News

The latest on work, clients, people and opportunities at Gabrielle Shaw Communications.

Gabrielle Shaw Communications announces Nimbus Publishing as a new client

New client announcement! GSC is delighted to be working with Nimbus Publishing, an independent, women-owned and-run publisher and the largest English-language publisher east of Toronto.

Gabrielle Shaw Communications announces Minerva Collective as a new client

New client announcement! GSC is delighted to be working with Minerva Collective, a nomadic and cultural platform where meaningful dialogue thrives between the past and present, transforming historical spaces into a stage for immersive gatherings.

A Reintroduction to TAAN

The newly redesigned TAAN website is now live. This year marks an exciting milestone as Gabrielle joins TAAN as a trustee, building on a relationship we’ve proudly been part of for many years.

Gabrielle Shaw Joins the Board of Governors for the TAAN Agency Network

Gabrielle Shaw, our founder and CEO has recently joined the Board of Directors for TAAN Worldwide, one of the world’s oldest independent agency networks.

Desired by All, Attainable by Few: How Luxury is Rewriting the Rules of Sport

Luxury and sport may once have seemed unlikely companions – one rooted in exclusivity, heritage and rarity, the other in mass culture, fandom and accessibility.

Wellness as the New Luxury: How Gen Z is Redefining Indulgence

Luxury is evolving. For Gen Z and younger Millennials, status is increasingly measured through health, appearance, and balance, rather than luxury goods.

The Mobility of Wealth

In 2025, the UK is expected to see 16,500 millionaires relocate abroad, representing nearly £68 billion in investable assets, the largest wealth outflow globally.

At the Table with Luxury Fashion Houses

How does a luxury fashion house become more than a label? Luxury houses are transforming dining into an extension of their brand, by curating immersive sanctuaries of style and taste, where artisan coffee combines with high fashion.

Building Brand Legacies Through Thought Leadership and Experiential Events

Brands that inspire trust and spark meaningful conversations rely on two powerful strategies: thought leadership and experiential marketing.

The Scent Shift

The luxury fragrance market is entering a new era. One that blends timeless craftsmanship with emotional intelligence, wellness and experiences that feel just as vivid offline as they do online.

How Technology is Transforming the Luxury Space

Immersive technologies are no longer futuristic concepts; they’re already powering innovation and transforming the luxury space.

Longevity and Luxury

In a shifting landscape where cultural values are being redefined, UHNWI are turning away from luxury goods and towards a new status symbol of longevity and experientialism, by investing in experiences that promise vitality and extended lifespans.