I listen to my clients. I listen to my gut, and to be totally honest, I don’t listen to market trends — I aspire for something that withstands time.
Our goal is to design with narrative —within context. For private clients or brands, we approach all with a narrative bespoke to the location to bring visions and concepts to life.
We have worked internationally from the start and it is a pure creative joy to keep learning. We are as local and sustainable as possible which means I have developed a widespread understanding of materiality and craftsmanship. My team and I have very collaborative relationships with local executional teams and spend the time needed on site.
Distance is never an issue — only a wonderful creative journey.
I ask my clients to tell me how they want to feel in a space rather than come with a Pinterest board of ideas. It is important to break down what is important to them. So, an element of reflection, a love for design and a collaborative nature. In the end, our aim is to bring a dream to life.
My time at GSC was such a wonderful experience —I remember scooping ice cream for press up the London Eye. GSC is in the business of creating experiences and bringing the heart of a brands value to all, and in another form, I still do exactly the same today.
5. What principle in your practice is critical to meet the expectations of today’s U/HNW clientele?
Tailored, bespoke, sustainable, timeless, quality, seamlessness, elegance, and a boutique approach to any project. We are cultured and international and I believe so are more U/HNW clients so we can meet them there and understand references and mostly have a wonderful time in the process.
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