GSC represents Bicester Village, helping drive domestic and international visitors to the beautifully landscaped open-air luxury-for-less shopping destination in Oxfordshire.
A longstanding client, GSC launched the multi-million-pound expansion of Bicester Village in 2017 and continues to work closely with the senior team to target global style-conscious consumers and attract new visitors and HNW audiences to the Village.
GSC works to elevate perceptions and fundamentally change the public understanding of outlet shopping.
Over the course of several years we have consulted on and launched numerous pop-up shops and marketing initiatives in the village.
These include:
– Anne Marie Verdin, Director Of Digital Marketing & Communications at Value Retail
– Sophie Hedley, PR & Communications Director
Gabrielle Shaw Communications positioned luxury handbag service COCOON at the forefront of the rental conversation at London Fashion Week AW22.
FIND OUT MOREGSC handled the recent investment round announcement for fashionistas favourite bag rental platform, COCOON.
FIND OUT MOREGabrielle Shaw Communications was appointed to work with London’s game changing aesthetic doctor, Dr Vicky Dondos, to launch her book, The Positive Ageing Pyramid, and her clinic, The Firm.
FIND OUT MOREGSC launches Forest Essentials into the UK market
FIND OUT MOREGabrielle Shaw Communications was tasked by Ladurée to launch their collaboration with Milanese maximalist homeware brand, La Double J.
FIND OUT MOREGSC oversaw the launch of The Grange Festival, a month-long opera and contemporary dance festival, at a crucial juncture following its separation and relocation from The Grange Park to The Grange @ Northington.
FIND OUT MOREGSC created an innovative campaign for Selfridges' Project Ocean: a long-term partnership with the Zoological Society of London to protect our oceans.
FIND OUT MOREAs AMEX’s Thought Leadership agency, GSC curates the bi-annual thought leadership series – The American Express Insights Network. This successful series of C-suite networking events invites AMEX’s top merchants to attend live panels with global industry experts.
FIND OUT MOREBuilding on the success of the 2018 inaugural British Fashion Council Designer Pop-Up at Bicester Village, GSC helped conceptualise and launch an expanded boutique for 2019, showcasing 30 British designers in a flagship location at the luxury shopping destination.
FIND OUT MOREGSC worked as Peroni’s global communications agency for over ten years, creating their global style and advocacy programme and building their reputation among trendsetters and opinion-leading consumers worldwide
FIND OUT MOREGSC manage press and influencer work for Ladurée, with a special focus on creating high profile collaborations, as well as product launches, managing new shop openings and helping to drive both instore and online sales.
FIND OUT MOREGSC acts as Nurse Jamie’s UK marketing team, managing brand communications, sales, training and liaising with key accounts. We were briefed to make Nurse Jamie synonymous with transformative, at home treatments and to drive sales in the UK across Net-a-Porter, Cult Beauty and Harrods
FIND OUT MORETo celebrate Lunar New Year 2019 at Bicester Village, GSC invited journalists to join the launch of 'Celebrating China', an exciting designer pop-up at Bicester Village curated by international fashion writer and influencer Susie Lau
FIND OUT MOREWhite Desert, a pioneer in Antarctica luxury adventures prides itself on revealing the interior of Antarctica to its guests. The entire experience is run on strict ecological guidelines and all emissions are offset via the Carbon Neutral company. As a longstanding client, GSC represents White Desert globally on communication and partnerships.
FIND OUT MOREGSC was asked to heighten awareness of the global sustainability platform, Positive Luxury, which awards a Butterfly Mark to those luxury brands demonstrating a measurable commitment to sustainability
FIND OUT MOREHURR is the UK’s first peer-to-peer wardrobe rental platform giving members access to an unlimited online wardrobe of must have contemporary and designer pieces.
FIND OUT MOREGabrielle Shaw Communications positioned luxury handbag service COCOON at the forefront of the rental conversation at London Fashion Week AW22.
FIND OUT MOREGSC handled the recent investment round announcement for fashionistas favourite bag rental platform, COCOON.
FIND OUT MOREGabrielle Shaw Communications was appointed to work with London’s game changing aesthetic doctor, Dr Vicky Dondos, to launch her book, The Positive Ageing Pyramid, and her clinic, The Firm.
FIND OUT MOREGabrielle Shaw Communications was tasked by Ladurée to launch their collaboration with Milanese maximalist homeware brand, La Double J.
FIND OUT MOREGSC oversaw the launch of The Grange Festival, a month-long opera and contemporary dance festival, at a crucial juncture following its separation and relocation from The Grange Park to The Grange @ Northington.
FIND OUT MOREGSC created an innovative campaign for Selfridges' Project Ocean: a long-term partnership with the Zoological Society of London to protect our oceans.
FIND OUT MOREAs AMEX’s Thought Leadership agency, GSC curates the bi-annual thought leadership series – The American Express Insights Network. This successful series of C-suite networking events invites AMEX’s top merchants to attend live panels with global industry experts.
FIND OUT MOREBuilding on the success of the 2018 inaugural British Fashion Council Designer Pop-Up at Bicester Village, GSC helped conceptualise and launch an expanded boutique for 2019, showcasing 30 British designers in a flagship location at the luxury shopping destination.
FIND OUT MOREGSC worked as Peroni’s global communications agency for over ten years, creating their global style and advocacy programme and building their reputation among trendsetters and opinion-leading consumers worldwide
FIND OUT MOREGSC manage press and influencer work for Ladurée, with a special focus on creating high profile collaborations, as well as product launches, managing new shop openings and helping to drive both instore and online sales.
FIND OUT MOREGSC acts as Nurse Jamie’s UK marketing team, managing brand communications, sales, training and liaising with key accounts. We were briefed to make Nurse Jamie synonymous with transformative, at home treatments and to drive sales in the UK across Net-a-Porter, Cult Beauty and Harrods
FIND OUT MORETo celebrate Lunar New Year 2019 at Bicester Village, GSC invited journalists to join the launch of 'Celebrating China', an exciting designer pop-up at Bicester Village curated by international fashion writer and influencer Susie Lau
FIND OUT MOREWhite Desert, a pioneer in Antarctica luxury adventures prides itself on revealing the interior of Antarctica to its guests. The entire experience is run on strict ecological guidelines and all emissions are offset via the Carbon Neutral company. As a longstanding client, GSC represents White Desert globally on communication and partnerships.
FIND OUT MORE