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Gabrielle Shaw Communications // PR and Marketing

CASE STUDY

A New Paradigm For Ageless Beauty, Health, Energy And Vitality

Youth Corridor


Recently launched Youth Corridor is the cutting edge anti-ageing brand from world renowned surgeon Dr Gerald Imber. Beloved by the Upper Eastside and heralded in the Hamptons, Dr Imber is responsible for the famous prevention, maintenance, correction programme for which he has now formulated products.


OUR WORK TOGETHER - Introducing the brand globally at Harrods this autumn, GSC has been hard at work laying the foundations for the arrival of Dr Imber and his products in the international marketplace. Never retailed before, we have navigated a path for the brand, strategising the global launch roll out and mapping the brand progression. We are establishing influential friends for the brand undertaking rigorous social media and planning core launch activities to form a cohesive launch campaign that places Dr Imber at the fore of this niche market.

Notable Projects Include

Dr Imber Salon

Club Youth Corridor

Youth Corridor Ambassadors Programme

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    Youth Corridor Product Range

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    Gerald Imber, M.D.

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    Youth Corridor