GSC was asked to heighten awareness of the global sustainability platform, Positive Luxury, which awards a Butterfly Mark to those luxury brands demonstrating a measurable commitment to sustainability
GSC was given the global brief to heighten awareness of Diana Verde Nieto and Positive Luxury, the global sustainability platform and its accreditation process, which awards a Butterfly Mark to luxury brands demonstrating a measurable commitment to sustainability.
GSC immediately began liaising with luxury brands for Butterfly Mark opportunities, developing global media content such as case studies to place on Butterfly Mark brands. It created bespoke media strategies for numerous Positive Luxury launches across its UK and US operations including the 2020 Prediction Report, Global Positive Week, Positive Luxury Careers, ‘The Discovery Trail’, the brand’s first consumer facing London event and the Positive Luxury Awards in February 2020.
GSC was asked to launch The Positive Luxury Awards, a night to celebrate sustainability in the luxury industry. GSC managed paparazzi and secure top tier media coverage of the event, with featured VIP guests including Stephen Webster, Ronan Keating and Lisa Snowden.
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