Gabrielle Shaw Communications
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How We Do It

Cultivating brand desire takes a trusted team, years of experience and a deep knowledge of the marketplace and culture into which that brand is launching. Gabrielle Shaw Communications has been successfully establishing desire for brands for over 20 years. Our numerous awards and impressive client lists are testament to this. 

What differentiates us is that we get under the skin of your brand and understand it in its entiretyWe’ll build a bespoke team around you as we learn exactly what your brand is setting out to do. Only then do we believe we will deliver with the single-minded, targeted propositions that we are known for.  

First, we will work with you to clarify and articulate your purpose and what drives you. Then we will encourage you to make bold changes and innovate, to establish your brand at the cutting edge of the zeitgeist as one to be admired, noticed and above all desired. 

It’s our combination of long-term strategic thinking and our energetic and ambitious spirit that can react nimbly to opportunities and adapt fast to change, enabling us to help launch, buildaccelerate and add that extra wow factor to the brands we work with. 

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Recognition

GSC was listed amongst Spear’s 500’s top recommended Reputation Managers for three years in a row

“Gabrielle Shaw’s offering has been making a name for itself in the last 21 years as a future-facing, big picture thinker that executes with microscopic attention to detail.”

– Spear’s 500

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Recognition

Recognised as one of UK’s most influential PR HNW professionals 2018 and 2019

“Shaw is a well-liked professional and entrepreneur who continues to pull in impressive clients across the luxury, food and drink sectors.”

– PRWeek Power book 2019

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Awards

Selfridges & Co Project Ocean

  • Walpole Awards: Winner – Corporate Social Responsibility
  • Hermes Creative Awards: Gold Award Winner – Corporate Social Responsibility
  • PRCA Awards: Highly Commended – Social Responsibility Award
  • IVCA Clarion Awards: Highly Commended – Corporate Social Responsibility
  • European Excellence Awards: Shortlisted – Ecology & Environment and International Communications
  • CIPR Excellence Awards: Shortlisted – Corporate Social Responsibility
  • SABRE Awards EMEA: Finalist – Corporate Social Responsibility
  • IPRA Awards: Finalist – CSR

Lidl Deluxe Restaurant

  • SABRE Awards: Shortlisted for the 2015 ‘Media Relations’ campaign
  • PRWeek Awards 2015 – Highly Commended

Our Clients

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GSC oversaw the launch of The Grange Festival, a month-long opera and contemporary dance festival, at a crucial juncture following its separation and relocation from The Grange Park to The Grange @ Northington. 

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GSC created an innovative campaign for Selfridges’ Project Ocean: a long-term partnership with the Zoological Society of London to protect our oceans. 

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GSC represents Bicester Village, helping drive domestic and international visitors to the beautifully landscaped open-air luxury-for-less shopping destination in Oxfordshire.

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As AMEX’s Thought Leadership agency, GSC curates the bi-annual thought leadership series – The American Express Insights Network. This successful series of C-suite networking events invites AMEX’s top merchants to attend live panels with global industry experts.  

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Building on the success of the 2018 inaugural British Fashion Council Designer Pop-Up at Bicester Village, GSC helped conceptualise and launch an expanded boutique for 2019, showcasing 30 British designers in a flagship location at the luxury shopping destination.  

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GSC worked as Peroni’s global communications agency for over ten years, creating their global style and advocacy programme and building their reputation among trendsetters and opinion-leading consumers worldwide

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GSC manage press and influencer work for Ladurée, with a special focus on creating high profile collaborations, as well as product launches, managing new shop openings and helping to drive both instore and online sales.

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GSC acts as Nurse Jamie’s UK marketing team, managing brand communications, sales, training and liaising with key accounts. We were briefed to make Nurse Jamie synonymous with transformative, at home treatments and to drive sales in the UK across Net-a-Porter, Cult Beauty and Harrods

FIND OUT MORE

To celebrate Lunar New Year 2019 at Bicester Village, GSC invited journalists to join the launch of ‘Celebrating China’, an exciting designer pop-up at Bicester Village curated by international fashion writer and influencer Susie Lau

FIND OUT MORE

White Desert, a pioneer in Antarctica luxury adventures prides itself on revealing the interior of Antarctica to its guests. The entire experience is run on strict ecological guidelines and all emissions are offset via the Carbon Neutral company. As a longstanding client, GSC represents White Desert globally on communication and partnerships.  

FIND OUT MORE

GSC was asked to heighten awareness of the global sustainability platform, Positive Luxury, which awards a Butterfly Mark to those luxury brands demonstrating a measurable commitment to sustainability

FIND OUT MORE

HURR is the UK’s first peer-to-peer wardrobe rental platform giving members access to an unlimited online wardrobe of must have contemporary and designer pieces.

FIND OUT MORE

Our Clients

GSC oversaw the launch of The Grange Festival, a month-long opera and contemporary dance festival, at a crucial juncture following its separation and relocation from The Grange Park to The Grange @ Northington. 

FIND OUT MORE

GSC created an innovative campaign for Selfridges’ Project Ocean: a long-term partnership with the Zoological Society of London to protect our oceans. 

FIND OUT MORE

GSC represents Bicester Village, helping drive domestic and international visitors to the beautifully landscaped open-air luxury-for-less shopping destination in Oxfordshire.

FIND OUT MORE

As AMEX’s Thought Leadership agency, GSC curates the bi-annual thought leadership series – The American Express Insights Network. This successful series of C-suite networking events invites AMEX’s top merchants to attend live panels with global industry experts.  

FIND OUT MORE

Building on the success of the 2018 inaugural British Fashion Council Designer Pop-Up at Bicester Village, GSC helped conceptualise and launch an expanded boutique for 2019, showcasing 30 British designers in a flagship location at the luxury shopping destination.  

FIND OUT MORE

GSC worked as Peroni’s global communications agency for over ten years, creating their global style and advocacy programme and building their reputation among trendsetters and opinion-leading consumers worldwide

FIND OUT MORE

GSC manage press and influencer work for Ladurée, with a special focus on creating high profile collaborations, as well as product launches, managing new shop openings and helping to drive both instore and online sales.

FIND OUT MORE

GSC acts as Nurse Jamie’s UK marketing team, managing brand communications, sales, training and liaising with key accounts. We were briefed to make Nurse Jamie synonymous with transformative, at home treatments and to drive sales in the UK across Net-a-Porter, Cult Beauty and Harrods

FIND OUT MORE

To celebrate Lunar New Year 2019 at Bicester Village, GSC invited journalists to join the launch of ‘Celebrating China’, an exciting designer pop-up at Bicester Village curated by international fashion writer and influencer Susie Lau

FIND OUT MORE

White Desert, a pioneer in Antarctica luxury adventures prides itself on revealing the interior of Antarctica to its guests. The entire experience is run on strict ecological guidelines and all emissions are offset via the Carbon Neutral company. As a longstanding client, GSC represents White Desert globally on communication and partnerships.  

FIND OUT MORE

GSC was asked to heighten awareness of the global sustainability platform, Positive Luxury, which awards a Butterfly Mark to those luxury brands demonstrating a measurable commitment to sustainability

FIND OUT MORE

HURR is the UK’s first peer-to-peer wardrobe rental platform giving members access to an unlimited online wardrobe of must have contemporary and designer pieces.

FIND OUT MORE