Gabrielle Shaw Communications
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GSC represents Bicester Village, helping drive domestic and international visitors to the beautifully landscaped open-air luxury-for-less shopping destination in Oxfordshire.

Changing The Way We Shop

A longstanding client, GSC launched the multi-million-pound expansion of Bicester Village in 2017 and continues to work closely with the senior team to target global style-conscious consumers and attract new visitors and HNW audiences to the Village.

GSC works to elevate perceptions and fundamentally change the public understanding of outlet shopping. 

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Over the course of several years we have consulted on and launched numerous pop-up shops and marketing initiatives in the village.

These include: 

  • The Annual British Fashion Council Designer Pop-up: FOLLOW LINK
  • Celebrating Chinese New Year with Susie Lau: FOLLOW LINK
  • Celebrating India
  • Tate Gallery Pop-up
  • The British Collective with Luke Edward Hall
  • Maiyet Collective.  

 

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Results

 

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“I have worked with Gabrielle Shaw for many years, she is quite simply an outstanding communications professional with a rare contribution of inspirational big picture thinking, and wonderfully focused attention to detail. These days we are always most impressed by agencies that can deliver excellence in execution, with strong strategic leadership from talented, relevant people, high productivity, precise planning & execution, agility & flexibility. GSC is small, but punches big. Gabrielle really knows how to pitch the talent, put a team together, understand the client & get results. Little time is spent on small talk. Delivery is privileged. I have worked with Gabrielle personally & her agency both at Harrods & Bicester Village. Time after time on missions big & small, above & beyond results were delivered with zero fuss. I like the humble, hardworking, business-like approach a lot and I like getting good results even more. Gabrielle is well connected, very experienced and a pleasure to work with.”

– Anne Marie Verdin, Director Of Digital Marketing & Communications at Value Retail

“Gabrielle Shaw Communications has delivered the most wonderful service over the years we have worked together. The agency are organised and efficient and most importantly have delivered great service year after year and garnered super results that have over achieved their set goals and KPI’s. The agency has brought their wealth of knowledge across all categories and ensured a broad reaching mass of media to visit Bicester Village for varying stories. Gabrielle encourages a young and diverse team who all bring something different to their approach. ”

– Sophie Hedley, PR & Communications Director

Our Clients

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GSC oversaw the launch of The Grange Festival, a month-long opera and contemporary dance festival, at a crucial juncture following its separation and relocation from The Grange Park to The Grange @ Northington. 

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GSC created an innovative campaign for Selfridges' Project Ocean: a long-term partnership with the Zoological Society of London to protect our oceans. 

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As AMEX’s Thought Leadership agency, GSC curates the bi-annual thought leadership series – The American Express Insights Network. This successful series of C-suite networking events invites AMEX’s top merchants to attend live panels with global industry experts.  

FIND OUT MORE

Building on the success of the 2018 inaugural British Fashion Council Designer Pop-Up at Bicester Village, GSC helped conceptualise and launch an expanded boutique for 2019, showcasing 30 British designers in a flagship location at the luxury shopping destination.  

FIND OUT MORE

GSC worked as Peroni’s global communications agency for over ten years, creating their global style and advocacy programme and building their reputation among trendsetters and opinion-leading consumers worldwide

FIND OUT MORE

GSC manage press and influencer work for Ladurée, with a special focus on creating high profile collaborations, as well as product launches, managing new shop openings and helping to drive both instore and online sales.

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GSC acts as Nurse Jamie’s UK marketing team, managing brand communications, sales, training and liaising with key accounts. We were briefed to make Nurse Jamie synonymous with transformative, at home treatments and to drive sales in the UK across Net-a-Porter, Cult Beauty and Harrods

FIND OUT MORE

To celebrate Lunar New Year 2019 at Bicester Village, GSC invited journalists to join the launch of 'Celebrating China', an exciting designer pop-up at Bicester Village curated by international fashion writer and influencer Susie Lau

FIND OUT MORE

White Desert, a pioneer in Antarctica luxury adventures prides itself on revealing the interior of Antarctica to its guests. The entire experience is run on strict ecological guidelines and all emissions are offset via the Carbon Neutral company. As a longstanding client, GSC represents White Desert globally on communication and partnerships.  

FIND OUT MORE

GSC was asked to heighten awareness of the global sustainability platform, Positive Luxury, which awards a Butterfly Mark to those luxury brands demonstrating a measurable commitment to sustainability

FIND OUT MORE

HURR is the UK’s first peer-to-peer wardrobe rental platform giving members access to an unlimited online wardrobe of must have contemporary and designer pieces.

FIND OUT MORE

Our Clients

GSC oversaw the launch of The Grange Festival, a month-long opera and contemporary dance festival, at a crucial juncture following its separation and relocation from The Grange Park to The Grange @ Northington. 

FIND OUT MORE

GSC created an innovative campaign for Selfridges' Project Ocean: a long-term partnership with the Zoological Society of London to protect our oceans. 

FIND OUT MORE

As AMEX’s Thought Leadership agency, GSC curates the bi-annual thought leadership series – The American Express Insights Network. This successful series of C-suite networking events invites AMEX’s top merchants to attend live panels with global industry experts.  

FIND OUT MORE

Building on the success of the 2018 inaugural British Fashion Council Designer Pop-Up at Bicester Village, GSC helped conceptualise and launch an expanded boutique for 2019, showcasing 30 British designers in a flagship location at the luxury shopping destination.  

FIND OUT MORE

GSC worked as Peroni’s global communications agency for over ten years, creating their global style and advocacy programme and building their reputation among trendsetters and opinion-leading consumers worldwide

FIND OUT MORE

GSC manage press and influencer work for Ladurée, with a special focus on creating high profile collaborations, as well as product launches, managing new shop openings and helping to drive both instore and online sales.

FIND OUT MORE

GSC acts as Nurse Jamie’s UK marketing team, managing brand communications, sales, training and liaising with key accounts. We were briefed to make Nurse Jamie synonymous with transformative, at home treatments and to drive sales in the UK across Net-a-Porter, Cult Beauty and Harrods

FIND OUT MORE

To celebrate Lunar New Year 2019 at Bicester Village, GSC invited journalists to join the launch of 'Celebrating China', an exciting designer pop-up at Bicester Village curated by international fashion writer and influencer Susie Lau

FIND OUT MORE

White Desert, a pioneer in Antarctica luxury adventures prides itself on revealing the interior of Antarctica to its guests. The entire experience is run on strict ecological guidelines and all emissions are offset via the Carbon Neutral company. As a longstanding client, GSC represents White Desert globally on communication and partnerships.  

FIND OUT MORE

GSC was asked to heighten awareness of the global sustainability platform, Positive Luxury, which awards a Butterfly Mark to those luxury brands demonstrating a measurable commitment to sustainability

FIND OUT MORE

HURR is the UK’s first peer-to-peer wardrobe rental platform giving members access to an unlimited online wardrobe of must have contemporary and designer pieces.

FIND OUT MORE