The latest on work, clients, people and opportunities at Gabrielle Shaw Communications.
How does a luxury fashion house become more than a label? Luxury houses are transforming dining into an extension of their brand, by curating immersive sanctuaries of style and taste, where artisan coffee combines with high fashion.
Brands that inspire trust and spark meaningful conversations rely on two powerful strategies: thought leadership and experiential marketing.
The luxury fragrance market is entering a new era. One that blends timeless craftsmanship with emotional intelligence, wellness and experiences that feel just as vivid offline as they do online.
Immersive technologies are no longer futuristic concepts; they’re already powering innovation and transforming the luxury space.
In a shifting landscape where cultural values are being redefined, UHNWI are turning away from luxury goods and towards a new status symbol of longevity and experientialism, by investing in experiences that promise vitality and extended lifespans.
Glimmers began as brief, feel-good surprises and moments of joy planted amid the routine. As these micro-moments proved memorable and meaningful, they've evolved into full-scale trends: the personalisation of sensory luxury and immersive experiences becoming standard expectations in the luxury market.
As traditional luxury categories like handbags and apparel face softened demand, jewellery, particularly playful and expressive pieces are experiencing a renaissance.
This week #GSCLoves Burberry’s Celebration of British Summer! As the sunshine finally graces the UK, Team GSC is admiring the best of British Summer through Burberry’s recent campaigns. From countryside escapism to festival flair, these partnerships spotlight the brand’s refreshed focus on heritage, nature, and nostalgic luxury.
From our comprehensive intelligence gathering in Q1 and Q2, we have identified the top five luxury insights sourced from our network, industry authorities, curators, connoisseurs, and trusted advisors to UHNWIs. As valued members of our community, we are pleased to share this insider intel with you.
As luxury spending has become more competitive locally, we spoke with Ting Ting Zhang, Singapore Fashion Council CEO, about emerging opportunities in Singapore’s luxury landscape.
Paris stands as one of the global epicentres of luxury, haute couture, and refined living. As specialists in cultivating brand desire within the luxury sphere, the GSC team recently embarked on a sojourn to this magnificent city, immersing ourselves in its most exclusive experiences over a revelatory 48 hours.
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