Our GSC team has contacts in most international markets. This includes procurement of local agencies or individuals to form ad hoc, on-the-ground teams. We have international creative collaborators who contribute and coordinate as required. For example, Sophie Ravier, (former Director of the Paris office for Golin Harris), is based between Athens, Paris and London. Sophie supports GSC as European Coordinator, providing strategy and local implementation of global comms programmes. Jennifer Hall, based in Florence, is a luxury and nautical expert who supports GSC as sailing programmes advisor.
Within each market, we can move easily across audience segments and channels. In key markets such as Paris, New York and LA, we have strategic partner agencies and local consultants who regularly provide us with on the ground teams for client activations. We are also a deft hand at influencer mapping in most chosen spheres of influence
For specific tactical work, it can sometimes be most effective to work with the original London-based GSC team to conduct media relations, or manage projects in other countries. The ‘direct from London’ approach works well when we target select global hub cities such as Los Angeles, New York, Paris, Hong Kong, Milan, Dubai or Sao Paulo.
There are a variety of options to expand this model. This might include building up our London team to include short-term consultants who offer comprehensive understanding of the local language, culture and geographies, and who offer significant expertise in the sector. Alternatively, we may add an individual with similar skills, who is already on the ground in the local market. Through regular contact with HNWI, luxury firms and family offices, we have a network of fixers and the clout to enter influential circles in most key locations.
At GSC, the creation of an international network for our clients is a fluid process. We work together to find an approach that suits your priorities, objectives, timings and budget. In our view, this is the future of global campaigns.