The Insider’s Guide to Paris

Discovering Paris Through a Luxury Lens

Paris stands as one of the global epicentres of luxury, haute couture, and refined living. As specialists in cultivating brand desire within the luxury sphere, the GSC team recently embarked on a sojourn to this magnificent city, immersing ourselves in its most exclusive experiences over a revelatory 48 hours.

This comprehensive guide shares our meticulously curated insights, highlighting the must-visit destinations for discerning travellers seeking the quintessential Paris luxury experience. From iconic fashion houses to gastronomic gems, we unveil a Paris that caters to the world’s most discerning audiences.

Where to Stay

The Peninsula Paris

The Peninsula Paris is the Grand Dame of luxury accommodation. This meticulously restored historic landmark seamlessly blends traditional Parisian elegance with contemporary sophistication.

Located steps from the Arc de Triomphe and the Champs-Élysées, The Peninsula has a wonderful rooftop terrace with panoramic views and garden restaurant which is a chic and peaceful oasis.

Insider tip: Request a look into the Adam Room, a truly exceptional private space tucked away on The Peninsula’s main floor, channelling a Marie Antionette vibe.

Consider also Hotel Particulier in Montmartre, and L’Hotel Paris with its famed Oscar Wilde suite.

Fashion & Luxury Shopping

Avenue Montaigne: Dior’s Flagship Experience

No luxury visit to Paris is complete without experiencing Dior’s incomparable flagship boutique on Avenue Montaigne. It transcends conventional retail and never fails to take your breath away. Here you will find:

• An immersive journey through the maison’s rich heritage
• Sumptuous dining options
• Stunning visual displays that serve as artistic installations
• Personal shopping experiences with unparalleled attention to detail

Allocate several hours for this visit as the stunning establishment provides endless moments of visual poetry, inspiration, a verdant hidden rooftop terrace, and restaurant overlooking the splendid rose garden.

Insider tip: Try the étoile biscuits from La Pâtisserie Dior or their Jean Imbert chocolates.

Le Bon Marché

The Parisian’s favourite department store, Le Bon Marché offers a curated luxury shopping experience unlike any other.

Insider tip: Visit during Paris Fashion Week for exclusive pop-ups and limited-edition collections. Also worthy of a stop is their glorious foodhall and inspired stationary department.

Fusalp

For those seeking sophisticated luxury sportswear, a visit to Fusalp is essential. Under the visionary leadership of CEO Sophie Lacoste-Dournel (granddaughter of tennis champion and Lacoste founder René Lacoste), Fusalp offers elegantly designed performance wear meant to be touched & experienced, and timeless pieces that blend functionality with Parisian chic.

Parisian Gastronomic Treasures

Bistrot Paul Bert

Bistrot Paul Bert represents Parisian dining at its most authentic. This beloved establishment is known for its precise approach to French classics, and most especially its steak. Its extensive wine list featuring rare and limited vintages is equally not to be missed.

Insider tip: Book at least three weeks in advance and request a table in the main dining room.

Le Café Marly

Offering one of the most spectacular views in Paris, Le Café Marly overlooks the iconic glass pyramid of the Musée du Louvre. It is a Parisienne delight that deserves a spot on your itinerary, particularly for breakfast.

Ladurée

No visit to Paris is complete without sampling macarons from the legendary Ladurée — a brand GSC proudly launched in the UK. Try GSC founder Gabrielle Shaw’s favourite flavour: Salted Caramel.

Insider tip: Visit their original Rue Bonaparte location or the newly opened Champs Elysées café.

Cultural Experiences

Musée du Louvre: LOUVRE COUTURE Exhibit

While the Louvre’s vast collections are well-known, the museum’s special exhibition focusing on fashion and couture offer a unique perspective for luxury aficionados. On until 25 August 2025, the couture exhibit showcases historic garments that have revolutionised fashion, illuminating the intersection of art and haute couture.

The Timeless Luxury Appeal of Paris

Paris remains unrivalled as the global epicentre of luxury, offering experiences that transcend the ordinary. Whether you are visiting for business or a holiday, the city provides endless opportunities to immerse yourself in exceptional quality, craftsmanship, and artistry — and above all, to the city’s vibrant creative energy.

Through our carefully cultivated connections and firsthand experiences, GSC continues to develop an intimate understanding of luxury markets worldwide, with Paris standing firmly at the heart of this.

This guide was curated by the Gabrielle Shaw Communications team. For more insights and luxury intelligence, subscribe to our newsletter or follow us on Instagram @gshawcomms and on LinkedIn.

Read More: