Global Creative Communications Agency

Strategic communications shape brand performance and perceptions in good and bad times and should guide business strategy

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Cultivating Brand Desire

The key to creating powerful brand experiences is being consistent with the brand’s vision, values and purpose

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More Than 20 Years
Experience Within Luxury

As luxury and HNW brand behaviourists we understand audience motivation; how and why they spend

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Sustainability And Purpose

For over two decades we have helped the world’s most admired brands stand for something bigger than their products

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Experts In Fashion & Retail, Lifestyle, Travel, Art & Culture, Food & drink

We curate the most awe-inspiring experiences. We create master visions, producing clarity from complex road maps for large portfolio businesses to some of the world’s most discerning audiences

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Entrepreneurs & Private Family Offices

We are your closest allies, with you the entire journey, managing reputation, building compelling feature profiles planning succession, guiding philanthropy and creating legacy

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About Us

Gabrielle Shaw Communications is a global creative communications agency that partners with brands and entrepreneurs to unlock their purpose, shape perceptions, cultivate brand desire and drive commercial success.

We design insightful creative communication strategies across luxury, lifestyle, retail, travel, beauty & wellness, food & drinks and arts & culture.

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Our Clients

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GSC created a step change for Addison Ross by elevating its profile and cultivating brand desire, building its luxury lifestyle credentials.

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Gabrielle Shaw Communications positioned luxury handbag service COCOON at the forefront of the rental conversation at London Fashion Week AW22.

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GSC handled the recent investment round announcement for fashionistas favourite bag rental platform, COCOON.

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Gabrielle Shaw Communications was appointed to work with London’s game changing aesthetic doctor, Dr Vicky Dondos, to launch her book, The Positive Ageing Pyramid, and her clinic, The Firm.

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GSC launches Forest Essentials into the UK market

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Gabrielle Shaw Communications was tasked by Ladurée to launch their collaboration with Milanese maximalist homeware brand, La Double J.

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GSC oversaw the launch of The Grange Festival, a month-long opera and contemporary dance festival, at a crucial juncture following its separation and relocation from The Grange Park to The Grange @ Northington.

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GSC created an innovative campaign for Selfridges’ Project Ocean: a long-term partnership with the Zoological Society of London to protect our oceans.

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GSC represents Bicester Village, helping drive domestic and international visitors to the beautifully landscaped open-air luxury-for-less shopping destination in Oxfordshire.

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As AMEX’s Thought Leadership agency, GSC curates the bi-annual thought leadership series – The American Express Insights Network. This successful series of C-suite networking events invites AMEX’s top merchants to attend live panels with global industry experts.  

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Building on the success of the 2018 inaugural British Fashion Council Designer Pop-Up at Bicester Village, GSC helped conceptualise and launch an expanded boutique for 2019, showcasing 30 British designers in a flagship location at the luxury shopping destination.

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GSC worked as Peroni’s global communications agency for over ten years, creating their global style and advocacy programme and building their reputation among trendsetters and opinion-leading consumers worldwide

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GSC manage press and influencer work for Ladurée, with a special focus on creating high profile collaborations, as well as product launches, managing new shop openings and helping to drive both instore and online sales.

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GSC acts as Nurse Jamie’s UK marketing team, managing brand communications, sales, training and liaising with key accounts. We were briefed to make Nurse Jamie synonymous with transformative, at home treatments and to drive sales in the UK across Net-a-Porter, Cult Beauty and Harrods

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To celebrate Lunar New Year 2019 at Bicester Village, GSC invited journalists to join the launch of ‘Celebrating China’, an exciting designer pop-up at Bicester Village curated by international fashion writer and influencer Susie Lau

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White Desert, a pioneer in Antarctica luxury adventures prides itself on revealing the interior of Antarctica to its guests. The entire experience is run on strict ecological guidelines and all emissions are offset via the Carbon Neutral company. As a longstanding client, GSC represents White Desert globally on communication and partnerships.  

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GSC was asked to heighten awareness of the global sustainability platform, Positive Luxury, which awards a Butterfly Mark to those luxury brands demonstrating a measurable commitment to sustainability

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HURR is the UK’s first peer-to-peer wardrobe rental platform giving members access to an unlimited online wardrobe of must have contemporary and designer pieces.

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Our Clients

GSC created a step change for Addison Ross by elevating its profile and cultivating brand desire, building its luxury lifestyle credentials.

FIND OUT MORE

Gabrielle Shaw Communications positioned luxury handbag service COCOON at the forefront of the rental conversation at London Fashion Week AW22.

FIND OUT MORE

GSC handled the recent investment round announcement for fashionistas favourite bag rental platform, COCOON.

FIND OUT MORE

Gabrielle Shaw Communications was appointed to work with London’s game changing aesthetic doctor, Dr Vicky Dondos, to launch her book, The Positive Ageing Pyramid, and her clinic, The Firm.

FIND OUT MORE

GSC launches Forest Essentials into the UK market

FIND OUT MORE

Gabrielle Shaw Communications was tasked by Ladurée to launch their collaboration with Milanese maximalist homeware brand, La Double J.

FIND OUT MORE

GSC created an innovative campaign for Selfridges’ Project Ocean: a long-term partnership with the Zoological Society of London to protect our oceans.

FIND OUT MORE

GSC represents Bicester Village, helping drive domestic and international visitors to the beautifully landscaped open-air luxury-for-less shopping destination in Oxfordshire.

FIND OUT MORE

HURR is the UK’s first peer-to-peer wardrobe rental platform giving members access to an unlimited online wardrobe of must have contemporary and designer pieces.

FIND OUT MORE

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“It is always a pleasure to work with Gabrielle Shaw and her team. In addition to being efficient, reliable and easy to deal with, their story ideas are extremely well thought out and targeted. They are great at suggesting relevant and exciting stories and never suggest something that wouldn’t work for me. It also helps that Gabrielle’s roster of clients is superb so when an email from GSC arrives, I know it’s very likely to be of interest.”

– Christina Ohly Evans, FT How To Spend It

“Thank you Gabrielle and team for the excellent Financial Times business profile on the indie fragrance market. We are alongside fantastic peer brands and it will help open a lot of doors for us in the US and further afield at a crucial time. ”

– Co-Founder and President, Memo Intl

“Their multi-faceted PR approach has positioned us as one of the UK’s leading fashion rental platforms was cleverly timed for our first round of funding”

– Victoria Prew, Co-founder of HURR

“GSC truly understand the value of brand collaboration and execute them like no other agency”

– Antonio Berardi, International Designer

“We have been very lucky to have GSC work with our restaurants, 20th anniversary, on my books and personally sourced artisanal products. Trust is very important to us and we have built that up over time and we have been very pleased with how they have nurtured relations with journalists that have followed us as we have grown.”

– Antonio Carluccio, Founder of Carluccio’s

GSC & Partners

GSC has its own bespoke network of top-tier strategic planners, creatives, writers and producers who regularly work under our umbrella. This allows us to bring exactly the right people in for the right projects and to cost-effectively offer our clients access to diverse and experienced teams when it is needed.

We are also a proud member of TAAN, one of the world’s most established and innovative global networks of carefully selected strategic communications and marketing agencies.

View TAAN Podcasts