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GSC Welcomes 360 Content Partnerships Manager Kate Bray to Expand Influencer Practice

Gabrielle Shaw Communications Welcomes 360 Content Partnerships Manager Kate Bray to Expand Influencer Practice

GSC are delighted to welcome another Canadian to the team! Kate Bray recently joined the agency to expand our digital offerings with a specialty in Influencer & Brand Partnership marketing. New to London, Kate has extensive experience working with global luxury brands in the travel, hospitality, fashion, beauty, skincare, and digital media spaces.

Kate’s worked with a global roster of top-tier talent, casting campaigns with micro-influencers to celebrities from across the UK, Canada, USA, France, Germany, Mexico, Australia, and UAE. She takes a particular interest in the global purchasing power and perspectives of Gen-Z, keeping the pulse on the latest in TikTok trends and internet culture and how they inform the media and retail landscapes.

Gabrielle Shaw, CEO and founder of GSC comments: “Kate’s approach to Influencer Marketing is informed by a strong attention to detail and a deep focus on vetting talent for authenticity, fit, brand alignment, creative storytelling, ability to convert, and “it-factor.” Her passion for the multi-billion dollar Creator Economy has generated plenty of award-winning work thanks to her creative execution of influencer-led campaigns, events, and brand partnerships. I’m thrilled to have her—especially as a fellow Canadian—on the team!”

To complement her marketing and agency experience and with a penchant for public speaking and storytelling, Kate often appeared on morning television in Canada as a lifestyle contributor and as a speaker on industry panels, podcasts, and workshops. GSC is excited to have Kate grow our presence through these mediums.