PRovoke & SABRE EMEA Awards Finalist

At GSC, we are proud to hold an established reputation of creating powerful brand propositions and cultivating brand desire. Our work has recently been recognised through GSC’s nomination as a finalist for the PRovoke & SABRE EMEA Awards; the world’s largest PR awards programme, celebrating Superior Achievement in Branding, Reputation and Engagement.

GSC was nominated within the Fashion and Beauty Industry for our HURR Collective UK Launch, the UK’s first online peer-to-peer wardrobe rental platform. Launched in 2019, as part of our sustainability and accelerator practice, the HURR Collective campaign is aimed to encourage more sustainable consumer behaviour by highlighting the benefits of the rental economy. By positioning renting as a more desirable and mainstream shopping trend, the campaign led the way towards curbing the environmental impact of fast fashion and successfully incorporating HURR’s two main objectives; to make renting an everyday occurrence and help to create a more sustainable fashion industry.