creating their global style and advocacy programme and building their reputation among trendsetters and opinion-leading consumers worldwide

GSC created Peroni Nastro Azzurro’s partnership with world-renowned style magazine, Vogue Italia, led by editor-in-chief Franca Sozzani, which conveyed brand shared values of Italian style and heritage.

GSC created a step change for Addison Ross by elevating its profile and cultivating brand desire, building its luxury lifestyle credentials.

GSC represented Bicester Village, helping drive domestic and international visitors to realise the placemaking of Bicester Village as a luxury retail destination and reshape the public perception of outlet shopping

To celebrate Lunar New Year 2019 at Bicester Village, GSC invited journalists to join the launch of 'Celebrating China', an exciting designer pop-up at Bicester Village curated by international fashion writer and influencer Susie Lau

GSC was briefed to launch the Corinthia Group’s new 5-star Hotel into London’s highly competitive market. We carved out a place for Corinthia London and positioned the hotel as an innovator, synonymous with contemporary culture.

Gabrielle Shaw Communications led brand strategy and PR to launch sustainable luxury Ayurvedic beauty pioneer Forest Essentials into the UK via London media, influencers, store retail and D2C digital customers.

Gabrielle Shaw Communications leads media outreach campaign to announce Skinvaders metaverse activation of PUMA x Gen.G collection

Next-gen premium apparel brand, VALACLAVA, debuts Call of Duty’s first premium collectables, tasking GSC to launch the collection to media.

Gabrielle Shaw Communications was appointed to work with London’s game changing aesthetic doctor,  Dr Vicky Dondos, to launch her book, The Positive Ageing Pyramid, and her clinic, The Firm.

GSC launches Forest Essentials into the UK market

GSC acts as Nurse Jamie’s UK marketing team, managing brand communications, sales, training and liaising with key accounts. We were briefed to make Nurse Jamie synonymous with transformative, at home treatments and to drive sales in the UK across Net-a-Porter, Cult Beauty and Harrods

GSC was asked to heighten awareness of the global sustainability platform, Positive Luxury, which awards a Butterfly Mark to those luxury brands demonstrating a measurable commitment to sustainability