GSC are delighted to announce a new client; Stoned & Waisted, who joins GSC as part of our Accelerator Programme for female founders. The everyday luxury womenswear label known for its signature Shearling collection and exquisite ready to wear line, pairs flattering, timeless and elegant designs with luxurious fabrics and stunning silhouettes like you have never seen before. Each piece is created to make women feel empowered by what they wear. GSC has been briefed to build the British founded brand via PR and strategic marketing communications and will be managing media and influencer relationships to highlight the brand’s design ethos, beautiful collection and commitment to slow fashion.
Alongside the Shearling collection of gorgeous coats, jackets and waistcoats, their exquisite line also includes stunning shirts, skirts, dresses and trousers – all made from wonderful linens, silks, cotton and leathers. The Female founded brand also puts sustainability at its heart by using premium deadstock from luxury fashion houses to create limited runs of their one-of-a-kind designs. Furthermore, all their Shearling is a natural by-product of the food industry and they are known for using highly skilled craftsmanship throughout their production methods to ensure each piece truly lasts a lifetime.
Created by Rachel Allpress, Rachel has a passion for designing luxury clothes for women and connecting with her loyal customers who have followed her journey for many years. Her timeless designs elevate the everyday wardrobe and can be worn as statement staples or layered together to create statement looks that work across all seasons. Rachel is also known for her attention to detail, style advice and the brand is frequently spotted at iconic shows across the country as they continue to grow online .
GSC’s expertise in the circularity and fashion sector will help Stoned & Waisted scale with an editor’s programme to introduce the and drive awareness for the brand and lay the foundation for strategic growth in 2024.