Introducing our Latest Client Win: Minerva Collective
Published 02 / 05 / 2026Introducing our Latest Client Win: Minerva Collective
New client announcement! GSC is delighted to be working with Minerva Collective, a nomadic and cultural platform where meaningful dialogue thrives between the past and present, transforming historical spaces into a stage for immersive gatherings.
Founded by @ceydaulasan, a creative arts patron, she curates intimate, invitation-only experiences where guests have the opportunity to engage and exchange in conversations viewing historical pieces through a contemporary lens.
Each Minerva edition unfolds around a distinct conceptual theme, immersing guests through a curated soundscape, installations, elegant Italian cuisine and discussion prompts. The first Minerva edition in May 2025 was The First Supper, an exploration of Da Vinci’s The Last Supper with guests seated on a long table and in front of a one-way mirror, becoming the ensemble of Da Vinci’s masterpiece whilst in conversation with the neoclassical architecture of Milan’s Palazzo Serbelloni. A second two-day edition took place in September 2025, Cultural Alchemy, an observance of Caravaggio’s work against the vibrancy of Palermo and its L’Oratorio di San Lorenzo and Palazzo Rafadelli, inviting conversation on contemporary art responding to Caravaggio’s Nativity, alongside the colour scheme of Palermo as a city and its influence on religion and mysticism.
The team will be working across media strategy and partnerships, introducing Ceyda, her vision and the Minerva story. We look forward to sharing more in due course.
For Media and Partnership requests:
Gabrielle Shaw Communications
02077813311
