Blog

Gabrielle Shaw Communications deep dive into the art of branding, trends, luxury PR and communications, creative content and campaigns, and the evolving world of consumers

Pouring Chanel Rose into a Luxury Wineglass

At the Table with Luxury Fashion Houses

How does a luxury fashion house become more than a label? Luxury houses are transforming dining into an extension of their brand, by curating immersive sanctuaries of style and taste, where artisan coffee combines with high fashion.

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Elegant round table styled with luxury candles, a jar of rose quartz, perfume vials, a grapefruit, and a vase of delicate white blossoms, evoking a refined, botanical aesthetic.

The Scent Shift

The luxury fragrance market is entering a new era. One that blends timeless craftsmanship with emotional intelligence, wellness and experiences that feel just as vivid offline as they do online.

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Luxury indoor spa with wooden bath, soft lighting, and peaceful ambiance

Longevity and Luxury

In a shifting landscape where cultural values are being redefined, UHNWI are turning away from luxury goods and towards a new status symbol of longevity and experientialism, by investing in experiences that promise vitality and extended lifespans.

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Experiential Luxury, Glimmers, Luxury, Gen Z, colourful balloons floating in the skyin the

Glimmers: Redefining Luxury for a New Generation

Glimmers began as brief, feel-good surprises and moments of joy planted amid the routine. As these micro-moments proved memorable and meaningful, they’ve evolved into full-scale trends: the personalisation of sensory luxury and immersive experiences becoming standard expectations in the luxury market.

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Collection of gold jewellery with colorful gemstones, including emerald, ruby, and sapphire pieces, displayed on a luxury golden mirror for UHNWIs.

The Jewellery Boom

As traditional luxury categories like handbags and apparel face softened demand, jewellery, particularly playful and expressive pieces are experiencing a renaissance.

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Elegant outdoor dining setup with a long white table, floral centerpieces, and gold chairs on a terrace with panoramic views of Lake Como and surrounding hills

How Luxury Events are Rewriting the Rules of Brand Engagement

In today’s uncertain cultural landscape, luxury is no longer defined by scarcity alone, it’s defined by connection. The most compelling luxury events don’t just impress; they immerse. As we look across the 2025 horizon, one thing is clear: the role of experiential events in luxury is more apparent than ever to cultivate brand desire and build authentic engagement with your audience.

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Sophisticated neutral-toned shopping bags for luxury store packaging

Our Top 5 Global Luxury Insights

From our comprehensive intelligence gathering in Q1 and Q2, we have identified the top five luxury insights sourced from our network, industry authorities, curators, connoisseurs, and trusted advisors to UHNWIs. As valued members of our community, we are pleased to share this insider intel with you. 

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Luxury al fresco dining surrounded by orange trees and garden statues

The Insider’s Guide to Paris

Paris stands as one of the global epicentres of luxury, haute couture, and refined living. As specialists in cultivating brand desire within the luxury sphere, the GSC team recently embarked on a sojourn to this magnificent city, immersing ourselves in its most exclusive experiences over a revelatory 48 hours.

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Thumbs up hand painted with union jack, representing how public relations can help UK brands enter new markets

How 360 Coms & PR Can Help UK Brands Enter the US & Other New Markets

Expanding into the USA market presents a tremendous opportunity for UK brands, but it also comes with unique challenges. Gabrielle Shaw Communications (GSC), a leading London-based PR agency, specialises in helping UK brands successfully enter the US and other markets. Here’s more about how brands can be supported to navigate this exciting venture.

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Woman gazing at large building pillars for article on brand architecture marketing strategies and pr agencies london

The architecture of building a brand for PR

A brand is much more than products, a logo and packaging. Every strong brand is backed by the essential components of its identity. Through brand strategy, a constellation of elements work together to build reputation, familiarity and emotional connection. This is the core of building brand desire.

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woman with a handbag

Who Stands By Your Brand?  

For centuries influencer product endorsement has won consumer hearts and minds. In 18th-century Britain, affirmation by the royal family put wind in the sails (and sales!) of Wedgewood’s fine china and porcelain. In the 1920s, Madison Avenue, the new epicentre of US advertising and PR, started pairing brands with athletes and film stars to bring sparkle to modern products.

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Tips for PR and Marketing Brands in a Recession

Here are tactics for working with PR/Comms experts to survive and thrive while moving from pandemic to recession. From shoring up brand DNA and consumer understanding to creative approaches that adapt to the times, there is a roadmap ahead.

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