Gabrielle Shaw Communications is pleased to announce well-loved interiors brand, Objet Luxe, as a new client. GSC has been brought in to lead PR and strategic communications under new owners, Mette Juul Madsen and Jesper Madsen.
The luxury objet d’art and tableware designer has been creating unique and bespoke pieces for state-of-the-art homes, yachts and hotels for over twenty years. Inspired by and paying homage to the natural world, Objet Luxe works with highly skilled craftsmen to design timeless objects of desire, made from natural and precious materials. With inspiration drawn from the natural beauty of the ocean, sea creatures such as turtles, octopuses, seahorses, and starfish are among those featured on their best-selling glass lidded jars and more.
With GSC’s significant experience in the luxury, interiors and yachting sectors, we will lead 360 marketing and social media strategy for Objet Luxe, spotlighting the brand’s craftsmanship heritage to create storytelling moments, anchored by key events in the interiors calendar. GSC will help Objet Luxe as they prepare for this next stage of growth, increasing the brand’s profile within the interior design trade space and direct-to-consumer globally and will also work on creating commercial partnerships for the brand.
Discover GSC
+44 020 7731 8811
letstalk@gabrielleshaw.com
Ladurée Collaborate with Floral Design Poppy Sturley at the Chelsea Flower Show 2023
Gabrielle Shaw Communications is pleased to announce well-loved interiors brand, Objet Luxe, as a new client. GSC has been brought in to lead PR and strategic communications under new owners, Mette Juul Madsen and Jesper Madsen.
The luxury objet d’art and tableware designer has been creating unique and bespoke pieces for state-of-the-art homes, yachts and hotels for over twenty years. Inspired by and paying homage to the natural world, Objet Luxe works with highly skilled craftsmen to design timeless objects of desire, made from natural and precious materials. With inspiration drawn from the natural beauty of the ocean, sea creatures such as turtles, octopuses, seahorses, and starfish are among those featured on their best-selling glass lidded jars and more.
With GSC’s significant experience in the luxury, interiors and yachting sectors, we will lead 360 marketing and social media strategy for Objet Luxe, spotlighting the brand’s craftsmanship heritage to create storytelling moments, anchored by key events in the interiors calendar. GSC will help Objet Luxe as they prepare for this next stage of growth, increasing the brand’s profile within the interior design trade space and direct-to-consumer globally and will also work on creating commercial partnerships for the brand.
Discover GSC
+44 020 7731 8811
letstalk@gabrielleshaw.com
GSC Contribute to Pimento’s Latest Thought Paper – Influencer Marketing
Gabrielle Shaw Communications is pleased to announce well-loved interiors brand, Objet Luxe, as a new client. GSC has been brought in to lead PR and strategic communications under new owners, Mette Juul Madsen and Jesper Madsen.
The luxury objet d’art and tableware designer has been creating unique and bespoke pieces for state-of-the-art homes, yachts and hotels for over twenty years. Inspired by and paying homage to the natural world, Objet Luxe works with highly skilled craftsmen to design timeless objects of desire, made from natural and precious materials. With inspiration drawn from the natural beauty of the ocean, sea creatures such as turtles, octopuses, seahorses, and starfish are among those featured on their best-selling glass lidded jars and more.
With GSC’s significant experience in the luxury, interiors and yachting sectors, we will lead 360 marketing and social media strategy for Objet Luxe, spotlighting the brand’s craftsmanship heritage to create storytelling moments, anchored by key events in the interiors calendar. GSC will help Objet Luxe as they prepare for this next stage of growth, increasing the brand’s profile within the interior design trade space and direct-to-consumer globally and will also work on creating commercial partnerships for the brand.
Discover GSC
+44 020 7731 8811
letstalk@gabrielleshaw.com
Selfridge’s X GSC Project Ocean: UN Member States Agree on Treaty
Gabrielle Shaw Communications is pleased to announce well-loved interiors brand, Objet Luxe, as a new client. GSC has been brought in to lead PR and strategic communications under new owners, Mette Juul Madsen and Jesper Madsen.
The luxury objet d’art and tableware designer has been creating unique and bespoke pieces for state-of-the-art homes, yachts and hotels for over twenty years. Inspired by and paying homage to the natural world, Objet Luxe works with highly skilled craftsmen to design timeless objects of desire, made from natural and precious materials. With inspiration drawn from the natural beauty of the ocean, sea creatures such as turtles, octopuses, seahorses, and starfish are among those featured on their best-selling glass lidded jars and more.
With GSC’s significant experience in the luxury, interiors and yachting sectors, we will lead 360 marketing and social media strategy for Objet Luxe, spotlighting the brand’s craftsmanship heritage to create storytelling moments, anchored by key events in the interiors calendar. GSC will help Objet Luxe as they prepare for this next stage of growth, increasing the brand’s profile within the interior design trade space and direct-to-consumer globally and will also work on creating commercial partnerships for the brand.
Discover GSC
+44 020 7731 8811
letstalk@gabrielleshaw.com
GSC host the University of North Carolina class ‘London Loves’ class
Gabrielle Shaw Communications is pleased to announce well-loved interiors brand, Objet Luxe, as a new client. GSC has been brought in to lead PR and strategic communications under new owners, Mette Juul Madsen and Jesper Madsen.
The luxury objet d’art and tableware designer has been creating unique and bespoke pieces for state-of-the-art homes, yachts and hotels for over twenty years. Inspired by and paying homage to the natural world, Objet Luxe works with highly skilled craftsmen to design timeless objects of desire, made from natural and precious materials. With inspiration drawn from the natural beauty of the ocean, sea creatures such as turtles, octopuses, seahorses, and starfish are among those featured on their best-selling glass lidded jars and more.
With GSC’s significant experience in the luxury, interiors and yachting sectors, we will lead 360 marketing and social media strategy for Objet Luxe, spotlighting the brand’s craftsmanship heritage to create storytelling moments, anchored by key events in the interiors calendar. GSC will help Objet Luxe as they prepare for this next stage of growth, increasing the brand’s profile within the interior design trade space and direct-to-consumer globally and will also work on creating commercial partnerships for the brand.
Discover GSC
+44 020 7731 8811
letstalk@gabrielleshaw.com
GSC announces a new creative hub co-working space
Gabrielle Shaw Communications is pleased to announce well-loved interiors brand, Objet Luxe, as a new client. GSC has been brought in to lead PR and strategic communications under new owners, Mette Juul Madsen and Jesper Madsen.
The luxury objet d’art and tableware designer has been creating unique and bespoke pieces for state-of-the-art homes, yachts and hotels for over twenty years. Inspired by and paying homage to the natural world, Objet Luxe works with highly skilled craftsmen to design timeless objects of desire, made from natural and precious materials. With inspiration drawn from the natural beauty of the ocean, sea creatures such as turtles, octopuses, seahorses, and starfish are among those featured on their best-selling glass lidded jars and more.
With GSC’s significant experience in the luxury, interiors and yachting sectors, we will lead 360 marketing and social media strategy for Objet Luxe, spotlighting the brand’s craftsmanship heritage to create storytelling moments, anchored by key events in the interiors calendar. GSC will help Objet Luxe as they prepare for this next stage of growth, increasing the brand’s profile within the interior design trade space and direct-to-consumer globally and will also work on creating commercial partnerships for the brand.
Discover GSC
+44 020 7731 8811
letstalk@gabrielleshaw.com
Gabrielle Shaw Communications Welcomes Prime Time Lager
Gabrielle Shaw Communications is pleased to announce well-loved interiors brand, Objet Luxe, as a new client. GSC has been brought in to lead PR and strategic communications under new owners, Mette Juul Madsen and Jesper Madsen.
The luxury objet d’art and tableware designer has been creating unique and bespoke pieces for state-of-the-art homes, yachts and hotels for over twenty years. Inspired by and paying homage to the natural world, Objet Luxe works with highly skilled craftsmen to design timeless objects of desire, made from natural and precious materials. With inspiration drawn from the natural beauty of the ocean, sea creatures such as turtles, octopuses, seahorses, and starfish are among those featured on their best-selling glass lidded jars and more.
With GSC’s significant experience in the luxury, interiors and yachting sectors, we will lead 360 marketing and social media strategy for Objet Luxe, spotlighting the brand’s craftsmanship heritage to create storytelling moments, anchored by key events in the interiors calendar. GSC will help Objet Luxe as they prepare for this next stage of growth, increasing the brand’s profile within the interior design trade space and direct-to-consumer globally and will also work on creating commercial partnerships for the brand.
Discover GSC
+44 020 7731 8811
letstalk@gabrielleshaw.com
GSC launches Marine Serre x Skinvaders collaboration
GSC were delighted to launch the newest collaboration between fashion-forward house Marine Serre and the world-leading next-generation platform for in-game branded skins and digital clothing, Skinvaders. Launched in 2020 by specialist fashion tech group PlatformE, Skinvaders is a next-generation platform for in-game branded skins and digital clothing. It aims to integrate luxury fashion into the metaverse, utilising these brand connections as an aspect of in-game customisation to elevate the gaming experience.
This collaboration served to digitise Marine Serre’s Hard Drive collection alongside the physical line and was a groundbreaking next step for both parties involved within the Metaverse fashion sphere.
The announcement was strategically targeted towards hand-picked fashion and tech press to ensure optimal coverage across the leading publications that are currently championing the metaverse fashion conversation.
This resulted in dedicated pieces across Fashion United and Fashion network plus features within the Vogue Business and Jing Weekly newsletters.
Total reach: 14,434,680
GSC has launched a new TikTok Channel
Gabrielle Shaw Communications is pleased to announce well-loved interiors brand, Objet Luxe, as a new client. GSC has been brought in to lead PR and strategic communications under new owners, Mette Juul Madsen and Jesper Madsen.
The luxury objet d’art and tableware designer has been creating unique and bespoke pieces for state-of-the-art homes, yachts and hotels for over twenty years. Inspired by and paying homage to the natural world, Objet Luxe works with highly skilled craftsmen to design timeless objects of desire, made from natural and precious materials. With inspiration drawn from the natural beauty of the ocean, sea creatures such as turtles, octopuses, seahorses, and starfish are among those featured on their best-selling glass lidded jars and more.
With GSC’s significant experience in the luxury, interiors and yachting sectors, we will lead 360 marketing and social media strategy for Objet Luxe, spotlighting the brand’s craftsmanship heritage to create storytelling moments, anchored by key events in the interiors calendar. GSC will help Objet Luxe as they prepare for this next stage of growth, increasing the brand’s profile within the interior design trade space and direct-to-consumer globally and will also work on creating commercial partnerships for the brand.
Discover GSC
+44 020 7731 8811
letstalk@gabrielleshaw.com
Gabrielle Shaw, GSC Founder, To Publish Regular Column in Stellar Magazine
Gabrielle Shaw Communications is pleased to announce well-loved interiors brand, Objet Luxe, as a new client. GSC has been brought in to lead PR and strategic communications under new owners, Mette Juul Madsen and Jesper Madsen.
The luxury objet d’art and tableware designer has been creating unique and bespoke pieces for state-of-the-art homes, yachts and hotels for over twenty years. Inspired by and paying homage to the natural world, Objet Luxe works with highly skilled craftsmen to design timeless objects of desire, made from natural and precious materials. With inspiration drawn from the natural beauty of the ocean, sea creatures such as turtles, octopuses, seahorses, and starfish are among those featured on their best-selling glass lidded jars and more.
With GSC’s significant experience in the luxury, interiors and yachting sectors, we will lead 360 marketing and social media strategy for Objet Luxe, spotlighting the brand’s craftsmanship heritage to create storytelling moments, anchored by key events in the interiors calendar. GSC will help Objet Luxe as they prepare for this next stage of growth, increasing the brand’s profile within the interior design trade space and direct-to-consumer globally and will also work on creating commercial partnerships for the brand.
Discover GSC
+44 020 7731 8811
letstalk@gabrielleshaw.com
GSC launches the new Ladurée X Château D’Estoublon Collaboration
Gabrielle Shaw Communications is pleased to announce well-loved interiors brand, Objet Luxe, as a new client. GSC has been brought in to lead PR and strategic communications under new owners, Mette Juul Madsen and Jesper Madsen.
The luxury objet d’art and tableware designer has been creating unique and bespoke pieces for state-of-the-art homes, yachts and hotels for over twenty years. Inspired by and paying homage to the natural world, Objet Luxe works with highly skilled craftsmen to design timeless objects of desire, made from natural and precious materials. With inspiration drawn from the natural beauty of the ocean, sea creatures such as turtles, octopuses, seahorses, and starfish are among those featured on their best-selling glass lidded jars and more.
With GSC’s significant experience in the luxury, interiors and yachting sectors, we will lead 360 marketing and social media strategy for Objet Luxe, spotlighting the brand’s craftsmanship heritage to create storytelling moments, anchored by key events in the interiors calendar. GSC will help Objet Luxe as they prepare for this next stage of growth, increasing the brand’s profile within the interior design trade space and direct-to-consumer globally and will also work on creating commercial partnerships for the brand.
Discover GSC
+44 020 7731 8811
letstalk@gabrielleshaw.com
GSC awarded Hermes Creative Platinum Award for COCOON strategic campaign
We are delighted to have been awarded a Hermes Creative Platinum Award for our work with COCOON. The Hermes Creative Awards is an international competition for creative professionals. Each year, the competition judges assess the creative industry’s best publications, branding collateral, advertising, marketing and communication programmes. This year we were lucky enough to receive the award for Strategic Campaigning, Public Relations and Communications for our submission: The Rise of Rental, with COCOON.
The award recognised our strategic campaign which managed the announcement of a brand new investment round, with luxury goods group Kering taking a stake, positioning COCOON as a handbag authority and a pioneer in the circular economy whilst also driving profile for Co-founder and CEO Ceanne Fernandes-Wong. We generated over 67 pieces of international coverage secured in 2 months, with key titles include Business of Fashion, WWD, Vogue Business and Bloomberg) and a total global reach of 299,860, 737 spanning nine markets: UK, US, Italy, Russia, Netherlands, China, Hong Kong, Ireland and Spain.
Post the investment, we secured interview and speaking opportunities for Ceanne positioning her as a thought leader and her business at the centre of the luxury circular economy conversation. This strategy was bolstered by a targeted seeding campaign: we secured trials with top fashion editors and influencers at key fashion calendar moments, generating feature coverage across leading national newspapers and morning broadcast shows; we produced organic street style content and social tagging on Instagram amongst ‘press-influencers’. This culminated in 77 pieces of brand coverage for COCOON, over 30 media trials and loans.
