Corinthia Hotel London
Situated in the very heart of London, close to the River Thames, Corinthia London is the undisputed jewel in the crown of Corinthia Hotels across Europe. Moments from Trafalgar Square, Westminster and Covent Garden, it is also within easy reach of Mayfair and the City. This grand Victorian building, dating from 1885, has been given new life with fine rooms, stylish suites, and imaginative penthouses offering state-of-the-art 21st Century luxury.
OUR WORK TOGETHER - When we began work with Corinthia the group had little profile in the UK and entered a cluttered marketplace of luxury offerings in London. Our work involved refinement of the brand proposition for effective cut-through with media and influencers, whilst demonstrating the core values of the hotel.
Launching a full-scale pre-seeding campaign that incorporated pop-up restaurants and hotel rooms in the very building site, hard-hat-couture became the talk of the town. Quickly affiliating the brand with friends in high places and cultural campaigns that emphasised the beautiful destination as a 21st century grand hotel, we disrupted convention and redefined style with the group to create standout from its newcomer prelaunch to becoming one of London’s most revered 5 star destinations.
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