As part of the campaign, Oxfam opened a Second Hand September pop-up shop in Selfridges, London, featuring a mix of clothes and accessories. The shop also draws attention to Selfridges’ new initiative, Project Earth, which promotes eco-friendly ways to keep fashion enthusiasts doing what they love most- shopping!

Second Hand September also highlights the increasing popularity of rental services, which is expected to overtake fast fashion as a consumer trend over the coming years. Our client, Front Row, offers luxury alternatives to purchasing high priced items from major designers, such as Chanel, Fendi and Jenny Packham, allowing consumers to stay stylish whilst reducing their carbon footprint.