GSC oversaw the launch of The Grange Festival, a month-long opera and contemporary dance festival, at a crucial juncture following its separation and relocation from The Grange Park to The Grange @ Northington.
The Grange Festival
GSC oversaw the launch of The Grange Festival, a month-long opera and contemporary dance festival, at a crucial juncture following its separation and relocation from The Grange Park to The Grange @ Northington.
GSC transitioned the festival from the traditional classical opera scene, to become a fixture on the British seasonal social calendar and appealing to a younger London audience.
Cultivating Desire & Building Relevance
GSC positioned The Grange Festival as relevant and modern in the luxury event calendar. GSC highlighted the magical historic grounds as the place to experience world class talent, such as Cassa Pancho’s Ballet Black and The Royal Ballet. The Grange @ Northington is now synonymous with classical music, arts & culture.
We engaged music and opera press, secured global print and radio interviews in titles including The Financial Times, How To Spend It, Telegraph Luxury, BBC and NPR. GSC highlighted the estate and grounds of The Grange @ Northington as a destination and brought the Baring family into the wider narrative within luxury lifestyle titles.
GSC introduced The Grange Festival to potential partners and we oversaw sponsorship relationships to create fertile business opportunities. GSC also worked with the internal team to build the Festival’s profile among Londoners to bring opera to a new audience with private events at The Ned Hotel and Chelsea Arts Club featuring high-profile partners such as Kiki McDonough and Studio Wayne McGregor.
