Gabrielle Shaw Communications was appointed to work with London’s game changing aesthetic doctor, Dr Vicky Dondos, to launch her book, The Positive Ageing Pyramid, and her clinic, The Firm. The holistic brief was to build a new look and feel for social media channels and building the strategic messaging architecture for the press, media brands and thought leadership.
We helped her stand out in a very noisy time with a distinct, thought provoking and disruptive approach. As part of the brief, the creative team created a distinguishing look & feel for Dr Vicky Dondos’ Instagram ahead of her book launch (published by Penguin). In her book, she explores the complicated niche between natural evolution and cosmetic intervention, offering multiple approaches for women without judgement. As part of the book’s research, she interviewed hundreds of women – including her own clients – about what beauty meant to them. Gabrielle Shaw Communications worked with Dr Vicky on the messaging to articulate the “feminist approach” proposition and identifying the gap in the market as a part of vigorous Media Training. As a practising aesthetic specialist for over 15 years, Gabrielle Shaw Communications were tasked to revive her profile and re-position Dr Vicky Dondos amongst her peers within the wellness world.
From a thought leadership perspective, Gabrielle Shaw Communications positioned Dr Dondos into wider conversations in the zygest about mid-life women feeling powerful and the menopause.
Results
Total reach: 83,179,873
Over 49 pieces coverage in key titles such as Marie Claire, Metro, Country &Townhouse, Sheerluxe, Harper’s Bazaar, Tweakments Guide, Boots Magazine, ELLE Print among others.
As part of our Editors programme Vicky had one on ones with some of the most influential leaders within the space, and was invited to speak on various podcasts, including The Outspoken.
GSC secured Marie Claire Awards Judging opportunity for Dr Vicky Dondos.
