Gabrielle Shaw Communications Announces Account Win: thelittleloop is the First Shared Children’s Wardrobe

Gabrielle Shaw Communications is delighted to add a new client to the agency’s sustainability and circular fashion practise. Charlotte Morley and her innovative brand thelittleloop join GSC on their start-up accelerator programme just prior to Charlotte’s exciting appearance on Dragons’ Den, which airs on 27^th January 2022.

thelittleloop is a revolutionary rental platform giving members access to beautiful, stylish childrenswear. The brand was launched by Charlotte Morley in 2020 in answer to what she perceived as a major issue in the children’s clothing market – as children grow quickly, it’s often necessary to upgrade their clothes every three to six months. thelittleloop offers an alternative to frequently purchasing inexpensive, poorly-crafted clothes that are disposed of after a certain number of wears. The service provides children aged from 12 months to 10 years with a selection of highly stylish clothes from brands that share their eco-values. These clothes are put back into circulation once they no longer fit.

GSC’s brief is to build Charlotte’s profile along with promoting the brand’s sustainable credentials and wide range of stylish clothes for children.

Gabrielle Shaw, CEO and founder of GSC comments: “We love working with entrepreneurs and, in particular, female founders! This is such a fantastically clever idea with a fabulous range of beautiful clothes and a brilliant sustainable offering – it’s a great opportunity to fill a gap that really needed to be filled!”

Charlotte Morley’s episode of Dragons’ Den will be televised on 27^th January 2022 at 8.00pm GMT on BBC1.