GSC announces V V Rouleaux as New Client

Gabrielle Shaw Communications are delighted to announce its new client V V Rouleaux, London’s iconic haberdashery known for its treasure trove of embellishments & trimmings.

Ahead of the British Summer Season, V V Rouleaux will be transforming the downstairs of its Marylebone Lane shop into a unique hat atelier – V V Chapeaux – in time for the British social summer season. The dedicated retail space will spotlight the brand’s personalised hat offering, a modern approach to millinery that sees them able to design, create and deliver a customised hat in 3-5 days.  The service is led by Creative Director Annabel Lewis and her team.

GSC has been selected to work across a strategic communications brief focusing on UK and select US consumer and trade media, influencer relations, partnerships and events. For over two and a half decades V V Rouleaux has been the go to for the fashion & interiors industry for embellishments and finishing touches.  From boucle trims to double sided velvet & pure silk grosgrain ribbons in an array of colours,  lace, decorative feathers and flowers, with many pieces sourced from V V Rouleaux incredible archive, the atelier can customise any piece according to trending styles or personal taste and bring new life to pre-loved items.

“We are long time admirers of V V Rouleaux, their offering is an absolute delight and we look forward to opening up the extraordinary world of V V Rouleaux to a wider audience working closely with founder Annabel Lewis, as hats take centre stage during the Spring and Summer months, “ said Gabrielle Shaw, Founder, Gabrielle Shaw Communications