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Amex Insights Network Event September 2021

Published 09 / 02 / 2021

Gabrielle Shaw Communications is incredibly excited to announce the new AMEX virtual event as a part of the ongoing Thought Leadership brief.

The livestream event “Gen Z: How Tomorrow’s Consumers Will Shape Your Business Future” will run from 9am till 11am on Monday, September 6th.

Gen-Z are coming of age and their purchasing power is growing. With current estimates at two billion globally, Gen Z is slated to become the single largest group of consumers worldwide in just a few years (WGSN, 2020).  Gen Z have never known a life without the internet, so how do you cut through and make them care and engage with your brand? The parameters of qualifying as a Gen-Z are up for debate but businesses who want to stay ahead of the game need to understand at the very least the needs of their new audience. Marcus Rashford, Malala Yousafzai and Greta Thunberg –  there are some of the high profile Gen Z who are already changing the world — and will be running it in the future, but are they representative of the wider Gen Z generation?  What does the average Gen Z consumer care about and what drives their spending behaviour?  It’s time to learn how they think and how best to work with them. The panel will look at how brands can attract the new generation, and create authentic and lifelong connections with Gen Z consumers.

Next Monday’s line-up includes leaders Gen Z experts across various industries, such as

This online event will be cantered around how Gen Z is set to become the single largest group of consumers worldwide in just a few years. It is time for businesses to switch on and rethink and how best to work with Gen Z. The panel which consist of a hand full of  business leaders which will look at how brands can attract the new generation, and create authentic and lifelong connections with Gen Z consumers.

The panel will be moderated by BBC’s Clive Myrie.

You can register to the event here: https://app.livestorm.co/american-express-2/gen-z