Bicester Village: Chine New Year - Gabrielle Shaw Communications

To celebrate Lunar New Year 2019 at Bicester Village, GSC invited journalists to join the launch of 'Celebrating China', an exciting designer pop-up at Bicester Village curated by international fashion writer and influencer Susie Lau

Bringing Chinese New Year To A Global Style Audience

GSC was asked to create an innovative Chinese New Year celebration with an appeal that extended beyond Chinese shoppers in London to international style-conscious consumers.  

GSC has long worked with Bicester Village to attract international audiences, with a special focus on China and Middle East. GSC was asked to launch their campaign for the ‘Celebrating China’ pop-up, curated by Susie Bubble, fashion blogger and influencer, with ten Chinese designers for the month-long pop-up boutique. The celebrations included a VIP guest list dinner at Park Chinois before GSC launched an international event at Bicester Village for over 100 guests, including British and international journalists, influencers and VIPs. GSC secured press in top tier online publications across the globe, including The Guardian, WWD, Harper’s Bazaar, Forbes and a digital takeover of Hypebeast.

Results

Total global reach: 643,917,817
Total PR value: £13,214,043
Over 50 pieces of international coverage secured across broadcast, print and digital

To learn more and explore how we can help your business:

Contact Us

Our Clients

Gabrielle Shaw Communications positioned luxury handbag service COCOON at the forefront of the rental conversation at London Fashion Week AW22.

GSC handled the recent investment round announcement for fashionistas favourite bag rental platform, COCOON.

Gabrielle Shaw Communications was appointed to work with London’s game changing aesthetic doctor, Dr Vicky Dondos, to launch her book, The Positive Ageing Pyramid, and her clinic, The Firm.

GSC launches Forest Essentials into the UK market

Gabrielle Shaw Communications was tasked by Ladurée to launch their collaboration with Milanese maximalist homeware brand, La Double J.

GSC oversaw the launch of The Grange Festival, a month-long opera and contemporary dance festival, at a crucial juncture following its separation and relocation from The Grange Park to The Grange @ Northington.

GSC created an innovative campaign for Selfridges' Project Ocean: a long-term partnership with the Zoological Society of London to protect our oceans.

GSC represents Bicester Village, helping drive domestic and international visitors to the beautifully landscaped open-air luxury-for-less shopping destination in Oxfordshire.

As AMEX’s Thought Leadership agency, GSC curates the bi-annual thought leadership series – The American Express Insights Network. This successful series of C-suite networking events invites AMEX’s top merchants to attend live panels with global industry experts.  

Building on the success of the 2018 inaugural British Fashion Council Designer Pop-Up at Bicester Village, GSC helped conceptualise and launch an expanded boutique for 2019, showcasing 30 British designers in a flagship location at the luxury shopping destination.

GSC worked as Peroni’s global communications agency for over ten years, creating their global style and advocacy programme and building their reputation among trendsetters and opinion-leading consumers worldwide

GSC manage press and influencer work for Ladurée, with a special focus on creating high profile collaborations, as well as product launches, managing new shop openings and helping to drive both instore and online sales.

GSC acts as Nurse Jamie’s UK marketing team, managing brand communications, sales, training and liaising with key accounts. We were briefed to make Nurse Jamie synonymous with transformative, at home treatments and to drive sales in the UK across Net-a-Porter, Cult Beauty and Harrods

White Desert, a pioneer in Antarctica luxury adventures prides itself on revealing the interior of Antarctica to its guests. The entire experience is run on strict ecological guidelines and all emissions are offset via the Carbon Neutral company. As a longstanding client, GSC represents White Desert globally on communication and partnerships.  

GSC was asked to heighten awareness of the global sustainability platform, Positive Luxury, which awards a Butterfly Mark to those luxury brands demonstrating a measurable commitment to sustainability

HURR is the UK’s first peer-to-peer wardrobe rental platform giving members access to an unlimited online wardrobe of must have contemporary and designer pieces.

Our Clients

Gabrielle Shaw Communications positioned luxury handbag service COCOON at the forefront of the rental conversation at London Fashion Week AW22.

FIND OUT MORE

GSC handled the recent investment round announcement for fashionistas favourite bag rental platform, COCOON.

FIND OUT MORE

Gabrielle Shaw Communications was appointed to work with London’s game changing aesthetic doctor, Dr Vicky Dondos, to launch her book, The Positive Ageing Pyramid, and her clinic, The Firm.

FIND OUT MORE

GSC launches Forest Essentials into the UK market

FIND OUT MORE

Gabrielle Shaw Communications was tasked by Ladurée to launch their collaboration with Milanese maximalist homeware brand, La Double J.

FIND OUT MORE

GSC oversaw the launch of The Grange Festival, a month-long opera and contemporary dance festival, at a crucial juncture following its separation and relocation from The Grange Park to The Grange @ Northington.

FIND OUT MORE

GSC created an innovative campaign for Selfridges' Project Ocean: a long-term partnership with the Zoological Society of London to protect our oceans.

FIND OUT MORE

GSC represents Bicester Village, helping drive domestic and international visitors to the beautifully landscaped open-air luxury-for-less shopping destination in Oxfordshire.

FIND OUT MORE

As AMEX’s Thought Leadership agency, GSC curates the bi-annual thought leadership series – The American Express Insights Network. This successful series of C-suite networking events invites AMEX’s top merchants to attend live panels with global industry experts.  

FIND OUT MORE

Building on the success of the 2018 inaugural British Fashion Council Designer Pop-Up at Bicester Village, GSC helped conceptualise and launch an expanded boutique for 2019, showcasing 30 British designers in a flagship location at the luxury shopping destination.

FIND OUT MORE

GSC worked as Peroni’s global communications agency for over ten years, creating their global style and advocacy programme and building their reputation among trendsetters and opinion-leading consumers worldwide

FIND OUT MORE

GSC manage press and influencer work for Ladurée, with a special focus on creating high profile collaborations, as well as product launches, managing new shop openings and helping to drive both instore and online sales.

FIND OUT MORE

GSC acts as Nurse Jamie’s UK marketing team, managing brand communications, sales, training and liaising with key accounts. We were briefed to make Nurse Jamie synonymous with transformative, at home treatments and to drive sales in the UK across Net-a-Porter, Cult Beauty and Harrods

FIND OUT MORE

White Desert, a pioneer in Antarctica luxury adventures prides itself on revealing the interior of Antarctica to its guests. The entire experience is run on strict ecological guidelines and all emissions are offset via the Carbon Neutral company. As a longstanding client, GSC represents White Desert globally on communication and partnerships.  

FIND OUT MORE

GSC was asked to heighten awareness of the global sustainability platform, Positive Luxury, which awards a Butterfly Mark to those luxury brands demonstrating a measurable commitment to sustainability

FIND OUT MORE

HURR is the UK’s first peer-to-peer wardrobe rental platform giving members access to an unlimited online wardrobe of must have contemporary and designer pieces.

FIND OUT MORE

Follow Our Instagram

Just down the road from us @thehurlinghamclub has

Just down the road from us @thehurlinghamclub has been transformed into a polo field to host @polointhepark and running over the weekend. What a beautiful day to enjoy this wonderful scene! #gscloves #hurlingham #polointhepark

21 0

We were delighted to see @gcoleridgecole giving @a

We were delighted to see @gcoleridgecole giving @addisonrosshome a special shout-out during her unboxing video for the @sheerluxe Summer Fair this year. Georgie mentioned that the Addison Ross products are “epic, epic, epic!”, we couldn’t put it better ourselves! 😇 #addisonross #sheerluxe #interiors #interiorstyling

22 3

This year’s theme for @worldoceanday is ‘Revit

This year’s theme for @worldoceanday is ‘Revitalisation: Collective Action for the Ocean’. To celebrate this important annual event we thought we would share this wonderful image of Prince Charles speaking at Project Ocean, a campaign that GSC ran with @theofficialselfridges to raise awareness of overfishing and plastic pollution. #worldoceanday #sustainability #projectocean #communications #brandstrategy

18 1

Lovely start to the month with the publication of

16 0

World Environment Day is the largest global platfo

World Environment Day is the largest global platform for environmental public outreach and is celebrated by millions of people across the world.
Time is running out, and nature is in emergency mode. Without action, exposure to air pollution will increase by 50% within the decade and plastic waste flowing into aquatic ecosystems will nearly triple by 2040.
#OnlyOneEarth is the campaign for World Environment Day 2022. This year, the slogan calls for collective, transformative action on a global scale to celebrate, protect and restore our planet, and at GSC, we couldn't agree more. From our award winning Project Ocean campaign for Selfridges to our circular work with Cocoon and The Little Loop, GSC is committed to creating meaningful change and to help protect our planet for future generations.
#OnlyOneEarth #sustainability #green #oneplanet #sustainableshopping #ecofriendly #GSCLoves #GSCclients #GSC #WorldEnvironmentDay2022

16 0

Celebrating the Queen’s 70 years on the throne a

Celebrating the Queen’s 70 years on the throne at the local park behind our office with an abundance of delicious food prepared by the team 👑 A royally good time had by all! #jubilee #jubileecelebrations #gsc #team #royalwave

50 2

We are absolutely thrilled to announce that our in

We are absolutely thrilled to announce that our incredible client @forestessentials_uk has once again gone for gold and won a Pure Beauty Global Award. The Ayurvedic Eternal Youth Formula infused with Date and Litchi has won in the Best New Night Cream category.
Congratulations to the wonderful team over in India. We’re over the moon for you!
@purebeautymagazine #beautyevents #beautytools #londonevents #ukevents #beautyawards #awardsdinner #beauty #beautycommunity #beautyevent #purebeautyglobalawards2022 #purebeautyglobalawards

19 1

Celebrating the Jubilee with a show-stopping Great

Celebrating the Jubilee with a show-stopping Great British fruit flag centrepiece 🇬🇧👑
Will you be tablescaping this royal weekend?
#platinumjubilee #tablescaping #addisonross #trays #gsc #pr #london

39 1

Have you seen these wonderful eggs? Around Chelsea

Have you seen these wonderful eggs? Around Chelsea, just down the road from our office, Clarence Court Eggs and The Elephant Family have created a trail with these beautifully presented giant eggs, each one specially designed to represent a decade of the Queen’s reign. In 2023 the eggs will be auctioned off, with the proceeds going towards conservation across South Asia. #gscloves #eggsofanera #summer #jubilee #london 📷credit @jsccomms @fcreaadamides @cameractus @drnidacekin @travelsbycamera @gilhamtoby

20 0

The streets of Chelsea have been graced with innov

The streets of Chelsea have been graced with innovative and colourful floral displays this week for #chelseainbloom. At GSC, we wanted to share our favourite jubilee themed installations along the Kings Road 🌸👑
We can’t wait to see which talented team will win this year. Voting closes today so do cast your vote. To see all entrants and cast your vote visit - https://www.chelseainbloom.co.uk/participants-voting and do let us know your favourites!
🌹💐🌸🌺🌷🌻🌼
#chelseainbloom2022 #platinumjubilee #gscloves #corgi #londonpr #londoninbloom #britishicons #kingsroadchelsea #florals #corgi #soldier #britain

51 2

Load More Follow on Instagram