GSC works closely with serial entrepreneurs, building founder profiles that sharpen their voice and define their position at every stage of growth. Many of these founders are behind disruptive brands, challenging industry norms and reshaping consumer behaviour.
GSC hosted it’s 7th annual London Loves Entrepreneurship and Innovation class last week, which was focused on the idea “Disruptor Brands”, exploring how entrepreneurs and founders build and position an unconventional idea in their respective markets, which gave students in the Shuford Program from The University of North Carolina at Chapel Hill, the opportunity to hear about a few of our case studies and how we use our brand desire framework to transition brands from functional to aspirational. This class is a part of a longstanding partnership with collaborator and investor in one of our very first clients, Jed Simmons.
The class were taken through standout disruptor brands and activations that GSC has worked on, from the award winning, peer positioning stunt Emporio Peroni that saw peroninastroazzurro open a boutique within one of London’s leading luxury retail quarters next to high end Italian style brands, to Selfridges Silent Room, a bold activation from the retailer’s innovative No Noise campaign which encouraged shoppers to disconnect and switch off and the launch of HURR, a first mover within fashion rental, founded by Victoria Prew and now the Uk’s largest fashion rental market.
We were also delighted to be joined by guest speaker Ollie Skinner, founder of BALEARIC, a disruptive, nomadic private members’ club.
Ollie founded Balearic with the idea of making their members feel different, seen and part of a community, something Ollie felt that other private members clubs had forgotten as a priority. He highlighted that everything Balearic does is intentional, from remembering names, to tailoring events around individual interests, to creating moments that genuinely make people feel special and maintaining an intimate feeling by curating a tight knit community.
A huge thank you to Ollie for sharing his honest and inspiring story of how he is disrupting the private members club industry and challenging the expected norms of brand behaviour within the sector. Thank you to all the brilliant students who brought great energy and asked insightful questions, and to Brompton Cross for letting us use their beautiful venue.
GSC works closely with serial entrepreneurs, building founder profiles that sharpen their voice and define their position at every stage of growth. Many of these founders are behind disruptive brands, challenging industry norms and reshaping consumer behaviour.
GSC hosted it’s 7th annual London Loves Entrepreneurship and Innovation class last week, which was focused on the idea “Disruptor Brands”, exploring how entrepreneurs and founders build and position an unconventional idea in their respective markets, which gave students in the Shuford Program from The University of North Carolina at Chapel Hill, the opportunity to hear about a few of our case studies and how we use our brand desire framework to transition brands from functional to aspirational. This class is a part of a longstanding partnership with collaborator and investor in one of our very first clients, Jed Simmons.
The class were taken through standout disruptor brands and activations that GSC has worked on, from the award winning, peer positioning stunt Emporio Peroni that saw peroninastroazzurro open a boutique within one of London’s leading luxury retail quarters next to high end Italian style brands, to Selfridges Silent Room, a bold activation from the retailer’s innovative No Noise campaign which encouraged shoppers to disconnect and switch off and the launch of HURR, a first mover within fashion rental, founded by Victoria Prew and now the Uk’s largest fashion rental market.
We were also delighted to be joined by guest speaker Ollie Skinner, founder of BALEARIC, a disruptive, nomadic private members’ club.
Ollie founded Balearic with the idea of making their members feel different, seen and part of a community, something Ollie felt that other private members clubs had forgotten as a priority. He highlighted that everything Balearic does is intentional, from remembering names, to tailoring events around individual interests, to creating moments that genuinely make people feel special and maintaining an intimate feeling by curating a tight knit community.
A huge thank you to Ollie for sharing his honest and inspiring story of how he is disrupting the private members club industry and challenging the expected norms of brand behaviour within the sector. Thank you to all the brilliant students who brought great energy and asked insightful questions, and to Brompton Cross for letting us use their beautiful venue.
GSC works closely with serial entrepreneurs, building founder profiles that sharpen their voice and define their position at every stage of growth. Many of these founders are behind disruptive brands, challenging industry norms and reshaping consumer behaviour.
GSC hosted it’s 7th annual London Loves Entrepreneurship and Innovation class last week, which was focused on the idea “Disruptor Brands”, exploring how entrepreneurs and founders build and position an unconventional idea in their respective markets, which gave students in the Shuford Program from The University of North Carolina at Chapel Hill, the opportunity to hear about a few of our case studies and how we use our brand desire framework to transition brands from functional to aspirational. This class is a part of a longstanding partnership with collaborator and investor in one of our very first clients, Jed Simmons.
The class were taken through standout disruptor brands and activations that GSC has worked on, from the award winning, peer positioning stunt Emporio Peroni that saw peroninastroazzurro open a boutique within one of London’s leading luxury retail quarters next to high end Italian style brands, to Selfridges Silent Room, a bold activation from the retailer’s innovative No Noise campaign which encouraged shoppers to disconnect and switch off and the launch of HURR, a first mover within fashion rental, founded by Victoria Prew and now the Uk’s largest fashion rental market.
We were also delighted to be joined by guest speaker Ollie Skinner, founder of BALEARIC, a disruptive, nomadic private members’ club.
Ollie founded Balearic with the idea of making their members feel different, seen and part of a community, something Ollie felt that other private members clubs had forgotten as a priority. He highlighted that everything Balearic does is intentional, from remembering names, to tailoring events around individual interests, to creating moments that genuinely make people feel special and maintaining an intimate feeling by curating a tight knit community.
A huge thank you to Ollie for sharing his honest and inspiring story of how he is disrupting the private members club industry and challenging the expected norms of brand behaviour within the sector. Thank you to all the brilliant students who brought great energy and asked insightful questions, and to Brompton Cross for letting us use their beautiful venue.
GSC works closely with serial entrepreneurs, building founder profiles that sharpen their voice and define their position at every stage of growth. Many of these founders are behind disruptive brands, challenging industry norms and reshaping consumer behaviour.
GSC hosted it’s 7th annual London Loves Entrepreneurship and Innovation class last week, which was focused on the idea “Disruptor Brands”, exploring how entrepreneurs and founders build and position an unconventional idea in their respective markets, which gave students in the Shuford Program from The University of North Carolina at Chapel Hill, the opportunity to hear about a few of our case studies and how we use our brand desire framework to transition brands from functional to aspirational. This class is a part of a longstanding partnership with collaborator and investor in one of our very first clients, Jed Simmons.
The class were taken through standout disruptor brands and activations that GSC has worked on, from the award winning, peer positioning stunt Emporio Peroni that saw peroninastroazzurro open a boutique within one of London’s leading luxury retail quarters next to high end Italian style brands, to Selfridges Silent Room, a bold activation from the retailer’s innovative No Noise campaign which encouraged shoppers to disconnect and switch off and the launch of HURR, a first mover within fashion rental, founded by Victoria Prew and now the Uk’s largest fashion rental market.
We were also delighted to be joined by guest speaker Ollie Skinner, founder of BALEARIC, a disruptive, nomadic private members’ club.
Ollie founded Balearic with the idea of making their members feel different, seen and part of a community, something Ollie felt that other private members clubs had forgotten as a priority. He highlighted that everything Balearic does is intentional, from remembering names, to tailoring events around individual interests, to creating moments that genuinely make people feel special and maintaining an intimate feeling by curating a tight knit community.
A huge thank you to Ollie for sharing his honest and inspiring story of how he is disrupting the private members club industry and challenging the expected norms of brand behaviour within the sector. Thank you to all the brilliant students who brought great energy and asked insightful questions, and to Brompton Cross for letting us use their beautiful venue.
GSC works closely with serial entrepreneurs, building founder profiles that sharpen their voice and define their position at every stage of growth. Many of these founders are behind disruptive brands, challenging industry norms and reshaping consumer behaviour.
GSC hosted it’s 7th annual London Loves Entrepreneurship and Innovation class last week, which was focused on the idea “Disruptor Brands”, exploring how entrepreneurs and founders build and position an unconventional idea in their respective markets, which gave students in the Shuford Program from The University of North Carolina at Chapel Hill, the opportunity to hear about a few of our case studies and how we use our brand desire framework to transition brands from functional to aspirational. This class is a part of a longstanding partnership with collaborator and investor in one of our very first clients, Jed Simmons.
The class were taken through standout disruptor brands and activations that GSC has worked on, from the award winning, peer positioning stunt Emporio Peroni that saw peroninastroazzurro open a boutique within one of London’s leading luxury retail quarters next to high end Italian style brands, to Selfridges Silent Room, a bold activation from the retailer’s innovative No Noise campaign which encouraged shoppers to disconnect and switch off and the launch of HURR, a first mover within fashion rental, founded by Victoria Prew and now the Uk’s largest fashion rental market.
We were also delighted to be joined by guest speaker Ollie Skinner, founder of BALEARIC, a disruptive, nomadic private members’ club.
Ollie founded Balearic with the idea of making their members feel different, seen and part of a community, something Ollie felt that other private members clubs had forgotten as a priority. He highlighted that everything Balearic does is intentional, from remembering names, to tailoring events around individual interests, to creating moments that genuinely make people feel special and maintaining an intimate feeling by curating a tight knit community.
A huge thank you to Ollie for sharing his honest and inspiring story of how he is disrupting the private members club industry and challenging the expected norms of brand behaviour within the sector. Thank you to all the brilliant students who brought great energy and asked insightful questions, and to Brompton Cross for letting us use their beautiful venue.
GSC works closely with serial entrepreneurs, building founder profiles that sharpen their voice and define their position at every stage of growth. Many of these founders are behind disruptive brands, challenging industry norms and reshaping consumer behaviour.
GSC hosted it’s 7th annual London Loves Entrepreneurship and Innovation class last week, which was focused on the idea “Disruptor Brands”, exploring how entrepreneurs and founders build and position an unconventional idea in their respective markets, which gave students in the Shuford Program from The University of North Carolina at Chapel Hill, the opportunity to hear about a few of our case studies and how we use our brand desire framework to transition brands from functional to aspirational. This class is a part of a longstanding partnership with collaborator and investor in one of our very first clients, Jed Simmons.
The class were taken through standout disruptor brands and activations that GSC has worked on, from the award winning, peer positioning stunt Emporio Peroni that saw peroninastroazzurro open a boutique within one of London’s leading luxury retail quarters next to high end Italian style brands, to Selfridges Silent Room, a bold activation from the retailer’s innovative No Noise campaign which encouraged shoppers to disconnect and switch off and the launch of HURR, a first mover within fashion rental, founded by Victoria Prew and now the Uk’s largest fashion rental market.
We were also delighted to be joined by guest speaker Ollie Skinner, founder of BALEARIC, a disruptive, nomadic private members’ club.
Ollie founded Balearic with the idea of making their members feel different, seen and part of a community, something Ollie felt that other private members clubs had forgotten as a priority. He highlighted that everything Balearic does is intentional, from remembering names, to tailoring events around individual interests, to creating moments that genuinely make people feel special and maintaining an intimate feeling by curating a tight knit community.
A huge thank you to Ollie for sharing his honest and inspiring story of how he is disrupting the private members club industry and challenging the expected norms of brand behaviour within the sector. Thank you to all the brilliant students who brought great energy and asked insightful questions, and to Brompton Cross for letting us use their beautiful venue.
GSC works closely with serial entrepreneurs, building founder profiles that sharpen their voice and define their position at every stage of growth. Many of these founders are behind disruptive brands, challenging industry norms and reshaping consumer behaviour.
GSC hosted it’s 7th annual London Loves Entrepreneurship and Innovation class last week, which was focused on the idea “Disruptor Brands”, exploring how entrepreneurs and founders build and position an unconventional idea in their respective markets, which gave students in the Shuford Program from The University of North Carolina at Chapel Hill, the opportunity to hear about a few of our case studies and how we use our brand desire framework to transition brands from functional to aspirational. This class is a part of a longstanding partnership with collaborator and investor in one of our very first clients, Jed Simmons.
The class were taken through standout disruptor brands and activations that GSC has worked on, from the award winning, peer positioning stunt Emporio Peroni that saw peroninastroazzurro open a boutique within one of London’s leading luxury retail quarters next to high end Italian style brands, to Selfridges Silent Room, a bold activation from the retailer’s innovative No Noise campaign which encouraged shoppers to disconnect and switch off and the launch of HURR, a first mover within fashion rental, founded by Victoria Prew and now the Uk’s largest fashion rental market.
We were also delighted to be joined by guest speaker Ollie Skinner, founder of BALEARIC, a disruptive, nomadic private members’ club.
Ollie founded Balearic with the idea of making their members feel different, seen and part of a community, something Ollie felt that other private members clubs had forgotten as a priority. He highlighted that everything Balearic does is intentional, from remembering names, to tailoring events around individual interests, to creating moments that genuinely make people feel special and maintaining an intimate feeling by curating a tight knit community.
A huge thank you to Ollie for sharing his honest and inspiring story of how he is disrupting the private members club industry and challenging the expected norms of brand behaviour within the sector. Thank you to all the brilliant students who brought great energy and asked insightful questions, and to Brompton Cross for letting us use their beautiful venue.
Gabrielle Shaw, our founder and CEO has recently joined the Board of Directors for TAAN Worldwide, one of the world’s oldest independent agency networks.
With more than 47 member companies operating across 24 countries and 42 cities, TAAN brings together multiple leading marketing and communication agencies across the globe with an expansive knowledge base.
At the TAAN Global Meeting in Paris, Gabrielle met members who shared timely, actionable insights and innovation to deliver exceptional work for clients worldwide.
Gabrielle’s appointment reflects her willingness and desire to drive change at TAAN, bringing her valued perspective in the luxury, UHNW and private family office space. She is looking forward to a deeper involvement in building the future of TAAN Worldwide.
Gabrielle Shaw, our founder and CEO has recently joined the Board of Directors for TAAN Worldwide, one of the world’s oldest independent agency networks.
With more than 47 member companies operating across 24 countries and 42 cities, TAAN brings together multiple leading marketing and communication agencies across the globe with an expansive knowledge base.
At the TAAN Global Meeting in Paris, Gabrielle met members who shared timely, actionable insights and innovation to deliver exceptional work for clients worldwide.
Gabrielle’s appointment reflects her willingness and desire to drive change at TAAN, bringing her valued perspective in the luxury, UHNW and private family office space. She is looking forward to a deeper involvement in building the future of TAAN Worldwide.
GSC Perspectives: Localised Luxury in Asia
With Singapore Fashion Council CEO, Ting Ting Zhang
As luxury spending has become more competitive locally, we spoke with Ting Ting about emerging opportunities in Singapore’s luxury landscape.
1. You are passionate about local craftsmanship, where do you see the opportunity for luxury in this space?
There is rich potential for luxury brands and fashion houses to collaborate with local artisans – we work with many craftsmen who take ancient crafts such as Batik and Peranakan and interpret these in a contemporary manner. It’s becoming a key part of the strategy to differentiate their products in a crowded market, as well as to connect with increasingly discerning consumers who value authenticity and
storytelling. Take the curated selection of Singaporean designer Ling Wu handbags — the brand has partnered with Handep, a socially-driven enterprise from Kalimantan — they approach their craft by combining the indigenous ancient craft of Dayak weaving with contemporary design which showcases the power of local craftsmanship and cultural heritage in fashion. The collection, available at the Edition Hotel’s curated boutique, not only revives a dying art but also creates a unique, authentic narrative, appealing to consumers seeking products with cultural meaning and heritage. The collaboration is a perfect example of how fashion can celebrate tradition while embracing contemporary aesthetics, offering a distinct, story-driven alternative in today’s market.
2. What experiential strategies do you think are working locally?
Cultural integration is key; it creates more compelling storytelling and experiences that
speak to the local consumers’ evolving luxury values. The integration of cultural elements and artisan craftsmanship into luxury collections is a growing trend that many luxury brands are embracing today. I think a great example of this is the recent Louis Vuitton Murakami pop-up, they chose a heritage Peranakan shophouse in a conservation area to create an engaging retail concept space. Coach also chose to open its Play Singapore Shophouse in a historic location on the Keong Saik Road. Alongside curated brand experience, for example you can create a custom Coach bag, they also partnered with local Brawn & Brains coffee for its instore cafe – it showcases the brand New York Roots but pays homage to its host city. Both show how brands can honour their heritage while respecting their host city. Equally, these spaces become content destinations for younger travellers.
3. How can brands build loyalty with the Gen Z and Millennial luxury consumers?
Authenticity and storytelling are incredibly important in capturing the attention of these groups, and bringing this to life is done best face to face in store where an emotional connection can be made to brand representative, a brand product or its story. We speak to many brands about luxury clientele training and work with brands such as Tod’s and Louis Vuitton on a Singapore Fashion Council developed training program for front line retail staff. They need to have exceptional knowledge, and to be able to story tell why a particular piece is so special, whilst offering a 5-star hospitality experience – it’s a real art but done well this will be the foundation of brand loyalty of this group of luxury consumers.
4. What is your perspective on the balance between online and offline retail experiences?
The physical retail experience remains irreplaceable. SFC’s retail space, DORS, showcases over 80 local brands that modernise traditional crafts and transform Southeast Asian art into wearable design. Through curated workshops and private events, we create a creativity hub that gives consumers access to emerging designers they cannot find or access elsewhere — offering both unique experiences and social currency. While luxury brands should use digital for storytelling and brand building, physical spaces deliver the tactile, immersive experiences that drive authentic connection.
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I listen to my clients. I listen to my gut, and to be totally honest, I don’t listen to market trends — I aspire for something that withstands time.
Our goal is to design with narrative —within context. For private clients or brands, we approach all with a narrative bespoke to the location to bring visions and concepts to life.
We have worked internationally from the start and it is a pure creative joy to keep learning. We are as local and sustainable as possible which means I have developed a widespread understanding of materiality and craftsmanship. My team and I have very collaborative relationships with local executional teams and spend the time needed on site.
Distance is never an issue — only a wonderful creative journey.
I ask my clients to tell me how they want to feel in a space rather than come with a Pinterest board of ideas. It is important to break down what is important to them. So, an element of reflection, a love for design and a collaborative nature. In the end, our aim is to bring a dream to life.
My time at GSC was such a wonderful experience —I remember scooping ice cream for press up the London Eye. GSC is in the business of creating experiences and bringing the heart of a brands value to all, and in another form, I still do exactly the same today.
5. What principle in your practice is critical to meet the expectations of today’s U/HNW clientele?
Tailored, bespoke, sustainable, timeless, quality, seamlessness, elegance, and a boutique approach to any project. We are cultured and international and I believe so are more U/HNW clients so we can meet them there and understand references and mostly have a wonderful time in the process.
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GSC Prepares for Busy Event Season
In preparation for another busy events season, I wanted to reflect on the role of thought leadership events in the company calendar — for GSC and our clients.
Thought leadership is key to:
• Demonstrating authority in your niche
• Cultivating exclusive networks, opportunities and experiences that target hard to reach clients.
• Building something worth following, earning your spot place in the diary of a C-suite executive.
• Weathering the storm in times of uncertainty — investing in visibility helps brands stay competitive and maintain client trust.
• Meeting the demand for meaningful engagement — for brands that do this well, clear purpose and pillars like thought leadership help present an enduring legacy.
Access and connection are often critical to the success of elite thought leadership events and programmes. Connecting our clients with the right speakers ensures themes and messaging align with business objectives and leave audience members with valuable insights they can take back to their executive leadership roles.
Curating private experiences enables businesses to occupy influential, dynamic positions globally, building industry leadership based on clear purpose and perspective that will not only resonate but also attract partnerships, clients and industry peers.
Over the past 12 months, we have engaged a diverse roster of speakers — from household names and revered industry experts to billionaire philanthropists. Such names include Kelly Holmes, Gabby Logan and Jo Malone at events in London, Victoria Tang in Hong Kong, and writer and fashion critic Sophie Fontanel in Paris.
Each of these thought leadership experiences rewarded guests with actionable leadership ideas and strategies applicable to their needs and business objectives.
Through careful curation of speakers, unique gifting, and precise attention to detail, we at GSC use our elite network of global contacts to host exceptional leaders at world-class venues. From surprising destinations and five-star hotels to pop-ups and top private dining rooms, each bespoke experiential moment is aligned with brand value and vision.
If you are curious about these unique thought leadership moments – let’s connect.
Get in touch about building your business.
