Gabrielle Shaw Communications
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Gabrielle Shaw Communications was appointed to work with London’s game changing aesthetic doctor,  Dr Vicky Dondos, to launch her book, The Positive Ageing Pyramid, and her clinic, The Firm. The holistic brief was to build a new look and feel for social media channels and building the strategic messaging architecture for the press, media brands and thought leadership.

We helped her stand out in a very noisy time with a distinct, thought provoking and disruptive approach. As part of the brief, the creative team created a distinguishing look & feel for Dr Vicky Dondos’ Instagram ahead of her book launch (published by Penguin). In her book, she explores the complicated niche between natural evolution and cosmetic intervention, offering multiple approaches for women without judgement. As part of the book’s research, she interviewed hundreds of women – including her own clients – about what beauty meant to them. Gabrielle Shaw Communications worked with Dr Vicky on the messaging to articulate the “feminist approach” proposition and identifying the gap in the market as a part of vigorous Media Training. As a practising aesthetic specialist for over 15 years, Gabrielle Shaw Communications were tasked to revive her profile and re-position Dr Vicky Dondos amongst her peers within the wellness world.

From a thought leadership perspective, Gabrielle Shaw Communications positioned Dr Dondos into wider conversations in the zygest about mid-life women feeling powerful and the menopause.   ​

Results

Total reach: 83,179,873

Over 49 pieces coverage in key titles such as Marie Claire, Metro, Country &Townhouse, Sheerluxe, Harper’s Bazaar, Tweakments Guide, Boots Magazine, ELLE Print among others.​

As part of our Editors programme Vicky had one on ones with some of the most influential leaders within the space, and was invited to speak on various podcasts, including The Outspoken.

GSC secured Marie Claire Awards Judging opportunity for Dr Vicky Dondos.

Our Clients

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Gabrielle Shaw Communications positioned luxury handbag service COCOON at the forefront of the rental conversation at London Fashion Week AW22.

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GSC handled the recent investment round announcement for fashionistas favourite bag rental platform, COCOON.

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GSC launches Forest Essentials into the UK market

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Gabrielle Shaw Communications was tasked by Ladurée to launch their collaboration with Milanese maximalist homeware brand, La Double J.

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GSC oversaw the launch of The Grange Festival, a month-long opera and contemporary dance festival, at a crucial juncture following its separation and relocation from The Grange Park to The Grange @ Northington. 

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GSC created an innovative campaign for Selfridges' Project Ocean: a long-term partnership with the Zoological Society of London to protect our oceans. 

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GSC represents Bicester Village, helping drive domestic and international visitors to the beautifully landscaped open-air luxury-for-less shopping destination in Oxfordshire.

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As AMEX’s Thought Leadership agency, GSC curates the bi-annual thought leadership series – The American Express Insights Network. This successful series of C-suite networking events invites AMEX’s top merchants to attend live panels with global industry experts.  

FIND OUT MORE

Building on the success of the 2018 inaugural British Fashion Council Designer Pop-Up at Bicester Village, GSC helped conceptualise and launch an expanded boutique for 2019, showcasing 30 British designers in a flagship location at the luxury shopping destination.  

FIND OUT MORE

GSC worked as Peroni’s global communications agency for over ten years, creating their global style and advocacy programme and building their reputation among trendsetters and opinion-leading consumers worldwide

FIND OUT MORE

GSC manage press and influencer work for Ladurée, with a special focus on creating high profile collaborations, as well as product launches, managing new shop openings and helping to drive both instore and online sales.

FIND OUT MORE

GSC acts as Nurse Jamie’s UK marketing team, managing brand communications, sales, training and liaising with key accounts. We were briefed to make Nurse Jamie synonymous with transformative, at home treatments and to drive sales in the UK across Net-a-Porter, Cult Beauty and Harrods

FIND OUT MORE

To celebrate Lunar New Year 2019 at Bicester Village, GSC invited journalists to join the launch of 'Celebrating China', an exciting designer pop-up at Bicester Village curated by international fashion writer and influencer Susie Lau

FIND OUT MORE

White Desert, a pioneer in Antarctica luxury adventures prides itself on revealing the interior of Antarctica to its guests. The entire experience is run on strict ecological guidelines and all emissions are offset via the Carbon Neutral company. As a longstanding client, GSC represents White Desert globally on communication and partnerships.  

FIND OUT MORE

GSC was asked to heighten awareness of the global sustainability platform, Positive Luxury, which awards a Butterfly Mark to those luxury brands demonstrating a measurable commitment to sustainability

FIND OUT MORE

HURR is the UK’s first peer-to-peer wardrobe rental platform giving members access to an unlimited online wardrobe of must have contemporary and designer pieces.

FIND OUT MORE

Our Clients

Gabrielle Shaw Communications positioned luxury handbag service COCOON at the forefront of the rental conversation at London Fashion Week AW22.

FIND OUT MORE

GSC handled the recent investment round announcement for fashionistas favourite bag rental platform, COCOON.

FIND OUT MORE

GSC launches Forest Essentials into the UK market

FIND OUT MORE

Gabrielle Shaw Communications was tasked by Ladurée to launch their collaboration with Milanese maximalist homeware brand, La Double J.

FIND OUT MORE

GSC oversaw the launch of The Grange Festival, a month-long opera and contemporary dance festival, at a crucial juncture following its separation and relocation from The Grange Park to The Grange @ Northington. 

FIND OUT MORE

GSC created an innovative campaign for Selfridges' Project Ocean: a long-term partnership with the Zoological Society of London to protect our oceans. 

FIND OUT MORE

GSC represents Bicester Village, helping drive domestic and international visitors to the beautifully landscaped open-air luxury-for-less shopping destination in Oxfordshire.

FIND OUT MORE

As AMEX’s Thought Leadership agency, GSC curates the bi-annual thought leadership series – The American Express Insights Network. This successful series of C-suite networking events invites AMEX’s top merchants to attend live panels with global industry experts.  

FIND OUT MORE

Building on the success of the 2018 inaugural British Fashion Council Designer Pop-Up at Bicester Village, GSC helped conceptualise and launch an expanded boutique for 2019, showcasing 30 British designers in a flagship location at the luxury shopping destination.  

FIND OUT MORE

GSC worked as Peroni’s global communications agency for over ten years, creating their global style and advocacy programme and building their reputation among trendsetters and opinion-leading consumers worldwide

FIND OUT MORE

GSC manage press and influencer work for Ladurée, with a special focus on creating high profile collaborations, as well as product launches, managing new shop openings and helping to drive both instore and online sales.

FIND OUT MORE

GSC acts as Nurse Jamie’s UK marketing team, managing brand communications, sales, training and liaising with key accounts. We were briefed to make Nurse Jamie synonymous with transformative, at home treatments and to drive sales in the UK across Net-a-Porter, Cult Beauty and Harrods

FIND OUT MORE

To celebrate Lunar New Year 2019 at Bicester Village, GSC invited journalists to join the launch of 'Celebrating China', an exciting designer pop-up at Bicester Village curated by international fashion writer and influencer Susie Lau

FIND OUT MORE

White Desert, a pioneer in Antarctica luxury adventures prides itself on revealing the interior of Antarctica to its guests. The entire experience is run on strict ecological guidelines and all emissions are offset via the Carbon Neutral company. As a longstanding client, GSC represents White Desert globally on communication and partnerships.  

FIND OUT MORE

GSC was asked to heighten awareness of the global sustainability platform, Positive Luxury, which awards a Butterfly Mark to those luxury brands demonstrating a measurable commitment to sustainability

FIND OUT MORE

HURR is the UK’s first peer-to-peer wardrobe rental platform giving members access to an unlimited online wardrobe of must have contemporary and designer pieces.

FIND OUT MORE