GSC Welcomes Ajmal Perfumes to Westfield London as They Open Their First Boutique in the Western Hemisphere

An exciting milestone for Ajmal Perfumes as the Dubai-based fragrance house celebrated the opening of its first UK boutique at Westfield London, marking its first store in the Western Hemisphere and a significant step in the brand’s international expansion.

Founded in 1951 by the late Haji Ajmal Ali, Ajmal has grown from a modest family business into one of the world’s leading fragrance houses. Now led by the third generation of the Ajmal family, the brand combines more than 75 years of perfumery heritage with a forward-thinking approach to contemporary luxury fragrance.

Renowned as the world‘s purveyor of Oud and its unique farm-to-fragrance process. As a vertical integrated fragrance house, Ajmal oversees every stage of the fragrance journey, from cultivating precious Agarwood and other fine perfume ingredients at its plantations in Assam, through to blending, crafting and retailing its exceptional fragrance collections. Today, the brand’s presence spans more than 70 countries, with over 400 boutiques worldwide.

The opening of the Westfield London boutique, alongside the launch of Ajmal’s UK e-commerce platform, marks an important entry into the UK market, introducing a new generation of fragrance lovers to the brand’s world of exceptional Oud, fine fragrances and timeless craftsmanship.

Gabrielle Shaw Communications is delighted to support Ajmal as it embarks on this exciting new chapter, strengthening the brand’s presence within the UK market and sharing its remarkable heritage with a new audience.

Supporting international brands as they established grow their presence in the UK has always been one of our favourite areas of work. Read more about our market entry work below.