GSC Hosts Students From UNC’s Shuford Program in Entrepreneurship

This week, we had the pleasure of hosting our 6th annual London Loves Entrepreneurship and Innovation class for students from the University of North Carolina at Chapel Hill in the Shuford Program in Entrepreneurship, who are participating in the honours London study abroad programme. We know that understanding and connecting with the next generation of young professionals is vital to remaining nimble and relevant as an agency, and this class is part of a longstanding collaboration GSC have maintained with longstanding collaborator and investor in one of our very first clients Jed Simmons.

The panel discussion introduced students to entrepreneurship and innovation the London way — focusing on the role of PR and strategic communications, and adaption amid evolving digital landscapes, in luxury brand development among UHNW clients.

We are grateful to have Kate Gordon, CEO and founder of London Art Studies, sharing insights and experiences from her inspiring entrepreneurial journey. It was fantastic to see students encouraged to put forth their ideas and creative strategies for connecting with Gen Z subscribers and consumers.

It was also a joy to hold the class outdoors at our new offices at Pavilion Club in Fulham, soaking up the sunshine and welcoming spring with a new generation of aspiring entrepreneurs. Thank you to Kate Gordon, Jed Simmons and all the students who came along to listen and participate in this inspiring discussion.

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