GSC Prepares for Busy Event Season

In preparation for another busy events season, I wanted to reflect on the role of thought leadership events in the company calendar — for GSC and our clients.

Thought leadership is key to:

• Demonstrating authority in your niche

• Cultivating exclusive networks, opportunities and experiences that target hard to reach clients.

• Building something worth following, earning your spot place in the diary of a C-suite executive.

• Weathering the storm in times of uncertainty — investing in visibility helps brands stay competitive and maintain client trust.

• Meeting the demand for meaningful engagement — for brands that do this well, clear purpose and pillars like thought leadership help present an enduring legacy.

Access and connection are often critical to the success of elite thought leadership events and programmes. Connecting our clients with the right speakers ensures themes and messaging align with business objectives and leave audience members with valuable insights they can take back to their executive leadership roles.

Curating private experiences enables businesses to occupy influential, dynamic positions globally, building industry leadership based on clear purpose and perspective that will not only resonate but also attract partnerships, clients and industry peers.

Over the past 12 months, we have engaged a diverse roster of speakers — from household names and revered industry experts to billionaire philanthropists. Such names include Kelly Holmes, Gabby Logan and Jo Malone at events in London, Victoria Tang in Hong Kong, and writer and fashion critic Sophie Fontanel in Paris.

Each of these thought leadership experiences rewarded guests with actionable leadership ideas and strategies applicable to their needs and business objectives.

Through careful curation of speakers, unique gifting, and precise attention to detail, we at GSC use our elite network of global contacts to host exceptional leaders at world-class venues. From surprising destinations and five-star hotels to pop-ups and top private dining rooms, each bespoke experiential moment is aligned with brand value and vision.

If you are curious about these unique thought leadership moments – let’s connect.

This week, we had the pleasure of hosting our 6th annual London Loves Entrepreneurship and Innovation class for students from the University of North Carolina at Chapel Hill in the Shuford Program in Entrepreneurship, who are participating in the honours London study abroad programme. We know that understanding and connecting with the next generation of young professionals is vital to remaining nimble and relevant as an agency, and this class is part of a longstanding collaboration GSC have maintained with longstanding collaborator and investor in one of our very first clients Jed Simmons.

The panel discussion introduced students to entrepreneurship and innovation the London way — focusing on the role of PR and strategic communications, and adaption amid evolving digital landscapes, in luxury brand development among UHNW clients.

We are grateful to have Kate Gordon, CEO and founder of London Art Studies, sharing insights and experiences from her inspiring entrepreneurial journey. It was fantastic to see students encouraged to put forth their ideas and creative strategies for connecting with Gen Z subscribers and consumers.

It was also a joy to hold the class outdoors at our new offices at Pavilion Club in Fulham, soaking up the sunshine and welcoming spring with a new generation of aspiring entrepreneurs. Thank you to Kate Gordon, Jed Simmons and all the students who came along to listen and participate in this inspiring discussion.

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Gabrielle Shaw Communications are delighted to share that we have sealed the deal as Sponsorship and Marketing Partnerships global partner with philanthropic venture Cash & Rocket – an alluring blend of empowerment, purpose, and luxury. Founded by entrepreneurial CEO Julie Brangstrup.

In June, gleaming red sports cars will be cruising through iconic Italian cities, piloted by formidable, stylish & influential female leaders and philanthropists. With more exciting tours following in 2025 and 2026.

This irresistible four-day event doesn’t just turn heads and give access to UHWNIs – it opens cheque books, channelling influence into action for women’s empowerment initiatives that demand attention.

GSC will curate partnerships that match the tour’s undeniable magnetism, connecting elite brands with this rare platform where ambition meets impact and luxury.

@cash_and_rocket

This year’s UN Women theme for International Women’s Day was ‘For ALL Women and Girls: Rights. Equality. Empowerment.’ – a vital call to action aligned with the Beijing Declaration and Platform for Action, the globally recognised blueprint for women and girls’ rights. As a female-founded company that spotlights and accelerates female-led start-ups, GSC is committed to building inclusive spaces to address systemic barriers and elevate marginalised voices.

On March 5 we attended the CIPR Missing Women panel event which revealed a shortfall of 3,910 female PR practitioners who have either left the industry mid-career or failed to advance to senior positions – reinforcing the critical work still needed to advance discussions of gender disparity within the industry. The results of this study highlight why events like the Athena40‘s Women and Sustainability Awards – which GSC was also delighted to be invited to and attend on March 6 – remain powerful examples of women’s resilience, innovation, and contributions across all professional spheres.

Addressing these challenges requires both celebrating achievements and nurturing future talent. In this spirit, it was a treat to host Northeastern University’s ‘Women’s Interdisciplinary Society of Entrepreneurship’ as part of their ‘Trek’ to London. WISE empowers women and underrepresented genders to develop leadership skills, grow ventures and explore entrepreneurship through experiential learning.

We were pleased that Betsy Ludwig, the programme’s Executive Director, invited our founder Gabrielle Shaw to share her entrepreneurial knowledge, insights and lived experience to inspire the next generation of business leaders. As part of the intimate discussion with this year’s WISE cohort we were joined by long-term GSC collaborator CEO Kate Gordon, founder of London Art Studies. Kate brought resonate perspective on the concept of being of service to others as an entrepreneur, business owner, and leader. The session began with Gabrielle’s journey as a female founder, before delving into brand context and culture within luxury communications, and the importance of building community as an entrepreneur.

Thank you to the Women’s Interdisciplinary Society of Entrepreneurship, Betsy Ludwig and Richard Corps for organising an afternoon of empowerment and inspiration.

For more information contact:

Gabrielle Shaw Communications

letstalk@gabrielleshaw.com

02077813311

As we come to the end of the year here at GSC, we are excited to ready ourselves for a new start in 2025 with the exciting news that we have moved offices!

Pavilion Club

Our new offices are located in the Pavilion Club at the end of the New King’s Road. A stone’s throw from the river and the iconic Hurlingham Club, our closest tube station is Putney Bridge, which can also be easily accessed from West Brompton overground station via the district line. Bus routes that stop nearby include the 14, 414, or 74 and there are also local parking spaces and Santander bikes.

Come and visit us here or at our Knightsbridge, Mayfair or City locations!

Pavilion Club

For more information contact:

Gabrielle Shaw Communications

letstalk@gabrielleshaw.com

02077813311

We are excited to announce that with Christmas just around the corner our client Renais Gin, and co-founder’s Alex and Emma Watson, are bringing seasonal cheer with the release of their Festive Lantern Edition bottle—a zero-waste gifting opportunity aligning with their impressive, newly awarded B-Corp status.

Limited-Edition Sleeve

The limited-edition sleeve is created, designed, and inscribed by co-founder Emma Watson, whose bespoke illustrations can be removed from the artwork sleeve and made into hanging decorations for your Christmas tree. The artwork sleeve then becomes a decorative lantern, casting festive silhouettes around any room when a light is placed inside. As part of this gift, you’ll also receive Limited-Edition wrapping paper, featuring Emma’s own designs.

Co-founder Emma Watson said: “I’ve LOVED designing the Renais Festive Lantern Edition – it’s truly been a joy. The box not only becomes a lantern but the cut outs are Christmas decorations for the tree (or anywhere) …Sending you all the best for a beautiful festive season with a lot of love from my family to yours.”

Renais Festive Lantern Edition

This zero-waste gift set combines Renais’ dedication to sustainability, craftsmanship, and simple moments of togetherness in one unique Christmas offering.

This zero-waste gift set combines Renais’ dedication to sustainability, craftsmanship, and simple moments of togetherness in one unique Christmas offering. GSC have been delighted to build on our work with Renais Gin and co-founder Alex Watson, to lead strategic outreach and media relations in the launch of Renais’ festive offerings. Head over to our Instagram to read more about Renais’ other releases; the ‘Renais Your Way’ Personalised Neck Labels, and their Glassware Gift Set – a unique blend of the silhouette of a brandy and a wine glass.

Renais Gin and Glass Sharing Gift

For more information contact:

Gabrielle Shaw Communications

letstalk@gabrielleshaw.com

02077813311

The private aviation landscape has evolved significantly in recent years, and its growth has been fascinating to watch; with both the global high net worth traveller as well as luxury groups investing in the private jet industry.

Welojets Private Aviation

Here at GSC we take pride in working within the world of UHNWI’s to create growth for your brand by understanding the unique expectations of these clients, and delivering services which truly resonate with their specific needs.

We’ve been working with expanding private aviation company Welojets to elevate their brand presence across the UK, securing launch coverage in leading luxury travel and industry titles such as Luxury Briefing.

For more information contact:

Gabrielle Shaw Communications

letstalk@gabrielleshaw.com

02077813311

We are delighted to announce the launch of the UK Instagram and Facebook channels for Ajmal Perfumes, the renowned Dubai-based fragrance house. Working with Ajmal as part of our Market Entry Programme, GSC has curated the editorial strategy across digital channels, in preparation of the brand’s UK e-commerce launch and the introduction of its exclusive European collection, Prive.

Jewel of Bogota

In addition to the digital strategy, both CEO profiling and strategic media and tastemaker engagement have been key to establishing the brand within the competitive UK beauty industry. Follow their Instagram to learn more and experience Ajmal’s prestigious new collection, Prive.

@ajmalperfumesuk

For interview and image requests:

Gabrielle Shaw Communications

labougie@gabrielleshaw.com

02077813311

1. How would you describe the spirit of Double Dutch?

Bold, Vibrant and Refreshing! Double Dutch is all about mixing things up and making every occasion feel special and memorable. As a brand we embody a maximalist, “more is more” mentality, bringing the party in a way only the Dutch can — The spirit of Double Dutch is all about fun, camaraderie, and the joy of being with friends—what we in Dutch call ‘Gezellig’.

2. What is your favourite Christmas tradition?

For us, Christmas is all about hosting friends and family. We love creating a festive atmosphere and always make sure to make some special drinks. Every year in the week before Christmas and New Years, we, along with our mum, make a point to sample different champagnes together. We love hunting down delicious bottles, often vintages, and making them the centerpiece of our celebrations. The champagne we choose influences the food we buy, so it really brings everything together in such a special way.

3. You’re known for breaking the market mold by introducing new flavors to mixers and tonics. Which is your favourite?

That’s a tough one! If we had to choose, for winter we’d say our ‘Cranberry & Ginger tonic’  It’s the perfect balance of tart and warming spice, making it versatile for all kinds of cocktails, especially during the colder months. Our ultimate favourite pairing is with a dark rum – super easy but delicious.

4. No-Low? Is it a thing?

Absolutely! The No-Low trend is really exciting, especially with Gen Z leading the charge toward more mindful drinking. With more people looking for lower alcohol or non-alcoholic options, it’s been fantastic to see the rise of incredible no-low spirits. At Double Dutch, we’re all about creating mixers that work just as well with these innovative spirits as they do with traditional ones.

5. Favourite Cocktail of All Time?

For an alcoholic option, we’re a big fan of a classic Gin & Tonic, but we love adding a twist with something like our ‘Pomegranate & Basil’ mixer—it’s refreshing but complex. For a non-alcoholic option, we’re all about a Virgin Paloma—refreshing, zesty, and a total crowd-pleaser.

Double Dutch Mixers and Tonics

Irish artisanal perfumery and home fragrance brand, La Bougie, has appointed Gabrielle Shaw Communications to handle all UK press office communications and strategic media relations.

La Bougie, Honeysuckle and Sea Salt

The company was launched in 2012 by Lucy Hagerty who, having previously enjoyed an illustrious career as a Royal Chef, spent seven years expanding her sensory expertise through learning the secrets of the perfume world.

Hagerty’s belief in the close relationship between taste and smell is exemplified by her commitment to producing perfumes, candles and other home fragrance products of the highest quality in the company’s West Cork perfumery. It is therefore unsurprising that many of her fragrances have achieved iconic status in Ireland and are amongst the top performing lines in luxury stores such as Brown Thomas, Avoca, and Kilkenny Design, as well as making her the perfumer of choice for prestigious locations such as Adare Manor.

With a fantastic growing consumer base in both the US and the UK, buoyed by the opening of their first shop in Lymington, Gabrielle Shaw Communications will be strategically developing media relationships for the company using an established knowledge of UK brand positioning, as well as dealing with all Press Office enquiries.

www.labougie.co.uk

@labougieofficial

For interview and image requests:

Gabrielle Shaw Communications

labougie@gabrielleshaw.com

02077813311

Raissa & Joyce de Haas

Premium tonic and mixer brand Double Dutch have appointed PR agency Gabrielle Shaw Communications to handle its 360 brand communications and positioning in the UK and select global markets.

Founded by dynamic twin duo Joyce and Raissa de Haas in 2015, a passion for flavour led them to craft an array of innovative mixers.  They have since built a celebrated multi-million-pound drinks business, most recently being awarded the prestigious King’s Award for Enterprise in International Trade.

Double Dutch signature flavours such as Pomegranate & Basil, Pink Grapefruit Soda and Cucumber & Watermelon are the perfect addition to spirits, cocktails and low and no alcohol serves.

The agency has been briefed by the brand to provide support for their UK press office through strategic partnerships, media relations and experiential activity.

Gabrielle Shaw, Founder and CEO of Gabrielle Shaw Communications, said: “We are delighted to be working with Double Dutch, a brand we have followed since its launch.  It’s been fantastic to see the growth that Joyce & Raissa have achieved, and we are looking forward to joining the team, and continuing our track record of working with inspiring female entrepreneurs.”

Raissa de Haas, co-founder of Double Dutch said: “We are excited to be working with GSC as we approach a key juncture in Double Dutch’s journey and mission to shake up the mixers category.  Their understanding of the intersection between the sector, consumer zeitgeist and the wider drinks business landscape puts us in good hands to take Double Dutch to the next level and build on the success that Joyce and I have cultivated since launch.”

www.doubledutchdrinks.com

@doubledutchdrinks

For interview and image requests:

Gabrielle Shaw Communications

doubledutch@gabrielleshaw.com

+44 7731 8811

Gabrielle Shaw Communications are delighted to share that we have sealed the deal as Sponsorship and Marketing Partnerships global partner with philanthropic venture Cash & Rocket – an alluring blend of empowerment, purpose, and luxury. Founded by entrepreneurial CEO Julie Brangstrup.

In June, gleaming red sports cars will be cruising through iconic Italian cities, piloted by formidable, stylish & influential female leaders and philanthropists. With more exciting tours following in 2025 and 2026.

This irresistible four-day event doesn’t just turn heads and give access to UHWNIs – it opens cheque books, channelling influence into action for women’s empowerment initiatives that demand attention.

GSC will curate partnerships that match the tour’s undeniable magnetism, connecting elite brands with this rare platform where ambition meets impact and luxury.

@cash_and_rocket