GSC acts as Nurse Jamie’s UK marketing team, managing brand communications, sales, training and liaising with key accounts. We were briefed to make Nurse Jamie synonymous with transformative, at home treatments and to drive sales in the UK across Net-a-Porter, Cult Beauty and Harrods
GSC currently manage Nurse Jamie’s UK marketing, communications and influencer strategy and ensure regular top tier coverage of newly launched products and industry favourites within both UK and international media. Video content was created in partnership with American Vogue featuring Jessica Alba to drive click-through sales. GSC also produce and host product-training sessions for top luxury retailers like Harrods and their stand-alone beauty hall H Beauty.
GSC created and launched Nurse Jamie’s UK Beauty Editors’ Programme, inviting key media, opinion leaders and influencers to meet Jamie herself in London, ensuring that Nurse Jamie is frequently featured in major global outlets like Vogue with VIP spokespeople supporting and drawing new consumers to the brand. Meanwhile, online scale was driven through contacts at Net-a-Porter and GSC continue to work with the team to drive their distribution deals in the UK.
Since starting, we have secured strategic features in many top tier publications such as FT How To Spend It, Harper’s Bazaar, The Guardian, The Times, ELLE and Vogue, often having Nurse Jamie products featured several times a year.
Recently, GSC, with Netflix, secured incredible coverage for the launch of Nurse Jamie’s Netflix show, Skin Decision: Before and After and we have run very successful red-carpet campaigns.
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