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Gabrielle Shaw Communications is a global creative communications agency that partners with brands and entrepreneurs to unlock their purpose, shape perceptions, and cultivate desire.

About Us

We are experts across Sustainability & Purpose, Luxury, Lifestyle, Retail, Travel, Beauty & Wellness, Food & Beverage, Interiors and Arts & Culture.

Our London-based team comprises passionate experts from a range of backgrounds, allowing us to work and move nimbly across sectors with equal knowledge and experience. We have brought together the best in their fields from classic PR’s, brand strategists, advertising experts to journalists and social media content creators. This eclectic mix of talent differentiates us from other agencies and ensures we have expertise in every area.

Hilary Galen Weston Florida House

Accelerator Programme

Our passion for start-ups drove us in 2018 to launch our Accelerator Programme, hand-pick some start-ups and invest in them, helping them grow into a global brand. We especially look to support brands that are sustainable, diverse or with female founders. We will also help an established brand that has placed a commitment to sustainability at its core and wants to build upon that.

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Some Of Our Favourite Start-Up Campaigns

  • HURR
  • Stay Wild Swim
  • Seattle Coffee Company
  • Carluccio’s
  • Positive Luxury
  • Gail’s
  • Hummingbird Bakery
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How It Works

Twice a year, we invite start-ups to apply for our Accelerator Programme and Brand Boot Camps. We’ll offer you a start-up package at reduced fees, a Brand Boot Camp and company support. Instead of paying a regular fee, we are prepared to discuss entrepreneurial and bespoke partnerships to find an arrangement that is beneficial to both of us.

We offer our Chelsea retail showroom to accelerator clients and collaborators to showcase their products as part of our offering. This allows them to directly sell their product offering to the public as well as the wholesale trade from a  prestigious London address. Innovative furniture retailer Coco Wolf are operating their full showroom with us as well as the range of our grooming health and wellness clients. Our showroom opening hours are as follows:

  • Monday – Thursday: 9am-6pm
  • Friday: 9am-5pm
  • Saturday – Sunday: Closed

Please email accelerator@gabrielleshaw.com to learn more and apply.

Read about some of our Accelerator clients in our case studies.

CASE STUDIES

ZQ1A5864 Scaled

How It Works

Twice a year, we invite start-ups to apply for our Accelerator Programme and Brand Boot Camps. We’ll offer you a start-up package at reduced fees, a Brand Boot Camp and company support. Instead of paying a regular fee, we are prepared to discuss entrepreneurial and bespoke partnerships to find an arrangement that is beneficial to both of us.

We offer our Chelsea retail showroom to accelerator clients and collaborators to showcase their products as part of our offering. This allows them to directly sell their product offering to the public as well as the wholesale trade from a  prestigious London address. Innovative furniture retailer Coco Wolf are operating their full showroom with us as well as the range of our grooming health and wellness clients. Our showroom opening hours are as follows:

  • Monday – Thursday: 9am-6pm
  • Friday: 9am-5pm
  • Saturday – Sunday: Closed

Please email accelerator@gabrielleshaw.com to learn more and apply.

Read about some of our Accelerator clients in our case studies.

CASE STUDIES

GSC & Partners

GSC has its own bespoke network of top-tier strategic planners, creatives, writers and producers who regularly work under our umbrella. This allows us to bring exactly the right people in for the right projects and to cost-effectively offer our clients access to diverse and experienced teams when it is needed.

We are also a proud member of TAAN, one of the world’s most established and innovative global networks of carefully selected strategic communications and marketing agencies.

TAAN has 51 member companies operating in 67 cities and 32 countries across all continents. Our member companies and their affiliated agencies and resources give us unparalleled access to global intelligence and expertise, thus enhancing our strength as an independent agency and bringing untold benefits to all our clients.

Gabrielle Shaw, Founder & CEO

Gabrielle Shaw started her career in journalism and advertising before founding Gabrielle Shaw Communications (GSC) in 1996. She used her passion for purpose driven companies to create a global brand communications agency that specialises in retail, travel, sustainability, wellness & beauty, and arts & culture. Gabrielle leads the agency’s private client and family office practice, working on reputation management as well as legacy projects for HNWI. In 2018, she launched the Accelerator Programme to support young businesses, especially those with a sustainability focus or female founders.

Gabrielle sits on the advisory board of HURR Collective, the UK’s leading peer-to-peer fashion rental platform and has been instrumental in fuelling behavioural change and inspiring UK consumers to change their views on fast fashion. She has previously worked as a mentor for the Walpole Brands of Tomorrow Programme.

While based in London with her husband and two daughters, she remains closely connected to her home country, and recently, joined the Board of the Canada UK Foundation as Vice-Chair.

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Gabrielle Shaw, Gabrielle Shaw Communications

Our Clients

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To increase awareness about Ron Abuelo amongst high end consumers and media, GSC implemented a strategic, targeted approach to target and demonstrate the brand's provenance, high quality products and grow brand fame.

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GSC worked with iconic French pastry house, Ladurée, to launch its special edition Ramadan box.

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GSC launched the partnership between Ladurée and the Serpentine Gallery for the iconic Summer Party.

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GSC launched Memo, the luxury Parisian fragrance brand, in the UK, crafting and activating launch strategies for five launches over two years

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Building on GSC’s long-standing relationships with the Corinthia Group, GSC was tasked with creating a strategy for the launch of the highly anticipated Corinthia Yacht Club in Doha, Qatar.

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GSC created an innovative campaign for Selfridges' Project Ocean: a long-term partnership with the Zoological Society of London to protect our oceans. 

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HURR is the UK’s first peer-to-peer wardrobe rental platform giving members access to an unlimited online wardrobe of must have contemporary and designer pieces.

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GSC handled the recent investment round announcement for fashionistas favourite bag rental platform, COCOON.

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Gabrielle Shaw Communications positioned luxury handbag service COCOON at the forefront of the rental conversation at London Fashion Week AW22.

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White Desert, a pioneer in Antarctica luxury adventures prides itself on revealing the interior of Antarctica to its guests. The entire experience is run on strict ecological guidelines and all emissions are offset via the Carbon Neutral company. As a longstanding client, GSC represents White Desert globally on communication and partnerships.  

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GSC manage press and influencer work for Ladurée, with a special focus on creating high profile collaborations, as well as product launches, managing new shop openings and helping to drive both instore and online sales.

FIND OUT MORE

Gabrielle Shaw Communications was tasked by Ladurée to launch their collaboration with Milanese maximalist homeware brand, La Double J.

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GSC worked as Peroni’s global communications agency for over ten years, creating their global style and advocacy programme and building their reputation among trendsetters and opinion-leading consumers worldwide

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GSC created a step change for Addison Ross by elevating its profile and cultivating brand desire, building its luxury lifestyle credentials.

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GSC represents Bicester Village, helping drive domestic and international visitors to the beautifully landscaped open-air luxury-for-less shopping destination in Oxfordshire.

FIND OUT MORE

To celebrate Lunar New Year 2019 at Bicester Village, GSC invited journalists to join the launch of 'Celebrating China', an exciting designer pop-up at Bicester Village curated by international fashion writer and influencer Susie Lau

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GSC was briefed to launch the Corinthia Group’s new 5-star Hotel into London’s highly competitive market. We carved out a place for Corinthia London and positioned the hotel as an innovator, synonymous with contemporary culture.

FIND OUT MORE

Gabrielle Shaw Communications led brand strategy and PR to launch sustainable luxury Ayurvedic beauty pioneer Forest Essentials into the UK via London media, influencers, store retail and D2C digital customers.

FIND OUT MORE

Gabrielle Shaw Communications leads media outreach campaign to announce Skinvaders metaverse activation of PUMA x Gen.G collection

FIND OUT MORE

Next-gen premium apparel brand, VALACLAVA, debuts Call of Duty’s first premium collectables, tasking GSC to launch the collection to media.

FIND OUT MORE

Gabrielle Shaw Communications was appointed to work with London’s game changing aesthetic doctor,  Dr Vicky Dondos, to launch her book, The Positive Ageing Pyramid, and her clinic, The Firm.

FIND OUT MORE

GSC launches Forest Essentials into the UK market

FIND OUT MORE

GSC oversaw the launch of The Grange Festival, a month-long opera and contemporary dance festival, at a crucial juncture following its separation and relocation from The Grange Park to The Grange @ Northington. 

FIND OUT MORE

GSC acts as Nurse Jamie’s UK marketing team, managing brand communications, sales, training and liaising with key accounts. We were briefed to make Nurse Jamie synonymous with transformative, at home treatments and to drive sales in the UK across Net-a-Porter, Cult Beauty and Harrods

FIND OUT MORE

GSC was asked to heighten awareness of the global sustainability platform, Positive Luxury, which awards a Butterfly Mark to those luxury brands demonstrating a measurable commitment to sustainability

FIND OUT MORE

Our Clients

To increase awareness about Ron Abuelo amongst high end consumers and media, GSC implemented a strategic, targeted approach to target and demonstrate the brand's provenance, high quality products and grow brand fame.

FIND OUT MORE

GSC worked with iconic French pastry house, Ladurée, to launch its special edition Ramadan box.

FIND OUT MORE

GSC launched the partnership between Ladurée and the Serpentine Gallery for the iconic Summer Party.

FIND OUT MORE

GSC launched Memo, the luxury Parisian fragrance brand, in the UK, crafting and activating launch strategies for five launches over two years

FIND OUT MORE

Building on GSC’s long-standing relationships with the Corinthia Group, GSC was tasked with creating a strategy for the launch of the highly anticipated Corinthia Yacht Club in Doha, Qatar.

FIND OUT MORE

GSC created an innovative campaign for Selfridges' Project Ocean: a long-term partnership with the Zoological Society of London to protect our oceans. 

FIND OUT MORE

HURR is the UK’s first peer-to-peer wardrobe rental platform giving members access to an unlimited online wardrobe of must have contemporary and designer pieces.

FIND OUT MORE

GSC handled the recent investment round announcement for fashionistas favourite bag rental platform, COCOON.

FIND OUT MORE

Gabrielle Shaw Communications positioned luxury handbag service COCOON at the forefront of the rental conversation at London Fashion Week AW22.

FIND OUT MORE

White Desert, a pioneer in Antarctica luxury adventures prides itself on revealing the interior of Antarctica to its guests. The entire experience is run on strict ecological guidelines and all emissions are offset via the Carbon Neutral company. As a longstanding client, GSC represents White Desert globally on communication and partnerships.  

FIND OUT MORE

GSC manage press and influencer work for Ladurée, with a special focus on creating high profile collaborations, as well as product launches, managing new shop openings and helping to drive both instore and online sales.

FIND OUT MORE

Gabrielle Shaw Communications was tasked by Ladurée to launch their collaboration with Milanese maximalist homeware brand, La Double J.

FIND OUT MORE

GSC worked as Peroni’s global communications agency for over ten years, creating their global style and advocacy programme and building their reputation among trendsetters and opinion-leading consumers worldwide

FIND OUT MORE
FIND OUT MORE

GSC created a step change for Addison Ross by elevating its profile and cultivating brand desire, building its luxury lifestyle credentials.

FIND OUT MORE

GSC represents Bicester Village, helping drive domestic and international visitors to the beautifully landscaped open-air luxury-for-less shopping destination in Oxfordshire.

FIND OUT MORE

To celebrate Lunar New Year 2019 at Bicester Village, GSC invited journalists to join the launch of 'Celebrating China', an exciting designer pop-up at Bicester Village curated by international fashion writer and influencer Susie Lau

FIND OUT MORE
FIND OUT MORE
FIND OUT MORE
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GSC was briefed to launch the Corinthia Group’s new 5-star Hotel into London’s highly competitive market. We carved out a place for Corinthia London and positioned the hotel as an innovator, synonymous with contemporary culture.

FIND OUT MORE

Gabrielle Shaw Communications led brand strategy and PR to launch sustainable luxury Ayurvedic beauty pioneer Forest Essentials into the UK via London media, influencers, store retail and D2C digital customers.

FIND OUT MORE

Gabrielle Shaw Communications leads media outreach campaign to announce Skinvaders metaverse activation of PUMA x Gen.G collection

FIND OUT MORE

Next-gen premium apparel brand, VALACLAVA, debuts Call of Duty’s first premium collectables, tasking GSC to launch the collection to media.

FIND OUT MORE

Gabrielle Shaw Communications was appointed to work with London’s game changing aesthetic doctor,  Dr Vicky Dondos, to launch her book, The Positive Ageing Pyramid, and her clinic, The Firm.

FIND OUT MORE

GSC launches Forest Essentials into the UK market

FIND OUT MORE

GSC oversaw the launch of The Grange Festival, a month-long opera and contemporary dance festival, at a crucial juncture following its separation and relocation from The Grange Park to The Grange @ Northington. 

FIND OUT MORE

GSC acts as Nurse Jamie’s UK marketing team, managing brand communications, sales, training and liaising with key accounts. We were briefed to make Nurse Jamie synonymous with transformative, at home treatments and to drive sales in the UK across Net-a-Porter, Cult Beauty and Harrods

FIND OUT MORE

GSC was asked to heighten awareness of the global sustainability platform, Positive Luxury, which awards a Butterfly Mark to those luxury brands demonstrating a measurable commitment to sustainability

FIND OUT MORE