Gabrielle Shaw Communications // PR and Marketing


Inventing a 21st Century Grand Hotel

Corinthia Hotel London

Situated in the very heart of London, close to the River Thames, Corinthia London is the undisputed jewel in the crown of Corinthia Hotels across Europe. Moments from Trafalgar Square, Westminster and Covent Garden, it is also within easy reach of Mayfair and the City. This grand Victorian building, dating from 1885, has been given new life with fine rooms, stylish suites, and imaginative penthouses offering state-of-the-art 21st Century luxury.

OUR WORK TOGETHER - When we began work with Corinthia the group had little profile in the UK and entered a cluttered marketplace of luxury offerings in London. Our work involved refinement of the brand proposition for effective cut-through with media and influencers, whilst demonstrating the core values of the hotel.

Launching a full-scale pre-seeding campaign that incorporated pop-up restaurants and hotel rooms in the very building site, hard-hat-couture became the talk of the town. Quickly affiliating the brand with friends in high places and cultural campaigns that emphasised the beautiful destination as a 21st century grand hotel, we disrupted convention and redefined style with the group to create standout from its newcomer prelaunch to becoming one of London’s most revered 5 star destinations.

Notable Projects Include

Massimo Pop Up Restaurant private event series

Construction zone sleepovers for media

Ballroom Pop Up Party space

BAFTA Brunch with The Kings Speech

Vanity Fair Rocks at the Corinthia Hotel

Launch of Penthouse and Suites

Launch of The Northall Restaurant

Launch of Massimo Restaurant

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    Pre-launch BAFTA Brunch with Colin Firth, The King’s Speech

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    Corinthia Pearl Roulette

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    Afternoon Tea at Corinthia London