Gabrielle Shaw Communications Welcomes Prime Time Lager

Gabrielle Shaw Communications (GSC) is pleased to announce new client, Prime Time Lager: the low-calorie, low-carb premium lager set to disrupt the London beer market. Prime Time Lager is the brainchild of Made in Chelsea’s Harvey Armstrong and Sam Holmes, borne out of the need to fill the gap for beer-lovers looking to stay fit and have a good time without compromising great taste.

Officially launched in 2021, Prime Time presents two great offerings in locations across London: the low-calorie and low-carb Prime Time Classic and the world’s first low-calorie, caffeine-infused lager, Prime Time Caffeine. GSC is excited to be back in the premium lager space, following their past work with SABMiller as Peroni Nastro Azzurro’s Global Communications agency for 13 years.

CEO and founder of GSC, Gabrielle Shaw, comments, “There’s a really great opportunity in the market right now for an offering like Prime Time. The focus on health and wellness is here to stay so it’s exciting to see brands meeting customers where they are.”

GSC’s brief includes consumer lifestyle, trade and targeted business PR and thought leadership, as well as product seeding and influencer collaborations.

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