Dr Vicky Dondos has appointed Gabrielle Shaw Communications to execute her Communications campaign, involving media relations and thought leadership in the wellness and non-invasive beauty treatments industry, just as her book is released in June 2021 and she launches her own clinic, The Firm.
This is an incredibly exciting brief because not only are we working to raise the profile of Dr Vicky Dondos, but also on the launch of her first independent clinic coming this Autumn. The Firm will offer a variety of treatments, including her signature hydrafacial as well as BTX (the non-branded name for what’s commonly known as Botox) and filler treatments.
Our 360 brief involves press for Dr Vicky, influencer marketing and the running of her social @drvickydondos. We will be establishing her as a thought leader in the beauty and wellness industry through traditional media and social media campaigns.
At the moment, Dr Vicky practices at Medicetics, a beauty and aesthetics clinic based in West London. Her new clinic, The Firm will be based in Kings Cross, a location that reflects her fresh approach to non-invasive treatments and cosmetics.
Dr Vicky’s approach is holistic, and she works with her clients using the format of her Positive Ageing Pyramid that begins by observing and optimising a patient’s lifestyle before considering what route of active skincare and treatments to go down. Her reputation of transparency and compassion precede her in this industry and we are delighted to be the agency working on building her public profile and destigmatising non-invasive cosmetic treatments.
“This appointment will sit in agency’s beauty, health and wellness practice. Dr Vicky’s approach is incredibly empowering and timely, and it is a very positive direction for the industry.” – Gabrielle Shaw, Founder and CEO, Gabrielle Shaw Communications