Gabrielle Shaw Communications are delighted to welcome new client, Ajmal Perfumes to its luxury beauty
practice. Crafting exquisite perfumes for over seven decades, Ajmal is the pre-eminent authority of fragrance in the Middle East. GSC has been selected to lead the Dubai-based perfumers’ brand positioning, roadmap planning for UK launch and 360 PR and strategic communications across trade and consumer media.
Regarded by the global fragrance industry as one of the world’s leading authorities in Oud and Oud oil, and
innovators in Oriental and Western fragrances, Ajmal cultivates its own oud and other rare and fine perfume ingredients in its historic brand home of Assam, India. Communications will focus on the Privé collection, which will be exclusively available in select European territories and targeted at the super premium perfume market. Committed to producing the purest formulations and new innovations in fragrance, the Privé Collection is the ultimate expression of seventy years of Ajmal’s heritage, craftsmanship and expertise.
The agency will work closely with CEO Abdulla Ajmal to build the brand in the UK. “I am thrilled to be working with Gabrielle Shaw Communications on this exciting new phase for Ajmal. Their expertise in translating overseas brand for a UK luxury market, deep beauty retail sector understanding, and holistic brand communications approach positions them as the perfect partner to support Ajmal’s UK launch” said Abdulla.
