GSC Alumni Spotlight – Tatjana Von Stein

1. How do you stay true to your intuitive design philosophy while satisfying market trends and client desires? 

I listen to my clients. I listen to my gut, and to be totally honest, I don’t listen to market trends — I aspire for something that withstands time.

Our goal is to design with narrative —within context. For private clients or brands, we approach all with a narrative bespoke to the location to bring visions and concepts to life.

2. Given your global client base, how do you design for different regions? 

We have worked internationally from the start and it is a pure creative joy to keep learning. We are as local and sustainable as possible which means I have developed a widespread understanding of materiality and craftsmanship. My team and I have very collaborative relationships with local executional teams and spend the time needed on site.

Distance is never an issue — only a wonderful creative journey.

3. Describe your perfect client. 

I ask my clients to tell me how they want to feel in a space rather than come with a Pinterest board of ideas. It is important to break down what is important to them. So, an element of reflection, a love for design and a collaborative nature. In the end, our aim is to bring a dream to life.

4. Is there a lesson from your time at GSC that has proven most valuable to your practice today? 

My time at GSC was such a wonderful experience —I remember scooping ice cream for press up the London Eye. GSC is in the business of creating experiences and bringing the heart of a brands value to all, and in another form, I still do exactly the same today.

5. What principle in your practice is critical to meet the expectations of today’s U/HNW clientele?

Tailored, bespoke, sustainable, timeless, quality, seamlessness, elegance, and a boutique approach to any project. We are cultured and international and I believe so are more U/HNW clients so we can meet them there and understand references and mostly have a wonderful time in the process.

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Tatjana von Stein

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