Gabrielle Shaw Communications announces La Bougie as a new client

Irish artisanal perfumery and home fragrance brand, La Bougie, has appointed Gabrielle Shaw Communications to handle all UK press office communications and strategic media relations.

The company was launched in 2012 by Lucy Hagerty who, having previously enjoyed an illustrious career as a Royal Chef, spent seven years expanding her sensory expertise through learning the secrets of the perfume world.

Hagerty’s belief in the close relationship between taste and smell is exemplified by her commitment to producing perfumes, candles and other home fragrance products of the highest quality in the company’s West Cork perfumery. It is therefore unsurprising that many of her fragrances have achieved iconic status in Ireland and are amongst the top performing lines in luxury stores such as Brown Thomas, Avoca, and Kilkenny Design, as well as making her the perfumer of choice for prestigious locations such as Adare Manor.

With a fantastic growing consumer base in both the US and the UK, buoyed by the opening of their first shop in Lymington, Gabrielle Shaw Communications will be strategically developing media relationships for the company using an established knowledge of UK brand positioning, as well as dealing with all Press Office enquiries.

www.labougie.co.uk

@labougieofficial

For interview and image requests:

Gabrielle Shaw Communications

labougie@gabrielleshaw.com

02077813311