The latest on work, clients, people and opportunities at Gabrielle Shaw Communications.
Gabrielle Shaw, our founder and CEO has recently joined the Board of Directors for TAAN Worldwide, one of the world’s oldest independent agency networks.
Luxury and sport may once have seemed unlikely companions – one rooted in exclusivity, heritage and rarity, the other in mass culture, fandom and accessibility.
Luxury is evolving. For Gen Z and younger Millennials, status is increasingly measured through health, appearance, and balance, rather than luxury goods.
In 2025, the UK is expected to see 16,500 millionaires relocate abroad, representing nearly £68 billion in investable assets, the largest wealth outflow globally.
How does a luxury fashion house become more than a label? Luxury houses are transforming dining into an extension of their brand, by curating immersive sanctuaries of style and taste, where artisan coffee combines with high fashion.
Brands that inspire trust and spark meaningful conversations rely on two powerful strategies: thought leadership and experiential marketing.
The luxury fragrance market is entering a new era. One that blends timeless craftsmanship with emotional intelligence, wellness and experiences that feel just as vivid offline as they do online.
Immersive technologies are no longer futuristic concepts; they’re already powering innovation and transforming the luxury space.
In a shifting landscape where cultural values are being redefined, UHNWI are turning away from luxury goods and towards a new status symbol of longevity and experientialism, by investing in experiences that promise vitality and extended lifespans.
Glimmers began as brief, feel-good surprises and moments of joy planted amid the routine. As these micro-moments proved memorable and meaningful, they've evolved into full-scale trends: the personalisation of sensory luxury and immersive experiences becoming standard expectations in the luxury market.
As traditional luxury categories like handbags and apparel face softened demand, jewellery, particularly playful and expressive pieces are experiencing a renaissance.
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