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Gabrielle Shaw Communications // PR and Marketing

CASE STUDY

Promoting the Journey as the Destination

Memo


Memo, the super-premium niche fragrance brand dominating the Harvey Nichols cosmetics hall is brand new to the UK market. Memo is established in Paris for its uniquely exotic fragrances created around the essence of a destination. Founded by Clara and John Molloy in 2007, the unisex fragrances have numerous famous supporters and brand devotees who enjoy carrying the scent of their favourite countries with them.


OUR WORK TOGETHER - We are responsible for creating a brand profile for Memo in the UK, using the story behind the creation of each fragrance and its founders. We launch the newest editions to the collection to the major players in the UK beauty media, alongside profiling Clara and John. This has seen the brand develop a niche following in the UK beating out other well-established brands to be Harvey Nichols' top selling fragrance brand.

Notable Projects Include

French Leather Launch

African Leather Launch

Ilha Do Mel Launch

Founder Profiling

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    Founder Clara Molloy

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    Memo

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    Memo Co-Founders