GSC were delighted to launch the newest collaboration between fashion-forward house Marine Serre and the world-leading next-generation platform for in-game branded skins and digital clothing, Skinvaders. Launched in 2020 by specialist fashion tech group PlatformE, Skinvaders is a next-generation platform for in-game branded skins and digital clothing. It aims to integrate luxury fashion into the metaverse, utilising these brand connections as an aspect of in-game customisation to elevate the gaming experience.
This collaboration served to digitise Marine Serre’s Hard Drive collection alongside the physical line and was a groundbreaking next step for both parties involved within the Metaverse fashion sphere.
The announcement was strategically targeted towards hand-picked fashion and tech press to ensure optimal coverage across the leading publications that are currently championing the metaverse fashion conversation.
This resulted in dedicated pieces across Fashion United and Fashion network plus features within the Vogue Business and Jing Weekly newsletters.
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