White Desert, a pioneer in Antarctica luxury adventures prides itself on revealing the interior of Antarctica to its guests. The entire experience is run on strict ecological guidelines and all emissions are offset via the Carbon Neutral company. As a longstanding client, GSC represents White Desert globally on communication and partnerships.
GSC works very closely with White Desert to help drive sales, using our expertise to target a UNHW global audience. As such a unique experience, GSC takes a considered, proactive approach to media, working with the world’s most luxury titles and brand partners. GSC’s expertise in the luxury sector sees fantastic results for the travel operator who has been featured in Forbes, How to Spend It Magazine, Departures and Centurion, Conde Nast Traveller, The Wall Street Journal, and Brummel.
In December 2019, GSC secured and organised White Desert’s first press trip to Antarctica with Conde Nast Traveller, and the subsequent feature is being syndicated globally in 2020. GSC has also secured and managed live broadcast opportunities at White Desert’s Whichaway Oasis in Antarctica.
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