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Diem chooses us to provide their PR and Thought Leadership Programme

Published 04 / 01 / 2021
The DIEM app is radically changing the relationship between technology, fashion and sustainability, an intersection of industries GSC is passionate about.

Announcing our latest client in fintech: DIEM

After a very competitive pitch, we are delighted to announce our new client DIEM.

The DIEM app is radically changing the relationship between technology, fashion and sustainability, an intersection of industries we are passionate about and very experienced in. We are thrilled to be working with a fast-growing fintech whose passions so closely align with us.

DIEM was founded by Geri Cupi, who comes from a background of blockchain, re-commerce, and circular economy-driven practices and is a visionary leader in the fintech world (recently listed in Forbes 30 Under 30). An expert in blockchain-based tech and champion of sustainable economic practices, Geri has deep roots in the tech start-up ecosystem and managed to position Diem in the top 50 list of FinTech’s to watch in 2021 by Techround, as well as the Top fintech to watch in 2021 by Sifted.

Geri Cupi will be joining our roster of Thought Leadership clients and we will be working closely with him to raise DIEM’s profile in the rapidly evolving fintech space. Our brief focuses on dialling up their thought leadership following the great success of raising seed-round funding from angel investors earlier this year.

The investment was led by Fasanara Capital, a UK based finance-focused specialist fund, and supported by Chris Adelsbach, founder of Outrun Ventures and a notable investor in emergent winning fintech companies. Additional investors include Andrea Molteni (early investor in Farfetch.com luxury marketplace), Ben Demiri (co-chairman at fashion tech Platform E) and Nicholas Kirkwood (founder of the eponymous fashion brand).

By providing a digital valuation service to their users via the app, DIEM puts their customers in the driving seat of e-commerce transactions, empowering people to maximise profits in the fashion resale market and democratising the resale industry.

Gabrielle Shaw Communications is excited and proud to begin representing a brand and digital service with such an ambitious, progressive and environmentally sustainable mission.

For more information please contact: diem@gabrielleshaw.com