Ladurée Collaborate with Floral Design Poppy Sturley at the Chelsea Flower Show 2023
As the agency who launched Ladurée in the UK market in 2006, GSC continues to be excited working and advising on the brand’s cultural, arts and fashion collaborations. This year, Ladurée collaborated with floral designer Poppy Sturley at the Royal Horticultural Society’s Chelsea Flower Show, one of the most anticipated global events on the British social calendar and kicking off a very active social season for the brand.
Flowers have always been a huge part of the Ladurée DNA. Poppy’s natural style and innate aesthetic was reflected in her beautiful installation on the Bull Ring Gate and the vintage Ladurée macaron cart, celebrating seasonality and the best of British-grown ingredients.
To see some of our past work with Ladurée, please click here.
Discover GSC
+44 020 7731 8811
letstalk@gabrielleshaw.com
GSC Contribute to Pimento’s Latest Thought Paper – Influencer Marketing
As the agency who launched Ladurée in the UK market in 2006, GSC continues to be excited working and advising on the brand’s cultural, arts and fashion collaborations. This year, Ladurée collaborated with floral designer Poppy Sturley at the Royal Horticultural Society’s Chelsea Flower Show, one of the most anticipated global events on the British social calendar and kicking off a very active social season for the brand.
Flowers have always been a huge part of the Ladurée DNA. Poppy’s natural style and innate aesthetic was reflected in her beautiful installation on the Bull Ring Gate and the vintage Ladurée macaron cart, celebrating seasonality and the best of British-grown ingredients.
To see some of our past work with Ladurée, please click here.
Discover GSC
+44 020 7731 8811
letstalk@gabrielleshaw.com
Selfridge’s X GSC Project Ocean: UN Member States Agree on Treaty
As the agency who launched Ladurée in the UK market in 2006, GSC continues to be excited working and advising on the brand’s cultural, arts and fashion collaborations. This year, Ladurée collaborated with floral designer Poppy Sturley at the Royal Horticultural Society’s Chelsea Flower Show, one of the most anticipated global events on the British social calendar and kicking off a very active social season for the brand.
Flowers have always been a huge part of the Ladurée DNA. Poppy’s natural style and innate aesthetic was reflected in her beautiful installation on the Bull Ring Gate and the vintage Ladurée macaron cart, celebrating seasonality and the best of British-grown ingredients.
To see some of our past work with Ladurée, please click here.
Discover GSC
+44 020 7731 8811
letstalk@gabrielleshaw.com
GSC host the University of North Carolina class ‘London Loves’ class
As the agency who launched Ladurée in the UK market in 2006, GSC continues to be excited working and advising on the brand’s cultural, arts and fashion collaborations. This year, Ladurée collaborated with floral designer Poppy Sturley at the Royal Horticultural Society’s Chelsea Flower Show, one of the most anticipated global events on the British social calendar and kicking off a very active social season for the brand.
Flowers have always been a huge part of the Ladurée DNA. Poppy’s natural style and innate aesthetic was reflected in her beautiful installation on the Bull Ring Gate and the vintage Ladurée macaron cart, celebrating seasonality and the best of British-grown ingredients.
To see some of our past work with Ladurée, please click here.
Discover GSC
+44 020 7731 8811
letstalk@gabrielleshaw.com
GSC announces a new creative hub co-working space
As the agency who launched Ladurée in the UK market in 2006, GSC continues to be excited working and advising on the brand’s cultural, arts and fashion collaborations. This year, Ladurée collaborated with floral designer Poppy Sturley at the Royal Horticultural Society’s Chelsea Flower Show, one of the most anticipated global events on the British social calendar and kicking off a very active social season for the brand.
Flowers have always been a huge part of the Ladurée DNA. Poppy’s natural style and innate aesthetic was reflected in her beautiful installation on the Bull Ring Gate and the vintage Ladurée macaron cart, celebrating seasonality and the best of British-grown ingredients.
To see some of our past work with Ladurée, please click here.
Discover GSC
+44 020 7731 8811
letstalk@gabrielleshaw.com
Gabrielle Shaw Communications Welcomes Prime Time Lager
As the agency who launched Ladurée in the UK market in 2006, GSC continues to be excited working and advising on the brand’s cultural, arts and fashion collaborations. This year, Ladurée collaborated with floral designer Poppy Sturley at the Royal Horticultural Society’s Chelsea Flower Show, one of the most anticipated global events on the British social calendar and kicking off a very active social season for the brand.
Flowers have always been a huge part of the Ladurée DNA. Poppy’s natural style and innate aesthetic was reflected in her beautiful installation on the Bull Ring Gate and the vintage Ladurée macaron cart, celebrating seasonality and the best of British-grown ingredients.
To see some of our past work with Ladurée, please click here.
Discover GSC
+44 020 7731 8811
letstalk@gabrielleshaw.com
GSC launches Marine Serre x Skinvaders collaboration
GSC were delighted to launch the newest collaboration between fashion-forward house Marine Serre and the world-leading next-generation platform for in-game branded skins and digital clothing, Skinvaders. Launched in 2020 by specialist fashion tech group PlatformE, Skinvaders is a next-generation platform for in-game branded skins and digital clothing. It aims to integrate luxury fashion into the metaverse, utilising these brand connections as an aspect of in-game customisation to elevate the gaming experience.
This collaboration served to digitise Marine Serre’s Hard Drive collection alongside the physical line and was a groundbreaking next step for both parties involved within the Metaverse fashion sphere.
The announcement was strategically targeted towards hand-picked fashion and tech press to ensure optimal coverage across the leading publications that are currently championing the metaverse fashion conversation.
This resulted in dedicated pieces across Fashion United and Fashion network plus features within the Vogue Business and Jing Weekly newsletters.
Total reach: 14,434,680
GSC has launched a new TikTok Channel
As the agency who launched Ladurée in the UK market in 2006, GSC continues to be excited working and advising on the brand’s cultural, arts and fashion collaborations. This year, Ladurée collaborated with floral designer Poppy Sturley at the Royal Horticultural Society’s Chelsea Flower Show, one of the most anticipated global events on the British social calendar and kicking off a very active social season for the brand.
Flowers have always been a huge part of the Ladurée DNA. Poppy’s natural style and innate aesthetic was reflected in her beautiful installation on the Bull Ring Gate and the vintage Ladurée macaron cart, celebrating seasonality and the best of British-grown ingredients.
To see some of our past work with Ladurée, please click here.
Discover GSC
+44 020 7731 8811
letstalk@gabrielleshaw.com
Gabrielle Shaw, GSC Founder, To Publish Regular Column in Stellar Magazine
As the agency who launched Ladurée in the UK market in 2006, GSC continues to be excited working and advising on the brand’s cultural, arts and fashion collaborations. This year, Ladurée collaborated with floral designer Poppy Sturley at the Royal Horticultural Society’s Chelsea Flower Show, one of the most anticipated global events on the British social calendar and kicking off a very active social season for the brand.
Flowers have always been a huge part of the Ladurée DNA. Poppy’s natural style and innate aesthetic was reflected in her beautiful installation on the Bull Ring Gate and the vintage Ladurée macaron cart, celebrating seasonality and the best of British-grown ingredients.
To see some of our past work with Ladurée, please click here.
Discover GSC
+44 020 7731 8811
letstalk@gabrielleshaw.com
GSC launches the new Ladurée X Château D’Estoublon Collaboration
As the agency who launched Ladurée in the UK market in 2006, GSC continues to be excited working and advising on the brand’s cultural, arts and fashion collaborations. This year, Ladurée collaborated with floral designer Poppy Sturley at the Royal Horticultural Society’s Chelsea Flower Show, one of the most anticipated global events on the British social calendar and kicking off a very active social season for the brand.
Flowers have always been a huge part of the Ladurée DNA. Poppy’s natural style and innate aesthetic was reflected in her beautiful installation on the Bull Ring Gate and the vintage Ladurée macaron cart, celebrating seasonality and the best of British-grown ingredients.
To see some of our past work with Ladurée, please click here.
Discover GSC
+44 020 7731 8811
letstalk@gabrielleshaw.com
GSC awarded Hermes Creative Platinum Award for COCOON strategic campaign
We are delighted to have been awarded a Hermes Creative Platinum Award for our work with COCOON. The Hermes Creative Awards is an international competition for creative professionals. Each year, the competition judges assess the creative industry’s best publications, branding collateral, advertising, marketing and communication programmes. This year we were lucky enough to receive the award for Strategic Campaigning, Public Relations and Communications for our submission: The Rise of Rental, with COCOON.
The award recognised our strategic campaign which managed the announcement of a brand new investment round, with luxury goods group Kering taking a stake, positioning COCOON as a handbag authority and a pioneer in the circular economy whilst also driving profile for Co-founder and CEO Ceanne Fernandes-Wong. We generated over 67 pieces of international coverage secured in 2 months, with key titles include Business of Fashion, WWD, Vogue Business and Bloomberg) and a total global reach of 299,860, 737 spanning nine markets: UK, US, Italy, Russia, Netherlands, China, Hong Kong, Ireland and Spain.
Post the investment, we secured interview and speaking opportunities for Ceanne positioning her as a thought leader and her business at the centre of the luxury circular economy conversation. This strategy was bolstered by a targeted seeding campaign: we secured trials with top fashion editors and influencers at key fashion calendar moments, generating feature coverage across leading national newspapers and morning broadcast shows; we produced organic street style content and social tagging on Instagram amongst ‘press-influencers’. This culminated in 77 pieces of brand coverage for COCOON, over 30 media trials and loans.
GSC Welcomes 360 Content Partnerships Manager Kate Bray to Expand Influencer Practice
As the agency who launched Ladurée in the UK market in 2006, GSC continues to be excited working and advising on the brand’s cultural, arts and fashion collaborations. This year, Ladurée collaborated with floral designer Poppy Sturley at the Royal Horticultural Society’s Chelsea Flower Show, one of the most anticipated global events on the British social calendar and kicking off a very active social season for the brand.
Flowers have always been a huge part of the Ladurée DNA. Poppy’s natural style and innate aesthetic was reflected in her beautiful installation on the Bull Ring Gate and the vintage Ladurée macaron cart, celebrating seasonality and the best of British-grown ingredients.
To see some of our past work with Ladurée, please click here.
