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GSC acts as Nurse Jamie’s UK marketing team, managing brand communications, sales, training and liaising with key accounts. We were briefed to make Nurse Jamie synonymous with transformative, at home treatments and to drive sales in the UK across Net-a-Porter, Cult Beauty and Harrods

Transformative Beauty

GSC currently manage Nurse Jamie’s UK marketing, communications and influencer strategy and ensure regular top tier coverage of newly launched products and industry favourites within both UK and international media. Video content was created in partnership with American Vogue featuring Jessica Alba to drive click-through salesGSC also produce and host product-training sessions for top luxury retailers like Harrods and their stand-alone beauty hall H Beauty.   

GSC created and launched Nurse Jamie’s UK Beauty Editors’ Programme, inviting key media, opinion leaders and influencers to meet Jamie herself in London, ensuring that Nurse Jamie is frequently featured in major global outlets like Vogue with VIP spokespeople supporting and drawing new consumers to the brand. Meanwhile, online scale was driven through contacts at Net-a-Porter and GSC continue to work with the team to drive their distribution deals in the UK.  

Jessica Alba with Nurse Jamie UpLift

“GSC – they are on it! They have gone above and beyond and always deliver as promised – even down to helping with ‘hands-on’ brand training at department stores. I wouldn’t hesitate to recommend this firm – very professional and the English accent is an added bonus. ”

– Jamie Sherrill, Founder of Nurse Jamie

Since starting, we have secured strategic features in many top tier publications such as FT How To Spend It, Harper’s Bazaar, The Guardian, The Times, ELLE and Vogue, often having Nurse Jamie products featured several times a year. 

Recently, GSC, with Netflix, secured incredible coverage for the launch of Nurse Jamie’s Netflix show, Skin Decision: Before and After and we have run very successful red-carpet campaigns.  

To learn more and explore how we can help your business: 

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As AMEX’s Thought Leadership agency, GSC curates the bi-annual thought leadership series – The American Express Insights Network. This successful series of C-suite networking events invites AMEX’s top merchants to attend live panels with global industry experts.  

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FIND OUT MORE

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