GSC are delighted to welcome another Canadian to the team! Kate Bray recently joined the agency to expand our digital offerings with a specialty in Influencer & Brand Partnership marketing. New to London, Kate has extensive experience working with global luxury brands in the travel, hospitality, fashion, beauty, skincare, and digital media spaces.
Kate’s worked with a global roster of top-tier talent, casting campaigns with micro-influencers to celebrities from across the UK, Canada, USA, France, Germany, Mexico, Australia, and UAE. She takes a particular interest in the global purchasing power and perspectives of Gen-Z, keeping the pulse on the latest in TikTok trends and internet culture and how they inform the media and retail landscapes.
Gabrielle Shaw, CEO and founder of GSC comments: “Kate’s approach to Influencer Marketing is informed by a strong attention to detail and a deep focus on vetting talent for authenticity, fit, brand alignment, creative storytelling, ability to convert, and “it-factor.” Her passion for the multi-billion dollar Creator Economy has generated plenty of award-winning work thanks to her creative execution of influencer-led campaigns, events, and brand partnerships. I’m thrilled to have her—especially as a fellow Canadian—on the team!”
To complement her marketing and agency experience and with a penchant for public speaking and storytelling, Kate often appeared on morning television in Canada as a lifestyle contributor and as a speaker on industry panels, podcasts, and workshops. GSC is excited to have Kate grow our presence through these mediums.