Gabrielle Shaw Communications were delighted to host the University of North Carolina ‘London Loves’ class as part of the UNC Shuford Program in Entrepreneurship. After taking a break throughout Covid, it was wonderful to be able to invite the class back to our office again, alongside our client Prime Time, award-winning, low-calorie lager brand.
Members of the GSC team and Founders of Prime Time, Sam Holmes and Harvey Armstrong, led the panel-style discussion. The session gave students a unique and exciting look at entrepreneurship and innovation within the PR and 360 communications industry. We discussed brand reimagination, thought leadership and media relations while sharing a few memorable stories on cultivating desire for businesses and brands for the past 25 years.
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