White Desert, a pioneer in Antarctica luxury adventures prides itself on revealing the interior of Antarctica to its guests. The entire experience is run on strict ecological guidelines and all emissions are offset via the Carbon Neutral company. As a longstanding client, GSC represents White Desert globally on communication and partnerships.  

Targeting the 1%

GSC works very closely with White Desert to help drive sales, using our expertise to target a UNHW global audience. As such a unique experience, GSC takes a considered, proactive approach to media, working with the world’s most luxury titles and brand partners. GSC’s expertise in the luxury sector sees fantastic results for the travel operator who has been featured in Forbes, How to Spend It Magazine, Departures and Centurion, Conde Nast Traveller, The Wall Street Journal, and Brummel.  

In December 2019, GSC secured and organised White Desert’s first press trip to Antarctica with Conde Nast Traveller, and the subsequent feature is being syndicated globally in 2020. GSC has also secured and managed live broadcast opportunities at White Desert’s  Whichaway  Oasis in Antarctica. 

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Results

“They truly understand the HNW world that we operate in and how to use their network and contacts to secure us features within the publications that audience read. We have seen a direct result of coverage placed and trips being booked”

– Robyn Woodhead, Co-Founder of White Desert

“Your suggestion to use the founder of White Desert’s experience of isolation in Antarctica to talk about surviving lockdown led to by far one of my favourite commissions this year. Thank you!”

– Clementina Jackson, Vanity Fair

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Our Clients

FIND OUT MORE

GSC created an innovative campaign for Selfridges' Project Ocean: a long-term partnership with the Zoological Society of London to protect our oceans.

FIND OUT MORE

GSC represents Bicester Village, helping drive domestic and international visitors to the beautifully landscaped open-air luxury-for-less shopping destination in Oxfordshire.

FIND OUT MORE

HURR is the UK’s first peer-to-peer wardrobe rental platform giving members access to an unlimited online wardrobe of must have contemporary and designer pieces.

FIND OUT MORE

Targeting the 1%

Results

“They truly understand the HNW world that we operate in and how to use their network and contacts to secure us features within the publications that audience read. We have seen a direct result of coverage placed and trips being booked”

“Your suggestion to use the founder of White Desert’s experience of isolation in Antarctica to talk about surviving lockdown led to by far one of my favourite commissions this year. Thank you!”

Our Clients

Our Clients

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