Premium tonic and mixer brand Double Dutch have appointed PR agency Gabrielle Shaw Communications to handle its 360 brand communications and positioning in the UK and select global markets.
Founded by dynamic twin duo Joyce and Raissa de Haas in 2015, a passion for flavour led them to craft an array of innovative mixers. They have since built a celebrated multi-million-pound drinks business, most recently being awarded the prestigious King’s Award for Enterprise in International Trade.
Double Dutch signature flavours such as Pomegranate & Basil, Pink Grapefruit Soda and Cucumber & Watermelon are the perfect addition to spirits, cocktails and low and no alcohol serves.
The agency has been briefed by the brand to provide support for their UK press office through strategic partnerships, media relations and experiential activity.
Gabrielle Shaw, Founder and CEO of Gabrielle Shaw Communications, said: “We are delighted to be working with Double Dutch, a brand we have followed since its launch. It’s been fantastic to see the growth that Joyce & Raissa have achieved, and we are looking forward to joining the team, and continuing our track record of working with inspiring female entrepreneurs.”
Raissa de Haas, co-founder of Double Dutch said: “We are excited to be working with GSC as we approach a key juncture in Double Dutch’s journey and mission to shake up the mixers category. Their understanding of the intersection between the sector, consumer zeitgeist and the wider drinks business landscape puts us in good hands to take Double Dutch to the next level and build on the success that Joyce and I have cultivated since launch.”
For interview and image requests:
Gabrielle Shaw Communications
+44 7731 8811