GSC announces Renais as New Client

Established in May 2023 by siblings Alex and Emma Watson, Renais is carving a new path in the world of craft gin, a blend of family, star-power and industry acumen. Its provenance born from two generations of Watson family wine making at the family’s Domaine Watson vineyard in France, the name Renais means ‘Rebirth’ in French, a nod to its distinct French winemaking heritage and culture.

Cultivated in France and distilled in the UK, Renais co-founder Alex was inspired to create a spirit crafted from the grapes salvaged from the winemaking process; with the addition of pressed Grand Cru grapes, local terroir and a selection of natural botanicals. The result is a vibrant, honey hued modern gin; its bottle a nod to the artisanal nature of its craft and community and the only gin to be derived from a terroir, capturing the spirit of the wine region, exciting both sommeliers and bartenders alike. Renais captures the essence of the people, produce and provenance of its terroir in Northern France, a celebration of family, friendship and togetherness, lending itself to the natural ease of relaxed gatherings over food. Renais can be found in Soho House, Gaucho, Scarfes Bar at The Rosewood Hotel and Kwant.

Alex Watson, Co-Founder of Renais said, “We are extremely excited to be partnering with Gabrielle Shaw Communications. Their fantastic wealth of experience across the luxury and drinks sectors will be invaluable to really drive awareness and cultivate desire, in turn driving the growth across the UK, and Europe.”

Founder of GSC, Gabrielle Shaw commented, “We are absolutely delighted to be working with
Renais. Our passion is to work with founders and bring the right strategic mix of insights and 360 comms to enable brands to grow and thrive across the luxury sectors. We are looking forward to being part of their story as they grow.”

Creative Planning Director at GSC, Samantha Newall added, “We are really excited to bring our
wealth of experience in luxury spirits to the fore here with this fantastic opportunity to work with Alex and his team. To have a brand born of a heritage with such rich storytelling is the dream.”