GSC manage press and influencer work for Ladurée, with a special focus on creating high profile collaborations, as well as product launches, managing new shop openings and helping to drive both instore and online sales.
Having launched the luxury French patisserie in the UK at Harrods in 2006, Ladurée returned to GSC in 2018 to strengthen their fashion and arts partnerships and reaffirm their position within an ever-growing competitive market.
In the past year, GSC has successfully associated Ladurée with the world’s most renowned fashion and art institutions. Ladurée hosted their first-ever macaron food truck during a partnership with the 2019 Chanel & Serpentine Gallery Summer Party. GSC also orchestrated partnerships including London Fashion Week, the Savile Row x Crisis x How To Spend It Charity Christmas pop-up, British Vogue, Stylist Magazine, Stella Magazine, the Burlington Arcade 200th Anniversary and the V&A Summer Party.
Ladurée US hosted Meghan Markle’s Baby Shower and GSC leveraged the enthusiasm around the brand to create our own stylish baby shower for the publisher of GQ and Vogue, Vanessa Kingori.
During the 2020 Covid-19 pandemic, GSC quickly helped the brand pivot by improving Ladurée’s online offering, growing online sales, and supporting charity initiatives for the NHS.
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