Gabrielle Shaw Communications
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Gabrielle Shaw Communications

Gabrielle Shaw Communications is a global creative communications agency that partners with brands and entrepreneurs to unlock their purpose, shape perceptions, and cultivate desire.

About Us

We are experts across Sustainability & Purpose, Luxury, Lifestyle, Retail, Travel, Beauty & Wellness, Food & Beverage, Interiors and Arts & Culture. 

Our London-based team comprises passionate experts from a range of backgrounds, allowing us to work and move nimbly across sectors with equal knowledge and experience. We have brought together the best in their fields from classic PR’s, brand strategists ,advertising experts to journalists and social media content creators. This eclectic mix of talent differentiates us from other agencies and ensures we have expertise in every area. 

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Accelerator Programme

Our passion for start-ups drove us in 2018 to launch our Accelerator Programme, hand-pick some start-ups and invest in them, helping them grow into a global brand. We especially look to support brands that are sustainable, diverse or with female founders. We will also help an established brand that has placed a commitment to sustainability at its core and wants to build upon that. 

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Some Of Our Favourite Start-Up Campaigns

  • HURR
  • Stay Wild Swim
  • Seattle Coffee Company
  • Carluccio’s
  • Positive Luxury
  • Gail’s
  • Hummingbird Bakery
The Bicester Village Christmas Experience & Launch Of The Maiyet Collective

How It Works

Twice a year, we invite start-ups to apply for our Accelerator Programme and Brand Boot Camps. We’ll offer you a start-up package at reduced fees, a Brand Boot Camp and company support. Instead of paying a regular fee, we are prepared to discuss entrepreneurial and bespoke partnerships to find an arrangement that is beneficial to both of us.  

Please email accelerator@gabrielleshaw.com to learn more and apply. 

Read about some of our Accelerator clients in our case studies. 

Case Studies
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GSC & Partners

GSC has its own bespoke network of top-tier strategic planners, creatives, writers and producers who regularly work under our umbrella. This allows us to bring exactly the right people in for the right projects and to cost-effectively offer our clients access to diverse and experienced teams when it is needed.  

We are also a proud member of TAAN, one of the world’s most established and innovative global networks of carefully selected strategic communications and marketing agencies.  

TAAN has 51 member companies operating in 67 cities and 32 countries across all continents. Our member companies and their affiliated agencies and resources give us unparalleled access to global intelligence and expertise, thus enhancing our strength as an independent agency and bringing untold benefits to all our clients.

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Gabrielle Shaw, Founder & CEO

Gabrielle Shaw started her career in journalism and advertising before founding Gabrielle Shaw Communications (GSC) in 1996. She used her passion for purpose driven companies to create a global brand communications agency that specialises in retail, travel, sustainability, wellness & beauty, and arts & culture. Gabrielle leads the agency’s private client and family office practice, working on reputation management as well as legacy projects for HNWI. In 2018, she launched the Accelerator Programme to support young businesses, especially those with a sustainability focus or female founders.

Gabrielle sits on the advisory board of HURR Collective, the UK’s leading peer-to-peer fashion rental platform and has been instrumental in fuelling behavioural change and inspiring UK consumers to change their views on fast fashion. She has previously worked as a mentor for the Walpole Brands of Tomorrow Programme.

While based in London with her husband and two daughters, she remains closely connected to her home country, and recently, joined the Board of the Canada UK Foundation as Vice-Chair.

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Gabrielle Shaw

Our Clients

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As AMEX’s Thought Leadership agency, GSC curates the bi-annual thought leadership series – The American Express Insights Network. This successful series of C-suite networking events invites AMEX’s top merchants to attend live panels with global industry experts.  

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Building on the success of the 2018 inaugural British Fashion Council Designer Pop-Up at Bicester Village, GSC helped conceptualise and launch an expanded boutique for 2019, showcasing 30 British designers in a flagship location at the luxury shopping destination.  

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GSC worked as Peroni’s global communications agency for over ten years, creating their global style and advocacy programme and building their reputation among trendsetters and opinion-leading consumers worldwide

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GSC manage press and influencer work for Ladurée, with a special focus on creating high profile collaborations, as well as product launches, managing new shop openings and helping to drive both instore and online sales.

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GSC acts as Nurse Jamie’s UK marketing team, managing brand communications, sales, training and liaising with key accounts. We were briefed to make Nurse Jamie synonymous with transformative, at home treatments and to drive sales in the UK across Net-a-Porter, Cult Beauty and Harrods

FIND OUT MORE

To celebrate Lunar New Year 2019 at Bicester Village, GSC invited journalists to join the launch of ‘Celebrating China’, an exciting designer pop-up at Bicester Village curated by international fashion writer and influencer Susie Lau

FIND OUT MORE

White Desert, a pioneer in Antarctica luxury adventures prides itself on revealing the interior of Antarctica to its guests. The entire experience is run on strict ecological guidelines and all emissions are offset via the Carbon Neutral company. As a longstanding client, GSC represents White Desert globally on communication and partnerships.  

FIND OUT MORE

GSC was asked to heighten awareness of the global sustainability platform, Positive Luxury, which awards a Butterfly Mark to those luxury brands demonstrating a measurable commitment to sustainability

FIND OUT MORE

HURR is the UK’s first peer-to-peer wardrobe rental platform giving members access to an unlimited online wardrobe of must have contemporary and designer pieces.

FIND OUT MORE

Our Clients

As AMEX’s Thought Leadership agency, GSC curates the bi-annual thought leadership series – The American Express Insights Network. This successful series of C-suite networking events invites AMEX’s top merchants to attend live panels with global industry experts.  

FIND OUT MORE

Building on the success of the 2018 inaugural British Fashion Council Designer Pop-Up at Bicester Village, GSC helped conceptualise and launch an expanded boutique for 2019, showcasing 30 British designers in a flagship location at the luxury shopping destination.  

FIND OUT MORE

GSC worked as Peroni’s global communications agency for over ten years, creating their global style and advocacy programme and building their reputation among trendsetters and opinion-leading consumers worldwide

FIND OUT MORE

GSC manage press and influencer work for Ladurée, with a special focus on creating high profile collaborations, as well as product launches, managing new shop openings and helping to drive both instore and online sales.

FIND OUT MORE

GSC acts as Nurse Jamie’s UK marketing team, managing brand communications, sales, training and liaising with key accounts. We were briefed to make Nurse Jamie synonymous with transformative, at home treatments and to drive sales in the UK across Net-a-Porter, Cult Beauty and Harrods

FIND OUT MORE

To celebrate Lunar New Year 2019 at Bicester Village, GSC invited journalists to join the launch of ‘Celebrating China’, an exciting designer pop-up at Bicester Village curated by international fashion writer and influencer Susie Lau

FIND OUT MORE

White Desert, a pioneer in Antarctica luxury adventures prides itself on revealing the interior of Antarctica to its guests. The entire experience is run on strict ecological guidelines and all emissions are offset via the Carbon Neutral company. As a longstanding client, GSC represents White Desert globally on communication and partnerships.  

FIND OUT MORE

GSC was asked to heighten awareness of the global sustainability platform, Positive Luxury, which awards a Butterfly Mark to those luxury brands demonstrating a measurable commitment to sustainability

FIND OUT MORE

HURR is the UK’s first peer-to-peer wardrobe rental platform giving members access to an unlimited online wardrobe of must have contemporary and designer pieces.

FIND OUT MORE