Having launched Ladurée into the UK market over 17 years ago, GSC have advised and worked on multiple cultural, arts and fashion collaborations for the brand, the most recent being their support of the iconic 22nd Serpentine and Lina Ghotmeh’s Pavilion titled ‘À table’ with a preview of the new Ladurée Eugénie collection with limited-edition gift box sleeves designed by Lina Ghotmeh.
Ladurée has always been closely connected to the art world; its patisseries and macarons combine creative inspiration from around the world and the French Art de Vivre. With ‘À table’ at its heart, Lina Ghotmeh created a place for reflection on our relationship to nature. For both Lina Ghotmeh and Ladurée , sitting together to enjoy the simplest pleasures creates a moment of conviviality, a moment to savour the joys of good food, conversation and the art of being together. Lina commented ‘collaborating with Ladurée on designing the limited-edition boxes was very inspiring. It’s such a delight to share these at the opening of the Serpentine Pavilion.’
The GSC team so enjoyed attending the opening of the Serpentine Pavilion and loved hearing about Lina’s inspiration behind her creation by nature and the idea of togetherness and community.
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