To celebrate Lunar New Year 2019 at Bicester Village, GSC invited journalists to join the launch of 'Celebrating China', an exciting designer pop-up at Bicester Village curated by international fashion writer and influencer Susie Lau
GSC was asked to create an innovative Chinese New Year celebration with an appeal that extended beyond Chinese shoppers in London to international style-conscious consumers.
GSC has long worked with Bicester Village to attract international audiences, with a special focus on China and Middle East. GSC was asked to launch their campaign for the ‘Celebrating China’ pop-up, curated by Susie Bubble, fashion blogger and influencer, with ten Chinese designers for the month-long pop-up boutique. The celebrations included a VIP guest list dinner at Park Chinois before GSC launched an international event at Bicester Village for over 100 guests, including British and international journalists, influencers and VIPs. GSC secured press in top tier online publications across the globe, including The Guardian, WWD, Harper’s Bazaar, Forbes and a digital takeover of Hypebeast.
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