Case Studies

Gabrielle Shaw Communications managed the investment round announcement for Cocoon x Kering, positioning Cocoon as a thought leader in the conversation around changing consumer perspectives of ownership, sustainability, and the access of luxury goods.

Gabrielle Shaw Communications positioned luxury handbag service COCOON at the forefront of the rental conversation at London Fashion Week AW22.

White Desert, a pioneer in Antarctica luxury adventures prides itself on revealing the interior of Antarctica to its guests. The entire experience is run on strict ecological guidelines and all emissions are offset via the Carbon Neutral company. As a longstanding client, GSC represents White Desert globally on communication and partnerships.  

GSC manage press and influencer work for Ladurée, with a special focus on creating high profile collaborations, as well as product launches, managing new shop openings and helping to drive both instore and online sales.

Gabrielle Shaw Communications was tasked by Ladurée to launch their collaboration with Milanese maximalist homeware brand, La Double J.

GSC worked as Peroni’s global communications agency for over ten years, creating their global style and advocacy programme and building their reputation among trendsetters and opinion-leading consumers worldwide

GSC created Peroni Nastro Azzurro’s partnership with world-renowned style magazine, Vogue Italia, led by editor-in-chief Franca Sozzani, which conveyed brand shared values of Italian style and heritage.

GSC created a step change for Addison Ross by elevating its profile and cultivating brand desire, building its luxury lifestyle credentials.

GSC represented Bicester Village, helping drive domestic and international visitors to realise the placemaking of Bicester Village as a luxury retail destination and reshape the public perception of outlet shopping